Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

Social media automation can be an awesome time saver for small business owners. Being able to pre-schedule your posts on social networks like Facebook and Twitter frees up your time to spend on your customers and business. BUT - there are times where it does NOT pay to automate. In today's podcast, I'll share some lessons about when it's ok to schedule social media posts and when it's not a good i...

In my last podcast episode, I shared some of the findings of a social media marketing trends survey (http://gloriarand.com/social-media-marketing-trends-survey-podcast/) conducted by Ascend2. In today's episode, I share some more survey results - focusing on what are the most effective social media tactics you should be employing to build your brand, engage your followers and make more sales. You...

If you're using social media as a marketing tool, it's good to know what the latest trends are so you can plan your strategy going forward. In today's podcast, I share some of the results from a social media marketing trends survey (http://ascend2.com/home/latest-report) that Ascend2 conducted this year. The company and its research partners completed interviews with 294 marketing, sales and busin...

Instagram is now more popular than Twitter, hitting the 400 million user mark in September. What does this mean for small business owners? It means Instagram has grown into a viable platform to market your products and services. Now that the social networking site has introduced opportunities for advertising, it's become more important than ever to monitor Instagram analytics. In this podcast epis...

(http://gloriarand.com/wp-content/uploads/2015/10/Webdesign-mistakes-400x400.jpg) Having an online presence that converts is critical for small business success. The key component of that presence starts with your website. The problem is that many small business owners are still making some common web design mistakes that are hurting visitor usability, your Google search rank, and ultimately costi...

(http://gloriarand.com/wp-content/uploads/2015/10/Facebook-Page-Checkup-400x400.jpg) Do you have a Facebook page for your business? If so, it's crucial to keep it up to date and fan-friendly! In today's podcast, I share some tips from a Social Media Examiner article to help you do a complete Facebook Page Checkup. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podca...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Leverage-400x400.png) Want to get more eyeballs on your YouTube videos? Put your videos on Pinterest! In my last podcast episode (http://gloriarand.com/pinterest-marketing-tips/), I talked about how effective Pinterest is at driving traffic to your website. It's just as effective for getting more views of your videos. In today's podcast epis...

(http://gloriarand.com/wp-content/uploads/2015/10/5-Basic-Marketing-Tips-400x400.png) Pinterest hit a major milestone this year - 100 million users! It's not surprising why this social networking tool is so popular. It's easy to use. It's extremely effective at driving traffic to websites. And it's effective at generating sales. If you haven't gotten on board the Pinterest bandwagon yet, don't des...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-youtube-400x400.png) YouTube is the 2nd largest search engine, so if you're doing any kind of video marketing and want your videos FOUND, it's important to pay attention to YouTube optimization. As with anything search related, that means focusing on keywords! In the last few podcast episodes, I've talked about social search and how to g...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-linkedin-400x400.png) Most SEO experts spend all their time optimizing websites for Google. By doing that, they're missing out on a golden opportunity to help their clients - social search. Neil Patel writes in QuickSprout.com (http://www.quicksprout.com/2015/09/28/social-seo-simplified-how-to-optimize-for-the-other-search-engines/?utm_s...

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-twitter-400x400.png) As a small business owner with an online presence, you know that Google is the 10,000 pound gorilla of the search engine world. But that doesn't mean it should be the only search engine to focus on. I'm not talking Bing here. I'm actually talking about social search. Optimizing your social media presence can pay off...

(http://gloriarand.com/wp-content/uploads/2015/09/Social-SEO-400x400.png) Getting your website to rank on the first page of Google can be a challenging endeavor. It's not like the good old days of the web, when all you had to do was put some keywords into your meta tags and voila! You were at the top of the rankings. The good news is that there are other ways you can connect with your target audie...

(http://gloriarand.com/wp-content/uploads/2015/09/Why-Online-Marketing-is-like-a-Marathon-400x400.png) Have you ever run a marathon? If so, you know it takes a lot of preparation and training to be ready on race day to complete a 26.2 mile course. I know from experience. I am proud to say that I have completed two marathons in my lifetime. (Both of them were after the age of 40!) Even though I am...

