Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Wouldn't it be great if more of your Facebook fans could actually see, like, comment and share your Facebook posts? Guess what? They can! This week, I'm sharing 20 different strategies you can implement to improve your Facebook reach. If you missed the first two episodes, you can listen to them here: How to Improve Your F...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Are you struggling to get more of your content in front of your Facebook fans? In yesterday's podcast, I described five techniques to help boost your Facebook reach (http://gloriarand.com/improve-facebook-reach-part-1-podcast/). In today's episode, you're going to learn five additional strategies to get your content seen...

Are you tired of posting great content on Facebook that very few of your fans see? I feel your pain. I've had the same trouble on my own Facebook page. But I have found a few different strategies that will work to improve your Facebook reach. In the next few podcast episodes, I'm going to share several techniques that you can try out to help more of your Facebook fans see your content on a regular...

(http://gloriarand.com/wp-content/uploads/2015/09/5-Video-Blogging-Live-Streaming-Tips-400x400.png) One complaint some small business owners have with writing a blog is that it takes too much time. If you find yourself in the same boat, why not do some video blogging instead? You can put the videos on YouTube or Vimeo and then embed them right into your website. (I have recorded a few video blogs,...

(http://gloriarand.com/wp-content/uploads/2015/09/email-subscriber-list-2-400x339.png) Savvy small business owners know that email marketing is highly effective at generating leads and sales. But one of the challenges for new businesses is finding ways to add email addresses to their subscriber list. In this podcast episode, I share eight different ways you can grow your email marketing list. You...

(http://gloriarand.com/wp-content/uploads/2015/09/writing-skills-400x200.png) Do you think you're a good writer? I've met many small business owners who say, "No!" Good writing skills are important, especially when it comes to content marketing. Having a good command of grammar, punctuation and spelling could be the key to closing a sale. Think about it. How likely would you be to buy from a compa...

(http://gloriarand.com/wp-content/uploads/2015/01/brand-you-400x400.png) Having a personal brand is significant because frankly, it means the difference between being a champion or an also-ran. In today's podcast, I share an article from business coach Barb Wade (http://www.barbwade.com), that goes into more detail about why developing your own personal brand is key to being successful in business...

(http://gloriarand.com/wp-content/uploads/2015/08/How-to-Get-Publicity-with-HARO-e1440966912501.png) Ever wonder how some entrepreneurs seem to get a ton of publicity for their businesses? I'll let you in on a little secret. It may be that they're taking advantage of a very cool service called "Help a Reporter Out (http://www.helpareporterout.com)" or HARO, as it's more commonly known. As I explai...

(http://gloriarand.com/wp-content/uploads/2015/08/holiday-sales--400x335.png)The calendar may say there are a few more weeks of summer left. But in the world of business, this is the perfect time to start gearing up for your holiday promotions. The more you time you spend planning now, the more time you'll have left during the holidays to kick back and relax, and enjoy the fruits of your labor. In...

(http://gloriarand.com/wp-content/uploads/2015/08/best-email-subject-lines-400x242.png) Yesterday, I shared four categories of email subject lines that should increase your chances of getting your email messages opened on a regular basis. In today's podcast, I present five more categories of subject lines that have proven to be effective in boosting email open rates. You can listen to today's epis...

(http://gloriarand.com/wp-content/uploads/2015/08/best-email-subject-lines-400x242.png) Recently, I discussed 3 ways to boost your email open rates (http://gloriarand.com/boost-email-open-rates/) in my podcast. The reason for that is simple. If you can't get your subscribers to open your emails, you've just wasted a lot of time and effort crafting a newsletter, sales message, etc. Of course, the b...

(http://gloriarand.com/wp-content/uploads/2015/08/boost-email-open-rates-400x242.png) Are you struggling to get your email subscribers to read your newsletters, product offers and event invitations? I feel your pain! It can be so frustrating to spend a lot of time crafting the perfect marketing message, only to find your subscribers are ignoring it. In today's podcast, I'm going to share a few tip...

