Dental Marketing Theory - A Podcast by Gary Bird

Gary talks with Steve Jensen about the significant impact of understanding key business metrics on the growth of dental practices. Steve shares groundbreaking industry statistics, highlighting trends such as the rise in cancellations and no-shows, and explores strategies to enhance patient retention and treatment acceptance rates. Their discussion delves into the challenges and opportunities prese...

 Pedro Becker, CEO of Becker Alliance, Zenith Dental IT, and Axle, talks with Gary about his unique journey into the dental industry as well as his contributions to digital transformation and cybersecurity. The two discuss how Pedro’s companies integrate technology to streamline dental practices' operations and the vital steps practices can take to protect against the increasingly common thre...

Host Gary and guests Brian Colao and Dee Fischer discuss the upcoming Dykema DSO Conference 2024, highlighting its unique features and the value it offers to attendees. They delve into the new "powerful three hours" segment designed to provide actionable insights for improving EBITDA and the overall value of dental service organizations. The conversation also covers a range of topics, fr...

Dr. Tarryn MacCarthy, CEO of the Business of Happiness and a practicing orthodontist joins Gary to examine the seldom-discussed topic of stress and burnout in the dentistry profession. Dr. MacCarthy shares her personal journey from achieving her dreams in dentistry to confronting deep-seated unhappiness, leading her to redefine success on her own terms and find fulfillment.  Connect with our Guest...

  Gary is joined by Allison Lacoursiere, who passionately discusses her upcoming dental event in Bermuda, aimed at enhancing dental practices through focused tracks on implants and aligners. Set in the breathtaking locale of Bermuda, the event promises not just learning opportunities with top-notch industry experts but also an immersive island experience. Allison also reveals exciting offers, incl...

Gary is joined by Shelly VanEpps of All-Star Dental Academy to delve into a significant cyberattack on the Health Exchange that has severely impacted the dental industry. They discuss the ongoing challenges dental offices face due to delayed insurance payments, how the attack has caused widespread disruptions, and the measures being taken to mitigate the fallout. The episode highlights solutions s...

Mark Johnson, a wealth advisor and founder of DentalWealthRx.com and StudentLoansRx.com, joins Gary to talk about why new dentists are carrying more student loan debt than ever and what to do about it. Connect with our Guest: Mark Johnson Wealth Advisors & Founder of DentalWealthRx.com and StudentLoansRx.com Website: https://www.studentloansrx.com/ Website:  https://dentalwealthrx.com/ 📧 Atte...

Clint Berry, co-founder of Kolla, talks with Gary about why software integration is so essential for dentists, how to use your PMS to help your practice grow, and how to choose the right one. Connect with our Guest: Clint Berry Co-founder of Kolla Website: https://www.getkolla.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership with BioHorizons. Acquire the expertise to effec...

Dr. Trevor Lines, a business development consultant with Revolutionary Tribes, shares his journey as a practicing dentist who ventured into consulting and why growth-minded dentists need to embrace change above all else. Connect with our Guest: Dr. Trevor Lines Consultant, Business Development - Revolutionary Tribes Website: https://www.revtribes.com/ 📧 Attend our one-day CE-accredited course vir...

Angela Baker, a vice president at Wintrust Financial Corporation, talks with Gary about why banks love loaning to dentists, which kinds of practices make the best investment, and how your specialties can affect your loan terms. Connect with our Guest: Angela Baker Vice President at Wintrust Financial Corporation Website: https://www.wintrust.com/ 📧 Attend our one-day CE-accredited course virtuall...

Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships. Connect with our Guest: Dr. Jason Auerbach Founder/Managing Partner/Oral and Maxillofacial Surgeon - Riverside Oral Surgery Website: https://riversideoralsurgery.com/ 📧 Attend our one-day CE-accredit...

Alex Nottingham and Eric Vickery, CEO and president of coaching at All-Star Dental Academy, join Gary to talk about how they help practices grow, why practice leaders need to adopt a growth mindset, and where podcasting fits into it all. Connect with our Guest: Alex Nottingham CEO & Founder of All-Star Dental Academy Eric Vickery President of Coaching All-Star Dental Academy Website: https://w...

