Dental Marketing Theory - A Podcast by Gary Bird

Jinesh Patel and Taylor Dunn of UpTimeHealth stop by to tell Gary why so many dentists have 6-figure opportunities sitting in their storage room and how they’ve built a company around the least glamorous side of dental — equipment management. Connect with our Guests: Website: https://www.uptimehealth.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan...

Greg Essenmacher of GnA Consult explains to Gary why more GP practices are looking to full arch as a growth opportunity, what you need to do in order to successfully add full-arch treatment, and why organizational structure is such a major blocker. Connect with our Guest: Website: https://www.dentalconsult4u.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your market...

Toothio CEO Ian Prendergast joins Gary to give his take on the labor shortage that continues to make hiring a challenge, how long he expects that shortage to last, and what practice leaders can do in the meantime in order to meet patient needs — even if they can’t hire. Connect with our Guest: Website: https://toothio.co/Upcoming events: https://smcnational.com/events/Need new patients? Request yo...

Eileen Day, vice president of business development at DMscore, explains why growth-minded dentists need a single number to capture their overall marketing performance, plus why she’s started the DSO Vendor Insights Network to connect DSOs with top support partners. Connect with our Guest: Website: https://get.dmscore.com/Upcoming events: https://smcnational.com/events/Need new patients? Request yo...

Brian Colao, lead DSO attorney at Dykema, gives Gary the rundown on why growth-minded practice leaders will love this year’s Dykema DSO conference. Connect with our Guest: Website: https://www.dykema.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/

Rachel Wall, the founder, and CEO of Inspired Hygiene tells Gary about her journey from hygienist to entrepreneur, plus why some hygienists are embracing temp roles and how she sees the role changing over the next 10 years. Connect with our Guest: Website: https://www.inspiredhygiene.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnati...

Dr. Jan Jaffer, CEO of TREC Dental, tells Gary all about how he built a dental group with almost 20 locations — without taking on debt, bringing in investor money, or spending a dime on marketing. Website: https://trecdental.com/LinkedIn: https://www.linkedin.com/company/trec-dental/Facebook: https://www.facebook.com/trecdentalInstagram: https://www.instagram.com/trecdental/?hl=enTwitter: https://...

Dr. Grace Yum, founder of Mommy Dentists in Business, shares her journey from dental assistant to dentist and practice owner, why dentists should spend a little time working the other jobs in a practice before buying their own, and why success comes from choice and intention. Website: https://mommydibs.com/Facebook: https://www.facebook.com/groups/mommydentistsinbusiness/Instagram: https://www.ins...

Midline Dental Partners founder Vincent Crump joins Gary to talk about how dentists can optimize their revenue cycle management, how your PMS fits into that process, and — if you’re starting a new practice — which PMS you should choose. Website: https://www.midlinedentalpartners.com/LinkedIn: https://www.linkedin.com/company/midline-dental-partners/Facebook: https://www.facebook.com/MidlineConsult...

Dr. Jessica Metcalfe, CEO of Alchemy Academy, joins Gary to talk about how facing depression and burnout led her to move beyond practicing dentistry into starting her own leadership consulting business, why change can be a cure for stress, and why so many dentists struggle with perfectionism. Website: https://www.drjessicametcalfe.com/Say hello to Dr. Jessica! LinkedIn: https://ca.linkedin.com/in/...

The legendary Dee Fischer returns to talk with Gary about how smart practices integrate operations and marketing, why you need awareness in order to grow — and why you should join them both at the Scaling Your Dental Practice Bootcamp this July at Dykema. Website: https://fischerspro.com/Facebook: https://www.facebook.com/FischersProGroup/Instagram: https://www.instagram.com/fischers_pro/YouTube:...

Jason Haselhuhn, chief revenue officer at PrimaHealth Credit, talks with Gary about how the patient financing side of dental has changed over the last decade, how practices can lower barriers to treatment, and why an in-house payment plan is often more trouble than it’s worth. Website: https://primahealthcredit.com/LinkedIn: https://www.linkedin.com/company/primahealth-creditSay hello to Jason! Li...

Mango Voice CEO Kevin Tallman shares his entrepreneurial journey from the oil fields of North Dakota to running a company that makes managing phone calls simpler for thousands of dental practices, plus how AI and automation are changing business and why solo practice owners need to take phones as seriously as DSOs do. Website: https://mangovoice.com/LinkedIn:https://www.linkedin.com/company/mangov...

