Dental Marketing Theory - A Podcast by Gary Bird

Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps. Connect with...

Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're...

Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how rea...

What does it take to create a powerful, recognizable dental brand that stands out in 2025? Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expandin...

How does someone with a sports management degree and no background in dentistry become a key player in the DSO space?  In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO. Join host Gary Bird as he and Brian Mans discuss:  ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a le...

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer P...

Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice. In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights a...

Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025.  In this episode, Gary Bird speaks with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whet...

Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outso...

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt ➖➖➖➖ Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. In this video, Ga...

In this episode, Gary Bird sits down with Dr. Sam Burrow, who shares insights into scaling his dental practice from two to ten locations in just a few years. Dr. Burrow discusses the challenges of rapid growth, the value of partnerships, and lessons learned in integrating pediatric and orthodontic services to optimize patient experience and operational efficiency. Tune in for valuable tips on navi...

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ Struggling to sell clear aligners in your dental practice? Most dentists fail to offer clear aligners profitably due to misconceptions, poor sales training, and hidden costs. In this video, Gary Bird interviews Dr. Ingr...

In this episode of Dental Marketing Theory, Gary Bird sits down with Kyle Summerford, founder of the Dental Office Manager’s Community, to discuss how dental office managers can access vital support and resources to navigate leadership challenges. Kyle shares insights on creating a safe space for managers to seek advice, learn from peers, and enhance their leadership skills without dentist oversig...

In this episode, Gary Bird hosts JW Oliver Jr, managing partner at SupportDDS, to discuss the benefits of outsourcing front desk duties. They explore how practices can save up to 50% on costs, handle time zones and cultural differences, and maintain security and professionalism through virtual teams. JW also shares insights on overcoming common fears around outsourcing and even offers a discount f...

Google reviews are crucial for building a strong online presence and growing your dental practice. In this episode, Gary Bird dives deep into the importance of reviews with Dr. Len Tau from BirdEye, discussing how they impact patient trust, marketing, and even hiring. Learn actionable tips for increasing reviews ethically and explore how AI is shaping the future of review management. Don’t miss th...

In this episode, Gary Bird interviews Dr. Saam Zarrabi, founder of Rodeo Dental, to explore the innovative marketing strategies that have helped his DSO stand out. Dr. Zarrabi shares how Rodeo Dental's single-branded approach, focus on creating dynamic content, and team-driven initiatives have elevated patient engagement. He also highlights how they gamify content creation and leverage social...

In this episode, Gary Bird welcomes Scott Leune for a masterclass on building your dream dental practice. Whether you're just starting or already own multiple practices, Scott provides transformative insights that will shift how you approach growth. Tune in to gain a fresh perspective on how to strategically develop your practice for long-term success! Connect with our Guest Here ⤵️ Dr. Scott...

In this episode, Gary Bird speaks with Kerry Straine about the biggest challenges dental practices face in achieving growth. Kerry emphasizes the critical role of a dentist's vision in determining a practice's potential, focusing on key components like chair hours, patient visits, and production per visit. They also delve into the importance of aligning clinical philosophies with operati...

In this episode of Dental Marketing Theory, Gary Bird welcomes Dr. Charles Moser, co-founder of Dental Science Alliance, to discuss a groundbreaking new approach to dental consulting. Dr. Moser shares how their model offers dentists affordable access to multiple expert coaches under one umbrella, streamlining the path to practice growth. Learn how the Dental Science Alliance is revolutionizing con...

In this episode of Dental Marketing Theory, Gary Bird talks with Dr. Mike Neal, CEO of Build My Team, about the challenges of hiring in dental practices. They discuss the importance of hiring for natural strengths and talents over experience, and how Build My Team uses assessments and automation to streamline the process. Dr. Neal also sheds light on the pitfalls of traditional job boards, includi...

Marcel Bochard, a partner and general manager in Clinica Cavalleri in Uruguay, joins Gary to talk about how dentistry is different in Latin America, using a membership plan to build his dental group, and why patients need to understand the value of treatment. Connect with our Guests Here ⤵️ Marcel Bochard  Partner & General Manager of Clinica Cavalleri in Uruguay Website: https://odontologiaca...

Gary Bird and Eric J. Morin dive into the five critical steps dental practices need to overcome to scale successfully. They discuss the importance of operational mastery, leadership development, and the mindset shifts required to break through growth ceilings. Eric shares valuable insights on how practices can move beyond linear growth to achieve exponential success, emphasizing the need for sophi...

In this episode of Dental Marketing Theory, Gary Bird and Dr. Bobbi Stanley discuss the importance of internal marketing in dental practices. They explore strategies for retaining existing patients and boosting patient referrals by improving patient relationships and the overall office experience. Dr. Stanley emphasizes the value of creating a welcoming office culture and personal connections to p...

In this episode of Dental Marketing Theory, Gary Bird speaks with Lynne Leggett, founder and CEO of Victory Dental Management, to explore the intersection of sports methodologies and dental practice management. Lynne shares her unique journey into the dental industry and discusses how her sports and business background contributes to her coaching strategies to improve dental practice operations an...

In this episode of Dental Marketing Theory, Gary Bird and Dr. Paul Etchison discuss how dentists can empower their teams to manage the practice effectively, allowing owners to work smarter, not harder. They explore leadership strategies, delegation, and the importance of one-on-one meetings for creating a positive work culture. Dr. Etchison shares practical tips for building a scalable practice th...