Dental Marketing Theory - A Podcast by Gary Bird

Dr. Joyce Kahng, owner of Orange and Magnolia Dental Studio, joins Gary to talk about how she uses Instagram to grow her practice, why more dentists should develop a personal brand, and how becoming a mom led her to change the way she practices dentistry. Connect with our Guest:Website: https://www.omdentalstudio.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boostin...

Dr. Marc Cooper, dentist, consultant, and founder of the Contemporary Elder Institute, talks with Gary about why dental and healthcare are destined to merge, how he’s helping dentists take a new approach to aging, and what it means to embrace the truth that everything changes. Connect with our Guest:Website: https://www.requestingwisdom.com/📧Join us in Nashville, Tennessee at AlignerCon to learn...

TUSK Partners president Kevin Cumbus returns to the show to talk about why private equity firms are suddenly investing in de novos, what PE practice buyers are looking for — and why for owners, now might be the best time to sell. Connect with our Guest:Website: https://tusk-partners.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your p...

Kimberly and Tiffany Nguyen, co-founders of Asprodental, give Gary the rundown on practice management software: why they decided to build their own, why designing a good one is so hard, and why automation and customization are the future of the PMS.Connect with our Guest:Website: https://www.asprodental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear al...

Glen Goold, CEO of Riverside Dental, shares his take on the cultural disconnect between DSOs and their individual practices, how dentists can get more value from their relationships with vendors, and why his partners decided to ask a non-dentist like him to lead their dental group. Connect with our Guest:Website: https://www.stgeorgesmiles.com/📧Join us in Nashville, Tennessee at AlignerCon to lea...

Dr. Wilhelm Piskorowski, founder of ACES Health, returns to the show to talk about how his organization is creating new opportunities to connect practices and dental students looking to gain clinical experience and serve vulnerable people in their communities. Connect with our Guest:LinkedIn: https://www.linkedin.com/in/piskorowski-wilhelm-bill-5963b22b/📧Join us in Nashville, Tennessee at Aligner...

Dr. Michael Cohen and Mark Gaylard, co-founders of Dental Mentorship Group, talk with Gary about why more GP dentists should consider adding clear aligners, how to get your team to buy in, and why you should join them at AlignerCon. Connect with our Guest:Website: https://dentalmentorshipgroup.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner case...

Dr. Bryan Laskin, co-founder of Toothapps, talks with Gary about making the transition from clinician to entrepreneur — and why dental is such a tough market for startups and tech disruptors to crack. Connect with our Guest:Website: https://www.toothapps.com/Marketing/Home📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1...

Vincent Cardillo, founder of Maeva Dental Advisors, talks with Gary about how private equity investors have changed dental, plus why practices and dental groups are struggling to get the data they need to compete with big DSOs. Connect with our Guest:Website: https://maevaadvisory.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your pra...

Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries. Connect with our Guest:Website: https://www.cellerantconsulting.com/📧Join us...

Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question. Connect with our Guest:Website: https://www.odysseymgmt.com/Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️https://www.odysseymgmt.com/dental-insurance 📧Send in any of your ques...

Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service. Connect with our Guest: Website: https://www.alignedprofit.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make...

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing. Connect with our Guest: Website: https://site.leadersre.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@sm...

Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don’t? Connect with our Guest: Website: https://www.practicequotient.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketi...

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit. Connect with our Guest: Website: https://peakdentalservices.com/📧Get 5 powerful ideas to generate new patients + grow revenue,...

Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need. Connect with our Guest: Website: https://www.icreditworks.com/📧Get 5 powerful ideas to generate new patients + g...

Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution. Connect with our Guest: Website: https://sunbit.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com📅 Learn gro...

To celebrate Dental Marketing Theory’s 2nd birthday, we’ve gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations leads to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it’s okay not to know, and more. Connect with our Guests: Website: https://www.brightworth.com/ Website: http...

Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time. Connect with our Guest: Website: https://teamworxdental.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click h...

Marley Jaxx, CEO of YouTube Lead Machine, tells Gary why she quit working as a hygienist to become an entrepreneur, why investing in content is like buying opportunity rather than renting it, and why AI means that now, more than ever, attracting eyeballs is about quality rather than quantity. Connect with our Guest: Website: https://vipleadmachine.com/apply-now📧 STATE OF DENTAL MARKETING REPORT...

John Murphy, Aspen’s vice president of talent acquisition, joins the show to talk about why recruiting is really just another form of marketing, what de novo practices need to do in order to attract top talent, and how clinical partnerships with dental schools can be a powerful tool for recruiters or practice leaders. Connect with our Guest: Website: https://careers.aspendental.com/us/en📧 STATE O...

Shawn Zajas, the founder of Zana and co-founder of The Authentic Dentist, shares what he’s learned about helping practices create the kind of “wow” patient experience that builds long-term patient loyalty. Connect with our Guest: Website: https://myzana.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b...

Dr. Himesh Kana, managing partner, and chief medical officer of Dental Depot DFW, tells Gary what young dentists should look for when deciding which DSO to work for, why his group invests so heavily in high-traffic locations, and how he’s tackling the multi-headed problem of rising costs, inflation, and lowercase acceptance rates. Connect with our Guest: Website: https://dentaldepotdfw.com/📧 STAT...

Sikka’s Albert Alkakos talks with Gary about how AI is changing dentistry, what that means for the DSO boom, and why app compatibility is such a huge roadblock to data-driven decisions in dental. Connect with our Guest: Website: https://www.sikka.ai/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/

Interest rates are up, patient demand is slowing down, and dentists are facing a decline in revenue. On this special episode, join CEOs Amol Nirgudkar of Patient Prism and Stephen Sweeney of iCreditWorks as they explain how practice leaders can get through these challenges and why showing up for the Scaling Your Practice Bootcamp at Dykema will help. Connect with our Guests: Website: https://dykem...