Dental Marketing Theory - A Podcast by Gary Bird

In this episode of Dental Marketing Theory, Gary Bird speaks with Dr. Raul Franco and Dr. Kartik Antani about the pros and cons of practicing in rural, suburban, and urban areas. They explore key topics like competition, patient volume, staffing challenges, and practice growth in different markets. The conversation provides valuable insights for new dentists deciding where to open their practice,...

In this episode of Dental Marketing Theory, Gary Bird speaks with Kirk Teachout about how he runs a seven-figure dental practice while only working three days a week. Kirk shares his "three-pillar" approach – focused on finding ideal patients, optimizing scheduling efficiency, and proper daily preparation to maximize productivity. Tune in to hear practical strategies that simplify practi...

In this episode of Dental Marketing Theory, Gary is joined by Dr. David Rice, founder of Ignite DDS, to discuss the critical issue of team retention in dental practices. They explore the hidden costs of turnover, the impact of poor leadership on team morale, and practical strategies to create a thriving dental practice. Dr. Rice also shares insights into identifying early warning signs of turnover...

In this episode, Gary sits down with Jordon Comstock, CEO of BoomCloud, to discuss the benefits and challenges of transitioning dental practices out of the network using membership plans. They explore key strategies such as aligning patient incentives, marketing, and simplifying administrative tasks, with insights into boosting profitability while reducing reliance on PPOs. Jordan also highlights...

In this episode of Dental Marketing Theory, Gary is joined by entrepreneur Tanner Applegate, CEO of Unify, to discuss the challenges of dental student debt and strategies for financial success. They explore topics such as managing debt, the pros and cons of different career paths post-dental school, and how debt impacts starting a business. Tanner also shares insights into his company, Unify, a pa...

In this episode, Gary sits down with Dr. Paul Goodman, also known as Dr. Nacho — the founder of Dental Nachos. The two discuss the unique challenges and solutions in the dental industry, from hiring associates to the impact of AI on patient communication. They dive into the importance of building community, offering value beyond services, and the nuances of dental practice ownership. Dr. Nacho als...

In this episode, Gary welcomes Dr. Bob Dokhanchi for a unique discussion on non-disparaging service agreements in the dental industry. They switch perspectives as Gary makes the case against signing such agreements, while Dr. Bob highlights their potential benefits. The conversation also explores broader implications of transparency, accountability, and how businesses can navigate social media rev...

In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of continuing education, the impact of different state...

In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond credit cards. Dr. Letran shares her approach to pati...

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt ➖➖➖➖ In this episode, Gary Bird speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from...

In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite the odds, he built multiple successful dental pract...

In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also explores the need for strategic marketing and team...

In this episode of Dental Marketing Theory, Gary and guest Mike Huffaker discuss the impact and advantages of cloud-based practice management software (PMS) in the dental industry. Mike shares his journey from tech sales to the dental sector and explains how cloud technology is revolutionizing dental practices by offering better integration, real-time updates, and scalable solutions for multi-loca...

In this episode of Dental Marketing Theory, Gary interviews Dr. Kevin Kremer, an active dentist and consultant in the dental industry. Dr. Kremer shares his journey from following in his family's footsteps to becoming an entrepreneur in dentistry, focusing on the importance of mindset for personal and professional success. He emphasizes the value of growth, collaboration, and creating a roadm...

Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patient financing to the realities of DSOs and the futur...

Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your pra...

In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk pricing typically reserved for larger organizations...

In this episode, Gary talks with Maritza Duran, CEO of MDent Consulting, who shares her journey from starting as a dental assistant to advising associate dentists on launching their own practices. Maritza discusses the challenges and opportunities of transitioning from working under someone to owning and expanding dental practices. The podcast delves into the psychology behind why associate dentis...

Gary speaks with Adrian Valente, Director of Training and Enablement at Sunbit, to explore the impactful ways Sunbit leverages financing tools in various service industries, particularly in dental care. Adrian shares insights into the challenges and opportunities of introducing financing solutions in dental practices, emphasizing education and the importance of integrating financing seamlessly int...

Host Gary Bird engages in a deep dive with Shawn Peers, a former lawyer turned dental industry expert, discussing the unique challenges and strategies in dental practice management and marketing in the U.S. and Canada. Shawn shares insights from his journey from law to the dental industry, emphasizing the importance of adapting business models to the changing healthcare landscape and leveraging gr...

Gary explores the inception and evolution of Tasty Clean with its founder, Jessica Gore. Initially developed as a natural cleaning solution for baby products, Tasty Clean pivoted to the dental industry after proving its effectiveness in sanitizing dental appliances. Jessica shares her journey from identifying a gap in the market to ultimately repositioning her product to serve both consumers and d...

Gary converses with Dr. Brady Frank, a third-generation dentist turned entrepreneur who delves into his journey from starting multiple dental practices to specializing in the business side of dentistry. Dr. Frank shares insights from his experiences of building over 200 dental groups across the U.S., highlighting innovative financing strategies. The discussion also covers Dr. Frank's personal...

Host Gary Bird and IT expert Reuben Kamp delve into recent cybersecurity breaches affecting major dental organizations like Aspen Dental, Henry Shine, and Change Healthcare. They discuss the impact of these hacks on the dental industry and the importance of strong cybersecurity measures, especially for smaller dental offices. Reuben emphasizes the necessity of basic cybersecurity practices, such a...

In this podcast episode, Gary Bird and Steve Jensen discuss the nuances of the dental industry, focusing on trends in treatment presentation and patient acceptance. They delve into the data analytics provided by Dental Intel, examining how treatment costs and acceptance rates have shifted over time, and explore the challenges of patient financing and appointment scheduling. The conversation also t...

Ali Oromchian, founding attorney at Dental & Medical Counsel, joins Gary to talk about why so many dentists face lawsuits over HR problems, how to do a better job protecting your team and practice, and why this is an especially big deal for expanding dental groups or emerging DSOs. Connect with our Guest Here ⤵️ Ali Oromchian  Founding Attorney at Dental & Medical Counsel, PC Website: http...