Dr. Alan Stern, a practice owner, coach, and founder of Better Richer Stronger, goes deep on why so many in dental struggle with impossible standards of perfection, how increased competition has forced practice owners to start thinking like entrepreneurs, and what actions dentists can take in order to feel happier. Website: https://alansterndds.com/ Say hello to Dr. Alan! LinkedIn: https://www.lin...

Supply Clinic founder Scott Drucker, DDS, talks with Gary about why a lack of transparency around dental pricing has led so many dentists to overpay for supplies, how smart dental groups approach procurement, and why his business steers clear of the gray market for dental supplies. Website: https://www.supplyclinic.com/ LinkedIn: https://www.linkedin.com/company/supply-clinic-inc-/ Say hello to Sc...

Brian Mans, the owner of Sell to a DSO, shares stories about getting his start buying dental practices for Heartland, what questions dentists should ask before selling to a DSO, and why depression affects so many in the dental industry. LinkedIn: https://www.linkedin.com/company/sell-to-a-dso-llc/ Say hello to Brian! LinkedIn: https://www.linkedin.com/in/selltoadso/Visit our events page to discove...

Dave Monahan, CEO of Kleer, a dental membership plan provider, stops by to talk about ChatGPT, how membership plans can help dentists create more consistent revenue, and why dental insurance is closer to a Costco membership than it is to regular health insurance. Website: https://www.kleer.com/ LinkedIn: https://www.linkedin.com/company/kleerllc/ Say hello to Dave! LinkedIn: https://www.linkedin.c...

Jonathan Moffat, a dental wealth management expert, and CEO of Aligned Advisors, gives Gary the rundown on how dentists can use their practices to build wealth, why a tough economy is the best time to invest in growth, and why more dental practices are suddenly failing. Website: https://alignedadvisors.com/ LinkedIn: https://www.linkedin.com/company/aligned-advisors/ Say hello to Jonathan! LinkedI...

Ron Brush, the Dentist Agent himself, stops by to talk about why many young dentists choose to work for a DSO rather than start a practice, why you need to think about more than collection percentages when considering a job offer, and what questions you must ask when interviewing with a new practice. Website: https://thedentistagent.com/ LinkedIn: https://www.linkedin.com/company/the-dentist-agent...

Brett Miller, a partner at CI Brightworth Private Wealth, stops by to talk with Gary about why being a dentist may no longer always mean practicing dentistry, how the traditional business model for dentists (open a practice, sell when you retire) is changing, and why dentists need marketing now more than ever — but only if it’s good marketing. Website: https://www.brightworth.com/ LinkedIn: https:...

Gary interviews Dr. Avi Patel, the founder, and CEO of Clear Aligner Advisor, on what drives dentists to become entrepreneurs, why Smile Direct Club has been such a smash hit, and why facing challenges means that you’re actually on the path to success.//GUEST INFO: ⬇️Dr. Avi PatelFounder and CEO - Clear Aligner AdvisorWebsite: https://www.clearaligneradvisor.co/ Say hello to Dr. Avi! LinkedIn: htt...

Josey Sewell, a partner at the DEO, returns to give Gary the rundown on her work building an operating system for dental leaders who are ready to scale their practices, plus the myth of work-life balance and why even dentists need a reminder that Instagram is not real life — for anyone.//GUEST INFO: ⬇️Josalyn “Josey” SewellPartner at DEO: The Dentist Entrepreneur OrganizationWebsite: https://deode...

Acorn Dentistry for Kids founder Dr. Tim Richardson shares what he’s learned from building a 6-location dental group in 5 years, why he’s taken inspiration from Simon Sinek to build an organization that doesn’t have managers, and how he’s managed to keep his team’s focus on patients while still adapting much of the DSO model.//GUEST INFO: ⬇️Dr. Tim RichardsonFounder, Acorn Dentistry for Kids Websi...

Daniel Zimmon and Sooji Park of NatScent give Gary the rundown on why smell is such a valuable tool for attracting patients, how dentists can use the power of smell to counteract the fear some people feel when going to a dental office, and how to make the overall dental experience more patient-friendly.//GUEST INFO: ⬇️Daniel ZimmonPartner/Founder, NatScent Inc Sooji ParkPartner, NatScent Inc Websi...

Sina Amiri, the VP of revenue at Zentist, talks with Gary about why dentists need to think differently about revenue, how getting more men to train as dental hygienists could help solve the industry's chronic labor problems, and why dentists who don’t effectively manage their insurance billing can leave tens of thousands of dollars — if not more — on the table every year.//GUEST INFO: ⬇️Sina...