Delivering Marketing Joy

In this episode of Better Merch… Better Marketing, Jade and Kirby kick things off with a lighter conversation about what they've been watching this summer before diving into three topics that every business should be thinking about. First, they discuss why "good enough" branded merchandise isn't good enough anymore. Expectations have changed, and simply putting a logo on an average product isn't e...

In this week's episode of Delivering #marketingjoy Jon Benson joins the show to discuss the birth of the video sales letter, humanizing AI in marketing, targeting the right audience, aligning messaging with ideal customers, and leveraging AI as a business partner. Listen now!

Over the past several weeks, my fitness journey has changed in a big way—and one of the most unexpected tools helping me improve has been AI. In this video, I share how I started using AI as my personal fitness trainer and accountability coach, and why it has become such a valuable part of my routine. We talk about workouts, nutrition, progress tracking, consistency, and the importance of having a...

Is Good Nut a genius brand name or a branding disaster? That is just one of the things Kirby Hasseman and Jade Crider get into on this week's episode of Better Merch...Better Marketing. They also break down what Instagram's return to office announcement signals for businesses everywhere and make the case for why newsletters are not just alive in 2026 — they are one of the most powerful marketing t...

In this week's episode of Delivering #marketingjoy Jared Harman joins the show to discuss embracing failure in business, the importance of brand consistency, understanding your audience, and the value of relationships in marketing. Listen now!

For years, we’ve been told that creativity comes from thinking outside the box. But what if that advice is incomplete—or even wrong? In this video, I explore the idea of thinking inside the box, heavily influenced by the work of David Epstein and his book on the subject. The core idea is simple but powerful: constraints, limitations, and structure don’t always reduce creativity—they often fuel it....

In this episode of Better Merch… Better Marketing, Jade and Kirby cover three topics that every business should be thinking about right now. First, they do a mid-year check-in and talk about why halftime is the perfect time to pause, evaluate, and adjust. Whether it’s merch projects, sales goals, or team performance, now is the time to make sure your second half is stronger than your first. Then J...

In this week's episode of Delivering #marketingjoy Lior Eldan joins the show to discuss the shift to AI in customer discovery, harnessing AI for marketing success, practical steps for business owners in an AI world, and more! Listen now!

Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of. In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketi...

In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them. First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that? Next, we dive into the ACOTAR Monopoly launch, where brande...

In this week's episode of Delivering #marketingjoy Leslie Galbreath joins the show to discuss the importance of marketing outcomes, strategic channel selection, listening to customers for differentiation, and marketing's role in organizational success. Listen now!

Your mindset shapes the way you approach challenges, failure, growth, and opportunity. In this episode, I break down the difference between a fixed mindset and a growth mindset, and why this concept can completely change the way you approach business, leadership, personal development, and success. We’ll talk about how mindset affects learning, resilience, confidence, problem-solving, and the abili...

In this episode of Better Merch… Better Marketing, we cover creative ideas, seasonal planning, and trends we believe will shape the upcoming fall and winter merch season. We start with a conversation around Random Acts of Marketing and why unexpected moments of connection can create a powerful impact for brands. From there, we discuss an important insider tip: if you want your holiday marketing an...

In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!

A lot of people say they want success—but there’s a massive difference between being interested in a goal and being truly committed to it. In this video, I break down the mindset differences between interest and commitment, why commitment matters so much in business and personal growth, and how disciplined action separates people who talk about goals from people who actually achieve them. We’ll ta...

In this week's episode of Better Merch... Better Marketing Jade and Kirby discuss the importance of education and brand collaboration, The debate over whether AI or working from home is costing people jobs, Pizza Hut's nostalgia campaign, and a fresh new product of the week. Watch now!

In this week's episode of delivering #marketingjoy Tom Rector joins the show to discuss challenges with acquiring a new business, importance of size and technology in acquisitions, cultural integration and system challenges, and more!

Most people don’t need more hours in the day—they need a better approach to how they use them. In this video, I break down practical ideas and mindset shifts that can help you get more done without constantly feeling overwhelmed. This isn’t about hustle culture, perfection, or trying to stay busy every second of the day. It’s about focusing on what actually moves the needle, creating momentum, and...

In this week's episode of Delivering #marketingjoy Stan Berteloot joins the show to discuss going from journalism to marketing, AI's role in modern marketing strategies, practical steps for businesses to embrace AI, and more!

The best marketing usually doesn’t feel like marketing at all. It feels helpful, authentic, valuable, and human. In this episode, I talk about why the most effective brands focus less on constant promotion and more on creating real connection. Whether it’s through content, customer experience, appreciation, or consistent communication, the businesses that stand out are often the ones that make peo...

In this episode of Better Merch…Better Marketing, Jade and Kirby talk about sustainability and purpose-driven marketing, Spotify’s recent logo change and why users reacted so strongly, and a few trending merch products they just cannot get behind. They also spotlight the FusionBeat Multifunction Earbuds as the Product of the Week and give a shoutout to Jessica Bowers from Community Bank on her pro...

In this week's episode of Delivering #marketingjoy Justin Inman joins the show to discuss the evolution of digital marketing, AI as the new discovery layer, understanding share of prompt, and more!

It’s easy to sound intelligent by pointing out problems, predicting failure, or assuming the worst. But over time, I’ve noticed something important: the people who consistently create opportunities, build momentum, and achieve meaningful results tend to approach life differently. In this video, I talk about the tension between pessimism, realism, and optimism—and why I believe optimism is far more...

Trying to reach everyone is a great way to reach nobody. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider break down why dialing in your perfect niche client is one of the most powerful moves you can make in your marketing right now, explore the quiet luxury trend that is reshaping branded merch, and get candid in a marketing confessions segment about the beliefs they u...

In this week's episode of Delivering #marketingjoy Ferdinand Mehlinger joins the show to talk about how AI is changing the search game for local businesses, old school SEO not working, internet verification for small businesses, fixing declines in web traffic, and more!