Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/08/online-marketing-and-local-biz.png) Want more customers for your local business? There are plenty of ways you can market your business such as direct mail marketing and traditional advertising. In today's podcast, I'm going to share some online marketing techniques you can employ that will help get more prospects and customers to your door. You can...

(http://gloriarand.com/wp-content/uploads/2015/08/about-us-400x209.png) Have you looked at the About Us page on your website lately? This page is the 2nd most viewed page on your website. It needs to convey WHY someone should do business with you - NOT be a glorified resume. In today's podcast, I discuss 3 common "About Us" page mistakes and how to correct them, so your page can be effective as a...

In Part Two of my interview with publicity expert Shannon Burnett-Gronich, she talks about why small business owners need to convey their story as a way to attract clients. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?fid=69738&refid=stpr)(where I'd LOVE to get your reviews w...

(http://gloriarand.com/wp-content/uploads/2015/08/shannon-5_edited-1.jpg) Shannon Burnett-Gronich is known as the owner of an exclusive “Million Dollar Rolodex." That's because she has successfully attained over $3.1 Million in free publicity for herself and her clients. What’s more, she readily shows others how to do the same. Her legendary training and coaching services plus her event planning,...

(http://gloriarand.com/wp-content/uploads/2015/07/soc-med-mistakes-400x279.png) Are you frustrated with social media? Not getting the engagement, leads or sales you hoped for? Don't worry. You're not alone. Many small business owners struggle with Facebook, Twitter and the rest. And it's often because they are making one or more crucial social media marketing mistakes. In this podcast episode, I s...

(http://gloriarand.com/wp-content/uploads/2015/07/quality-blog-titles.png) If you're blogging for your business, it's crucial that you have good quality blog titles. Those article headlines are what your prospects see first when they're searching on Google. If that headline doesn't pique their curiosity, all your hard work is for nothing. In this podcast episode, I discuss four reasons why you nee...

(http://gloriarand.com/wp-content/uploads/2014/10/case-studies-398x400.png) Do you know what a case study is? You could say it's a customer testimonial on steroids! :-) A case study demonstrates how your particular product or service benefitted your customer. In today's podcast episode, I talk about the benefits of a case study and how to create one for your website. You can listen to today's epis...

(http://gloriarand.com/wp-content/uploads/2015/01/seo-for-biz-400x400.png) Do you know why Search Engine Optimization (SEO) is important for your small business? If not, tune in to this podcast episode. I explain what SEO is and why you need to pay attention to it. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or S...

(http://gloriarand.com/wp-content/uploads/2015/05/sm-biz-online-video-398x400.png)One of the best ways your small business can communicate its message to prospective clients is with online videos. From email to testimonials to product demonstrations, video is a powerful marketing tool. In this episode, I share some video marketing statistics that drive home the reason why video should be part of y...

(http://gloriarand.com/wp-content/uploads/2015/07/email-markting-smart-398x400.png) If you're wondering whether it's a smart investment for your small business to do email marketing, this podcast episode is for you. You'll learn seven reasons why email is a powerful and affordable tool that every small business owner should use to promote their products or services. You can listen to today's episo...

(http://gloriarand.com/wp-content/uploads/2015/07/business-website-400x400.png)Are you planning to launch a new business website? In today's podcast, I talk about the things you need to consider, and information you need to gather before hiring a web designer. I guarantee that it will save you time and money. And the end result will be a website that successfully attracts your ideal audience. You...

(http://gloriarand.com/wp-content/uploads/2015/07/blog-ideas-398x400.png)Do you ever get stuck trying to come up with blog topics? If so, I'm here to help. In my latest podcast episode, I share three easy techniques to help you generate new blog ideas. In fact, you may even have some of this information already available on your website. You'll just need to tweak it into blog article format. You c...

(http://gloriarand.com/wp-content/uploads/2015/07/repurpose-blog-articles-400x280.png)Do you struggle to come up with content for social media? I've got a solution that should relieve some of your stress. And it's as simple as leveraging the content you already have: Your Blog! In this podcast episode, I'll share 6 different ways you can repurpose your blog articles into other content that can be...

(http://gloriarand.com/wp-content/uploads/2015/07/golden-rule-398x400.png)Do you know what the Golden Rule of Blogging is? If not, listen to this podcast episode. In it, I explain what the "Golden Rule" is, why it matters and how you can use it attract your ideal client to your blog, and turn prospects into customers. You can listen to today's episode above or in iTunes (https://itunes.apple.com/u...

(http://gloriarand.com/wp-content/uploads/2015/07/cold-prospects-398x400.png)A lot of people think that content marketing is nothing more than blogging. But that's not the case. Content marketing can be in the form of infographics, videos, white papers and audios - like a podcast! In this episode, I'm going to share my thoughts on a recent article from Digital Marketer that showed how you can use...

In the last part of my interview with speaking coach AmondaRose Igoe, we discuss steps entrepreneurs need to take to start using speaking as a way to promote their business.

In part 3 of my four-part interview with Best-selling author and 6-figure Speaking Goddess AmondaRose Igoe, we talk about why so many small business owners with the best of intentions to start speaking to promote their products/services, fail to follow through.

This is the second part of my 4-part interview with 6-figure Speaking Goddess, AmondaRose Igoe. In this episode, I ask AmondaRose to share the #1 mistake that most speakers and entrepreneurs make that can determine whether they are successful as a speaker.

(http://gloriarand.com/wp-content/uploads/2015/07/AmondaRose-high-resolution-website-image-150x150.jpg) AmondaRose Igoe is known as the 6-Figure Speaking Goddess. She specializes in “Turning Traditional Presentations into Powerful and Lucrative Speaking Opportunities that Create the Impact, Influence and Income You Desire.” I talked with AmondaRose recently about why she is passionate about helpin...

(http://gloriarand.com/wp-content/uploads/2015/07/wix-no-good-400x400.png)If you're considering using Wix.com as a website solution for your small business, I have a word of advice for you: DON'T! In my latest podcast episode, I share the problems I ran into when one of my clients hired me to write some new content and install a lead capture device for her website. It's a cautionary tale, so bewar...

(http://gloriarand.com/wp-content/uploads/2015/07/close-a-sale-400x400.png) Have you ever wanted to buy some thing, but resisted because you didn't think you could afford it? I'm sure you have! That's exactly what happened to me recently regarding a product I knew would benefit my business. The conversation I had with the salesperson prompted me to offer my own lessons in closing a sale.

(http://gloriarand.com/wp-content/uploads/2015/07/leads-from-linkedin-400x400.png)In this podcast episode, I share three ways small business owners and entrepreneurs can get more leads from LinkedIn.

(http://gloriarand.com/wp-content/uploads/2015/07/marketing-mistakes-400x400.png)In my latest podcast episode, I discuss four critical marketing mistakes that some business owners are making, and what they need to do to fix them. Listen in below!

Do you "welcome" people to your website on the home page? If so, listen in to this podcast episode. I'm going to tell why you this is NOT a good strategy to attract website visitors' attention. And I'll give you some tips on what to do instead.

(http://gloriarand.com/wp-content/uploads/2015/07/enewsletter-400x400.png)In this podcast episode, I discuss why small business owners should publish an enewsletter.