(http://gloriarand.com/wp-content/uploads/2015/09/Periscope-101-400x400.png) Would you like to connect with new prospects for your business from your home, your car, your office - wherever you may happen to be? If the answer is yes, you should check out the mobile live streaming app, Periscope. This app has taken the social media world by storm for its ease of use, and the ability to connect with...

(http://gloriarand.com/wp-content/uploads/2014/07/pf-blog-400x394.png)In the last two podcast episodes (http://gloriarand.com/profit-first-mike-michalowicz-part-2-podcast/), you've heard why it's important for small business owners to take their profit first. In this final part of my interview with author and entrepreneur Mike Michalowicz, you'll learn what TAPs are, and why they are so crucial to...

(http://gloriarand.com/wp-content/uploads/2015/09/profit-first.png)As business owners, it's not enough to provide a quality product or service that helps solve a problem our ideal client has. If you don't make a profit, you're not going to be in business very long. And then, how many people will you be able to help? None! In my last podcast episode (http://gloriarand.com/profit-first-mike-michalow...

(http://gloriarand.com/wp-content/uploads/2015/09/MikeMichalowicz1-213x400.jpg)Marketing and sales may be the lifeblood of a small business. But if you don't make a profit, and use that money to enhance the quality of your life and/or your family's life, what's the point? Unfortunately, many small business owners only take their profit (if at all) after they've paid all their expenses. But that's...

Do you sell products or services to other businesses? If so, video should be part of your marketing toolkit. Here are a few statistics to explain why: * 70% of marketing professionals report that video converts better than any other medium. * The average internet user spends 88% more time on a website with video than without. * 64% of consumers are more likely to buy a product after watching a vid...

(http://gloriarand.com/wp-content/uploads/2015/09/optimize-pinterest-pins-400x400.png) If you had to pick only one social networking site to use for your business, I would choose Pinterest. Surprised? You probably thought I was going to say Facebook, right? After all, it's the 1,000 pound gorilla of the social media world, with over 1 billion users worldwide. But one of the main reasons I love Pin...

Are you finally ready to get started on Pinterest? Excellent decision! This image sharing social networking site is great for driving traffic to websites. Not to mention helping you generate sales for your business. In today's podcast episode, I share seven things you should do to get started on Pinterest. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write...

(http://gloriarand.com/wp-content/uploads/2015/09/10-Things-to-Do-on-400x400.png) Instagram is a fabulous social networking tool for small business owners. Did you know that engagement rates are higher here than on any other social networking site? Forrester did a study (http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is_the_king_of_social_engagement) of 2500 brands and found that their...

In Part one of my interview with Performance Coach Dr. Meribeth Dayme, we talked about some key public speaking myths that many people, including small business owners, have that are keeping them from using their voice effectively. In the conclusion of the interview, Meribeth shares some specific public speaking tips that you can implement today that will help you improve your ability to communica...

Public speaking is a vital skill to have if you're a small business owner or entrepreneur. Naturally, it's important to know how to communicate with prospects and customers. But in today's age of live streaming apps like Periscope and Blab, it's become more important than ever to know how to talk in public so that you can communicate your marketing message effectively. (http://gloriarand.com/wp-co...

(http://gloriarand.com/wp-content/uploads/2015/09/twitter-marketing-tips-400x335.png) Do you use Twitter for your business? Some small business owners find this social networking site to be confusing to understand. And they just don't see the value in it. In this podcast episode, I share a few Twitter marketing tips to help you better connect and engage with your ideal audience, media personalitie...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Tired of staring at your Facebook insights and seeing dismal engagement rates? It's time to shake things up and try some different techniques. So far this week, on my Write, $ell, Succeed podcast, I've shared 15 strategies to improve your Facebook reach. If you missed the first three episodes, you can listen to them here:...