Debi Easterday, CEO of H2B Consulting, talks with Gary about the dental hiring challenge, why hygiene talent is so hard to retain, and why the dental industry needs to talk about the many hygienists who quit their jobs over sexual harassment or ethics. Connect with our Guest: Debi Easterday Chief H2B (Human-to-Business) Matchmaker - H2B Consulting, Inc. Website: https://www.h2bconsulting.com/ 📧 A...

Brian Mans, founder of Sell to a DSO, joins Gary to talk about why fewer young dentists are going solo, what small dental groups can learn from DSOs, and exactly what you should look for before buying your next practice. Connect with our Guest: Brian Mans Business Owner - Sell to a DSO, LLC Website: https://www.linkedin.com/in/selltoadso/ 📧Get smarter using FREE custom practice growth maps. Visit...

Joe Fogg, founder of onDiem, joins Gary to talk about how to solve dental’s ongoing labor shortage, why even solo dentists have to think more like DSOs now, and how the two of them look alike. Connect with our Guest: Joe Fogg CEO / Founder - onDiem Website: https://ondiem.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️ https://maps.smcnational.com to get your FREE new patient gr...

Dr. Travis Campbell, founder of Dental Insurance Guy, talks with Gary about why insurance is so challenging for practices to get right, how a simple change in billing strategy can boost patient happiness, and whether dentists who give up on insurance altogether are making a wise move. Connect with our Guest: Dr. Travis Campbell Owner - Dental Insurance Guy Website: https://dentalinsuranceguy.com/...

Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk with Gary about why dental marketing requires a holistic approach, why dentists need to take sales seriously, and why creating capacity should be the top priority for DSOs heading into 2024. Connect with our Guest: Amol Nirgudkar CEO at Patient Prism Website: https://www.patientprism.com/ 📧Get smarter using FREE custom practice gro...

Atia Black, director of strategic partnerships at Method Procurement Technologies, talks with Gary about why procurement in the dental industry is so far behind the curve, plus how dentists can save money and energy by streamlining their procurement processes. Connect with our Guest: Atia Black Director of Strategic Partnerships - Method Procurement Technologies Website: https://www.methodusa.com/...

Dr. Avi Patel, founder of Clear Aligner Advisor, joins Gary to talk about why so many dentists struggle in the profession and deleting themselves, why fewer dentists should work full-time, and how DSOs can do a better job empowering their associates. Connect with our Guest:Website: https://www.clearaligneradvisor.co/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com...

Perrin DesPortes, co-founder of Polaris Healthcare Partners, returns to the show to talk with Gary about his own podcast, Group Practice Accelerator, plus why associates need a path to practice ownership, how to decide if you’re ready to build a group practice, and why bank financing gets hard after 3 locations. Connect with our Guest:Website: https://www.polarishealthcarepartners.com/📧Get smarte...

SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges. Connect with our Guest:Website: https://smcnational.comVisit➡️https://go.smcnational.com/officehours and join SMC'...

Dr. Rania Saleh, CEO of Oryx Dental Software, joins Gary to talk about her journey from clinician to tech entrepreneur, why she decided to build her own PMS from scratch, and what dentists thinking about switching to a new PMS need to know. Connect with our Guest:Website: https://www.oryxdentalsoftware.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get you...

Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments. Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST 100 registrants to enjoy FREE access to the tran...

Eric Vickery, president of coaching at All Star Dental Academy, talks with Gary about how patient conversion is changing, why most dentists get scheduling wrong, and why every time your phone rings, it’s a win for your practice. Connect with our Guest:Website: https://www.allstardentalacademy.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases...

Robert Nunziato, head of sales operations at Sunbit, joins Gary to talk about why dentists need to talk about financing earlier in the patient journey, how financing impacts marketing, and why dentists who try to avoid price-conscious patients are missing a big opportunity. Connect with our Guest:Website: https://sunbit.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for...