Designed by Wingnut Social | Interior Design Business

It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok.  So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Mond...

Are you a designer struggling to cling to a healthy mindset, unable to balance your work and home life? Do you find yourself always focusing on the negative instead of the positive things in life? You’re not alone in your struggles. Desi Creswell has been there—but has found a way out of the muck. If you’re ready to create the life you envision and NOT be overwhelmed with day-to-day operations, pr...

YouTube will now allow shorter videos to be eligible for mid-roll ads! As of July 2020, YouTube will automatically add mid-roll ads to videos 8 minutes or longer. Before this change, YouTube only allowed mid-roll ads on 10-minute videos. Why are they making the shift? There’s some speculation that they’re doing so because advertising rates on YouTube have dropped by nearly 50% since February—even...

Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid...

Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and mak...

How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in...

Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look lik...

How do we negotiate the logistics of creating a virtual workplace? Can your design firm work remotely permanently? Are the cost savings worth it? Do you even want to go back to working in an office setting? If any of these questions are swirling around in your head, Chad James joins Darla and Natalie to dissect the topic. Don’t miss this episode of the Wingnut Social podcast!  Chad James has been...

Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156 Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla an...

There is a severe and noted underrepresentation of Black artists and designers in the design industry. Issues of cultural misappropriation are coupled with a lack of historical and cultural awareness—and it needs to change. Malene Barnett sought to bring about change when she founded the Black Artists + Designers Guild (BADG) in 2018, with a mission to “Build a more equitable and inclusive creativ...

Instagram has stepped up to the challenge and has started rolling out its new feature—Instagram Reels. So where has it been rolled out? How will it function? Can it truly compete with THE fastest growing social media app in existence? What does it mean for designers? Darla and Natalie share all the twists and turns in the Instagram vs. TikTok saga in this Monday Marketing Minisode. Don’t miss it!...

Have you thought about diving into the world of product design? Do you have brilliant design ideas floating around in your head that you want brought to life? Or perhaps you’re searching for particular pieces that can’t be found in the market. Tyler Hill’s journey into product design started because he couldn’t find the sconces he envisioned—so he designed them himself. Listen to this episode to h...

Do promoted pins really get you the best bang for your buck? Or are you throwing money down the drain? In this Wingnut Social remix, Shana Heinricy—Wingnut Social’s Director of Social Media—talks about boosting Instagram, Facebook, and Pinterest posts. She shares TWO great strategies to promote your content and what to budget for it. Listen again—you’ll see this topic in a whole new light.  What Y...

Do you struggle with ‘money mindset’ issues? Do you find it difficult to charge what your time is worth? Do you feel like you’re over-priced? If you’re an over-giver, overachiever, or a type-A personality, you have likely spent your life determining your sense of value and worth by what you do for other people, what you achieve, and what you produce.  But you must learn to recognize that your valu...

If you listened to last week's episode, you know that Darla is FIRED UP about TikTok (it may or may not have taken over her life). They talked about why you should jump on the TikTok bandwagon before it’s completely saturated. This episode has become part two of a TikTok miniseries—and for good reason. TikTok has spilled the beans on HOW their algorithm works.  TikTok is the only platform where yo...

Are you an interior designer that daydreams about becoming the next big design star? Do you visualize your name in lights? But how do you get on TV? Is it all luck, hard work, or both? Kristin Giese joins Darla and Natalie to talk about an interior designer’s path to television. She shares the mindset you need to embrace, how to leverage your social media, what producers are looking for, and what...

TikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube.  So how should a designer capture the audience? It isn’t just posting pho...

With the Flexibility Act, the SBA has implemented some changes to the Paycheck Protection Program (PPP) loan that is GREAT news for designers and other business owners. In this episode of the Wingnut Social Podcast, Aaron Smyle returns to share the changes that have been made and what it means for YOU. Don’t miss this timely episode! Aaron Smyle has an MBA, MST, and is an Enrolled Agent (EA), a fe...

Instagram is rolling out one new feature after another and this week is no exception. Instagram announced the launch of Badges for Instagram Live and ads for IGTV. The goal is to help support creators by implementing various ways to monetize their accounts.  Right now there are a lot of unknowns and unanswered questions. However, with the 70% increase in Instagram Live views since the beginning of...

Does the Coronavirus crisis have you wishing you had a diversified revenue stream coming in? Or are you looking to diversify for more financial security? Shayla Copas has completely mastered the concept of generating multiple income streams. Darla and Natalie pick her brain and learn HOW she made it happen in this episode of the Wingnut Social podcast! Shayla Copas is an award-winning designer, sp...

Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!  What You’ll Hear On This Episode of Wingnut Social [0:36] Darla...

Darla and Natalie are pushing their regularly scheduled programming to stand in unity with #AmplifiedMelanatedVoices. They are devastated by George Floyd's death. Darla is a retired cop, Natalie is a firefighter—but George Floyd should still be alive. Not all cops are bad, but this is NOT okay. So they are muting today in solidarity for George.

Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:40]...

Are you ready to change your design game and embrace an innovative business model that makes you ‘Seriously Happy’? Has the Coronavirus forced you to make a shift in your services? Why not take it a step further and tweak your business model moving forward? Today’s guest on the Wingnut Social podcast has been an innovative thinker from day one. Listen to this episode to hear how Rebecca West serve...

Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut...