Designed by Wingnut Social | Interior Design Business

Health and Wellness design is starting to gain traction—and for good reason. The Coronavirus pandemic has everyone focusing on their health. As people are becoming more self-aware, they’re realizing their direct environment plays a role in their mental and physical well-being. Darla and Natalie are advocates for biophilic design and incorporating wellness design into your overall strategy and so i...

LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:32] LinkedIn: Natalie's favorite social...

Are you a designer struggling to figure out your brand identity? Joan Ravasy was in the same position—and decided to make a bold move and completely redesign her brand. Darla and Natalie played a hand in helping her transition her business into something bold that reflects who she is. Listen to this episode of the Wingnut Social podcast to learn some tips to help you nail down your brand identity....

Facebook is at it again—bringing back the old with the new in some updates to their features. Facebook is bringing back its “Live With” feature, making changes to donations, and adding a PAID option for live features. Say what?! Some serious upgrades are on the way. Listen to this Wingnut Social Monday Marketing Minisode for all the details.  What You’ll Hear On This Episode of Wingnut Social [0:3...

Do you know what you should allocate to your digital marketing budget? Darla and Natalie have talked about doubling-down on your marketing efforts for weeks now—partly because of Kate O’Hara’s expert advice. In this episode of Wingnut Social, the ladies chat about what portion of your budget should go towards marketing during each phase of your business and WHY it’s so important.  Kate O’Hara is t...

Facebook is launching Messenger Rooms—their solution to compete with Zoom. Everyone is living on Zoom these days, whether for business or reconnecting with family. It’s reached mind-boggling numbers due to the Coronavirus pandemic. The number of users skyrocketed from 10 million users to over 300 million. Enter Facebook. They’re launching an alternative that could steal some of Zoom’s market share...

Now—more than ever before—it’s important to deliver an exceptional client experience. The pandemic has impacted everyone physically and psychologically and design businesses need to move forward with empathy and understanding. In some instances, designers may need to redesign what their service delivery looks like. So how do you do that? Ashley Uhl joins Darla and Natalie to share her thoughts. As...

A few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience? In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways t...

A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.  So what is a designer to do? Andrew Joseph sha...

posts are a great way to build a following. Wingnut Social recommends it over any other means of gaining more followers. Why? Because you’re gaining an engaged audience interested in YOUR content.  They’ll interact with your posts and boost your performance—as opposed to a paid audience that will drop off the face of the earth. Shana Heinricy takes the wheel in this minisode to share how to make y...

A lot of designers are asking, how do I embrace marketing during this pandemic? Everyone has found themselves walking a tightrope—trying to find a delicate balance between sensitive and empathetic—but also trying to keep their business afloat. In this episode of Wingnut Social, Kelly Campbell joins Darla and Natalie to share her thoughts on a marketing approach. Kelly spent 14 years launching, sca...

Darla and Natalie don’t talk about Facebook often, but it’s THE topic of conversation today. Why? Because Facebook is changing the game and stepping up in a BIG way for small businesses. They found a few ways—both small and extravagant—to help small businesses survive and thrive.  Facebook is launching a Small Business Grant Program to offer $100 million in cash grants and ad spend as a way to giv...

The majority of design firms are having to switch gears during the coronavirus pandemic to keep their businesses running. It’s difficult to ‘social distance’ and complete design consultations but manageable with our current technology. But for remodeling, staging, and design implementation in general—it may be an impossible task. Taylor Spellman—designer to the stars—joins Darla and Natalie to sha...

Figuring out how to stay productive when you aren’t used to working from home can drive you insane. Maybe you don’t have a home office and your kids are home with you (making a racket in the background). You’re constantly getting updates and notifications about the impact of the Coronavirus. There are endless distractions in your home.  Sometimes it’s all just too much. So how do you stay sane? Ho...

The CARES Act is the topic of discussion around the USA right now—and for good reason. It’s providing economic relief in a time of great need. But it also plays a huge role in economic relief for small businesses. Darla and Natalie have been trying to muddle through what it means for their business and decided to ask a professional—Aaron Smyle.  Aaron is the owner of Smyle & Associates, tax consul...

Is the furniture industry spiraling out of control due to the likes of online retailers such as Wayfair and Houzz? What impact do these online monoliths make on brick-and-mortar retail giants? Warren Shoulberg joins Darla and Natalie to dissect the industry—he shares who he thinks the winners are, who will tailspin out of business, and where interior design showrooms fall in the mix.  Warren is an...

Wingnut Social has it’s own Instagram AR filter! You can hop on over to the Wingnut Social Instagram to check it out—and join their current challenge. In this episode, Darla and Natalie talk about WHY they’re embracing Instagram filters and why you should too. They also chat about a few FUN (and maybe productive) things you can do to ‘while away’ the hours under quarantine.  What You’ll Hear On Th...

You can reinvent yourself and launch a design career at any age—as long as you have drive, determination, with a little bit of moxie thrown in. If you’ve been waiting for the right moment to make the switch, let today’s guest be the inspiration that you CAN make it happen. Lauren Brown joins Darla and Natalie to share how she built a business and launched a design career at 65.  Lauren had a long...

Do you have a blog and are looking to gain more exposure? Perhaps your site is SEO optimized, adored with images galore, and your writing skills are stellar. But people are becoming increasingly busy and just don’t have the time to read a blog post like they used to.  Creating a video isn’t necessarily the answer—but what about a blogcast? Have you heard the term? Jeri Cerutti co-hosts this Monday...

The Coronavirus pandemic is making waves around the world and shaking up many industries. Restaurants and bars are shutting down, big-box retailers are debating closing their doors, and whole cities around the US are going on lockdown. Countries are closing their borders and banning travel. Everyone is left wondering: how in the world will our design business survive?  In this special bonus episod...

Julia Miller transitioned to being a full-time designer in February of 2020—and already has 15,000 Instagram followers. Her business is growing full-speed ahead. So how did she build a following so quickly? What does she attribute her success to? She shares her trade secrets in this episode of the Wingnut Social podcast. If you’re a new designer and looking to gain traction in the design space don...

If you’re contemplating a FREE consultation for your design business, it can be downright terrifying. It’s hard to imagine that giving your services away for free could Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line make a positive impact. Darla and Natalie gave it a go—and this Monday's Marketing Minisode is all about their results. To find out if they give a free consu...

Have you heard of Alignable? Darla and Natalie recently set up an account, but are wondering if it’s worth the effort. After all, they’re on Instagram, Facebook, and LinkedIn (the list goes on). Should they invest their time in another social network that seems similar to LinkedIn? Eric Groves, the Founder and CEO of Alignable, joins the gals to share WHY it’s worth your time—don’t miss it! Prior...

Five Email Marketing Tips: Listen on: Apple Podcasts   Is Email Marketing Dying? Have you written off email marketing? Are you a social media junkie (so are we by the way) who’s decided that email is yesterday’s way of doing business?    In spite of the deluge of social media apps on the market, communicating via email still works! But the rules of engagement have changed. This Monday Minisode set...

Should you consider starting a podcast? Is the return on investment worth the time and effort put in? Or will you just be wasting your hard-earned time? Darla grew up listening to talk radio and knew when they launched Wingnut Social that a podcast would be a terrific vehicle for their niche. But what about other niches? Darla and Natalie’s guest today, Katie Freeman, shares her take on the indust...