(http://gloriarand.com/wp-content/uploads/2015/05/blogging-benfits-398x400.png) In my last podcast episode, I shared four key reasons why your business needs a blog. Today, I share four more reasons why blogging should be the hub of your social media marketing strategy. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2)...

(http://gloriarand.com/wp-content/uploads/2015/05/blogging-benfits-398x400.png) Blogging is one of the best things a small business owner can do. There are a number of reasons why, ranging from SEO benefits to lead generation. In today's podcast, I share four key reasons why your business needs a blog. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write...

(http://gloriarand.com/wp-content/uploads/2015/08/GBS-lessons-400x400.png) Earlier this year, I attended a workshop entitled Guerrilla Business School (http://www.peakpotentials.com/courses/guerrilla-business-school/). It was put on by Peak Potentials. Here's how they describe it: "At Guerrilla Business School, a panel of expert millionaire business owners share their secrets of success so you can...

(http://gloriarand.com/wp-content/uploads/2015/08/social-media-time-management-400x241.png) One of the big problems small business owners have with social media is finding the time to manage it! In this podcast episode, I share some social media time management tips to help you better fit social media marketing into your busy schedule. You can listen to today's episode above, or on iTunes (https:/...

(http://gloriarand.com/wp-content/uploads/2014/07/twitter-tools-400x397.png) Are you struggling to get results from Twitter? Many small business owners have trouble with this social networking site. If you're in this same boat, it may be due to the fact that you're not taking advantage of Twitter management tools. In today's podcast, I share some of my favorite Twitter tools. You can listen to tod...

Posting videos on YouTube is a great way to promote your products or services. But it's not enough to post videos. After all, the goal is to get your viewers to do something once they get there. That's where today's podcast comes into play. I share some free YouTube tools that will help you engage your viewers and ultimately, get them to take action. You can listen to today's episode above, or on...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png) If you have had a Facebook page for very long, you know that it's gotten tough to reach your fans without paying for ads. Organic Facebook reach has plummeted in the last couple of years. But I've discovered three ways you can get your fans to see more of your posts in their news feed, which you can learn about in today'...

One of the challenges small business owners have is coming up with new content to share on social media. Content marketing is a great way to attract and engage new clients. But it can be time consuming, unless you leverage your content and distribute it in new ways. In today's podcast, I talk about the power of repurposing and share some tips on how you can reuse and recycle your content effective...

(http://gloriarand.com/wp-content/uploads/2014/07/stop-emails-400x400.jpg) Does your small business do a lot of email marketing? In today's podcast, I share 3 reasons why it may not be necessary to send emails to your customers. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?fi...

(http://gloriarand.com/wp-content/uploads/2015/08/social-media-features-400x215.png) Social networking sites like Facebook, LinkedIn, and Twitter have grown and evolved as they've added users over the years. As a result, these sites have many cool social media features you may not even know about! In today's podcast, I share several of these hidden features, which can help you manage and engage be...

(http://gloriarand.com/wp-content/uploads/2015/08/youtube-mistakes-400x215.png) I love writing. Always have. But I have to say, video is the next best thing! Video marketing with YouTube should be top of your list of things to do to promote your small business. Where many entrepreneurs fall short is in doing it right. In today's podcast, I share an experience I had with a prospect who had started...

(http://gloriarand.com/wp-content/uploads/2015/08/SEO-And-email-400x215.png) If you've been a reader of my blog or listened to my podcast for very long, you know by now that Search Engine Optimization (SEO) helps drive traffic to your website. But did you know it can benefit your email campaigns too? In today's podcast, I share some specific SEO techniques you can apply today to help ensure your p...

(http://gloriarand.com/wp-content/uploads/2015/08/internet-direct-mail-400x209.png) Did you know that one of the best ways to drive traffic to your website is to use direct mail? Yep. Actual snail mail can be highly effective in helping you get more leads and sales, when it's used in conjunction with online marketing. In today's podcast, I share 6 ways you can create an effective internet direct m...