Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/11/DSC9934-e1447725686461.jpg) In today's podcast, I conclude my interview with business consultant, mediator, and legal professional Donya Zimmerman. In this episode, Donya talks about why a book can be a powerful marketing tool for the small business owner. Donya is a public speaker, aspiring author and owner of Family & Community Mediation and Busi...

(http://gloriarand.com/wp-content/uploads/2015/11/keep-visitors-on-website.jpg) Most small business owners know by now that a website is an important marketing tool. It's your opportunity to capture leads or sell products directly. BUT... your website is only effective if you can get those web visitors to spend more time on your site. That's because studies have shown that the more time someone sp...

Becoming a successful small business owner requires more than just having a great product or service to sell. You have to know how to manage your money, how to protect it and how to grow your income. (http://gloriarand.com/wp-content/uploads/2015/11/DSC9934-e1447725686461.jpg) In today's podcast episode, business consultant, mediator, and legal professional Donya Zimmerman talks about the business...

Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare? It's true! In today's podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability! You can listen to the episode above, or o...

(http://gloriarand.com/wp-content/uploads/2015/11/7-blog-title-ideas.jpg) Imagine the impact on your small business if you could attract more readers to your company blog. More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need. The challenge with blogging is that you not only need to provide great content, you also...

I don't know about you, but I don't like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you're a small business owner or sales person who struggles with cold calling, I invite you to tune into today's podcast and lea...

Have you heard of the term inbound marketing? According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. In today's podcast, I talk about the difference bet...

(http://gloriarand.com/wp-content/uploads/2015/11/video-marketing-tools-400x400.jpg) If you want to add video to your marketing mix, it's really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook! But if you really want to improve your video marketing results, you may want to try out some of the f...

(http://gloriarand.com/wp-content/uploads/2015/11/social-media-crisis-400x400.jpg) Twitter can be an awesome marketing tool for small businesses. But it can all fall apart in an instant when an errant tweet either by one of your team, a disgruntled customer or some other person causes a full-blown social media crisis. In today's podcast episode, I share some tips from an infographic ActOn Software...

(http://gloriarand.com/wp-content/uploads/2015/11/1-400x400.png) Are you struggling to get more followers on Instagram? The first way to improve your Instagram results is simply to post unique, useful and engaging photos. But how do you get those pictures seen by other Instagram users, and especially your target audience? That's where hashtags come into play, as I explain in today's podcast episod...

Do you have a gag order in your company's terms of service that prevents customers from posting negative reviews online? I hope not! I recently heard about this practice and I think it's a terrible way to treat your customers. Negative reviews are a part of business and you have to learn how to deal with them. In today's podcast, I talk more about gag orders and why they may be soon outlawed in th...

When you fly, do you pay close attention to the airline safety message? You should. Your life may depend on it one day. And so may your business. Yes, you read that right. I said "business." There actually is a business lesson that you can learn from the flight attendant's safety speech. You'll learn what it is in today's podcast episode. You can listen to the episode above, or on iTunes (https://...

When it comes to conversions, video sales letters beat a plain text landing page hands down. BUT... only if your video sales letter contains the right ingredients that will capture your prospect's attention and get them to take action. In this podcast episode, I share 7 key elements that your video sales letter must contain if you want it to move your prospect into a paying customer. You can liste...

(http://gloriarand.com/wp-content/uploads/2015/11/social-media-results-400x400.jpg) Would you like to get better social media results for your small business? My guess is yes, otherwise you wouldn't have clicked on this headline! :-) In today's podcast, I explain why it pays to think like a photographer when it comes to choosing what to post on social networking sites like Facebook or Pinterest. Y...

(http://gloriarand.com/wp-content/uploads/2015/10/customer-appreciation-400x400.jpg) Have you shown your customers some love lately? Remember, your customers are the reason you're in business. If you show them some genuine appreciation, you'll earn their loyalty. And they may reward you by becoming raving evangelists for your brand. In today's podcast, I share three ways you can show your customer...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Achieve-Success-400x400.jpg) Curious to know what the key reason why certain small business owners are able to achieve success? In a word - consistency! No matter what aspect of your business we're talking about - whether it's marketing or customer service - the only true way you're going to succeed in the long-term is if you practice being...

(http://gloriarand.com/wp-content/uploads/2015/10/Why-You-Need-an-Editorial-Calendar-400x400.jpg) Do you use an editorial calendar to plan your social media posts? If not, you should! An editorial calendar is a great organizing tool for your small business. In today's podcast, I share five key reasons why an editorial calendar is so useful for content marketing and social media. You can listen to...

(http://gloriarand.com/wp-content/uploads/2015/10/twitter-polls-400x400.jpg) Looking for a new way to boost engagement on Twitter? Try new Twitter Polls! The social networking site is rolling out this new feature to all users. It has the potential to be a powerful tool to add to your small business marketing toolkit. In today's podcast, I share 9 ways you can use this new polling feature to help r...

Have you been blogging for several years now? If so, I bet you've grown your social media following in that time too. If so, you probably have some awesome articles that your new followers would appreciate reading. In today's podcast episode, I share several strategies that will help you drive new traffic to those old blog posts. You can listen to the episode above, or on iTunes (https://itunes.ap...

(http://gloriarand.com/wp-content/uploads/2015/10/How-to-Protect-Your-Website-from-Hackers-400x400.jpg) How well is your website protected from hackers? They can strike anytime, and the results won't be pretty. I know. This website was hacked recently, and embedded with malware. Oh joy! Cost me a few bucks to get it cleaned, but I'm also paying for a service that should keep me better protected fr...

(http://gloriarand.com/wp-content/uploads/2015/10/instagram-tips-part-2-400x400.jpg) In my last podcast episode, I shared some Instagram tips and tools (http://gloriarand.com/instagram-tips-tools-part-one-podcast/)to make it easier for small business owners to connect and engage with your target audience. In today's episode, you'll learn some additional strategies and tools that you can implement...

(http://gloriarand.com/wp-content/uploads/2015/10/instagram-tips-400x400.jpg) Do you use Instagram to market your company's product or service? This photo-centric social networking site has grown sharply over the last couple of years. It now has over 400 million users, making it quite formidable as a marketing tool for small business owners. In today's podcast, I'm going to share some Instagram ti...

(http://gloriarand.com/wp-content/uploads/2015/10/think-big-act-bigger-400x400.jpg) Do you know the secret to getting ahead of your competition, achieving your goals and becoming a successful business owner? It's pretty simple really. You just need to be yourself and own your story. In today's podcast episode, global business celebrity, keynote speaker and TV host Jeffrey Hayzlett (http://www.hayz...

(http://gloriarand.com/wp-content/uploads/2015/01/google-analytics-398x400.png) Do you use Google Analytics to monitor the performance of your website? If not, you should. This free tool is an awesome way to make sure your message is getting through to your ideal customer. But, I'll admit, Google Analytics is not the easiest tool to understand. In today's podcast, I talk about some of the key metr...

Recently, I shared results of a social media marketing trends survey (http://gloriarand.com/social-media-marketing-trends-survey-part-2-podcast/) of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement. How can you reconcile this dilemma? One way, is to supplement...