Delivering Marketing Joy

Lately, more companies have started moving away from branded merchandise—and honestly, I think it’s a mistake. In this episode, I break down why banning or avoiding branded merch can actually weaken your marketing instead of improving it. Great merch isn’t just about putting a logo on an item. When it’s done well, it builds awareness, creates connection, reinforces messaging, and keeps your brand...

Cheap is not always affordable — and Spirit Airlines proves it. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider unpack why the true price of a marketing piece is determined at the point of usage, what every small business owner can learn from the collapse of Spirit Airlines and the dangers of racing to the bottom on price, and why your next great hire starts with treat...

In this week's episode of Delivering #marketingjoy Sean garner joins the show to discuss going from owning a gym to becoming a marketing expert, understanding sales funnels, building trust in business, maximizing marketing time, and more!

Big goals are exciting—but they can also feel overwhelming if you don’t have a clear way to pursue them. In this video, I break down the LEADS framework, a simple approach I use to stay focused, take action, and make consistent progress toward meaningful goals. This isn’t about hype or motivation in the moment. It’s about having a structure that helps you move forward when things get hard, stay di...

In this episode of Better Merch… Better Marketing, we cover a range of topics that can help you think differently about how you approach branded merchandise and marketing strategy. We start by talking about the shift from simply putting logos on products to focusing more on messaging and intentional design. From there, we dive into creative merch ideas that stand out and actually connect with your...

In this week's episode of Delivering #marketingjoy Colleen Joyce joins the show to talk about going from pop culture to legal tech, building a brand in a traditional industry, the importance of data in business growth, and more!

Opportunities don’t always come around often—and when they do, what you do next matters. In this video, I talk about why it’s so important to follow the process, especially when the stakes are high. It’s easy to get emotional, rush decisions, or try to shortcut steps when an opportunity shows up. But over time, I’ve learned that the people who make the most of those moments are the ones who stay d...

Brand activations, time management hacks, and the case for putting your real face on social media — this week's episode of Better Merch...Better Marketing covers a lot of ground. Kirby Hasseman and Jade Crider break down what brand activations and immersions actually are, how to use them in your business, and share practical time management strategies that help you get more done. They also dig int...

In this week's episode of delivering #marketingjoy Daniel Lewis AKA "Human Caffeine" joins the show to discuss the importance of having energy and being engaged, authenticity and high performance, and rebuilding energy and momentum. Watch now!

AI is changing the way marketing works—but getting started can feel overwhelming. In this video, I walk through a beginner’s guide to using AI in marketing, breaking down what it is, why it matters, and how you can start thinking about it in a practical way. This isn’t about complicated tools or technical jargon. It’s about understanding the role AI can play in helping you create content, improve...

Kim Kardashian said if you are not on social media, you are failing. Kirby and Jade's reaction? Of course she's right — now here's what to do about it. This week on Better Merch...Better Marketing, they break down the physical and digital marketing trend you need to know, share tips for creating social media content that actually builds your brand, and unpack why Alex Hormozi's simple answer about...

In this week's episode of Delivering #marketingjoy Christian Boucousis joins the show to discuss lessons he's learned from the cockpit of fighter jets, leadership insights under stress, frameworks for success, and more!

We all have a soundtrack playing in our heads—but not all of them are helping us. In this video, I talk about the idea of “broken soundtracks,” inspired by Jon Acuff, and how the stories we tell ourselves can either hold us back or push us forward. Over time, I’ve realized how easy it is to believe thoughts that aren’t true, helpful, or productive. The challenge isn’t just recognizing those patter...

Kirby has feelings about April Fool's Day — and brands that lean into it — and he's not keeping them to himself. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider debate the holiday brands love to misuse, spotlight Ask Echo Golf Bags and Tier Tier as brands doing marketing right, and dig into whether influencers covering up logos is a power move or just plain self-import...

In this week's episode of Delivering #marketingjoy Liz Wimbush joins the show to discuss how sustainability can create a competitive advantage, job responsibilities of a director of sustainability and responsibility, sustainability in promotional products, and more!

Most people don’t have an idea problem—they have an action problem. In this video, I talk about what most people miss when it comes to getting results: taking action consistently and moving faster than you think you should. Over time, I’ve learned that speed is a real advantage. It builds momentum, creates opportunities, and helps you learn faster than waiting for the “perfect” plan ever will. The...

In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing lessons and real-life moments. They break down a recent Cheez-It PR and merch miss and what brands can learn from it, share insights from planning their Q2 goals after reviewing Q1, and celebrate Jade’s exciting pregnancy announcement. It’s a conversation about wins, misses, and milestones—and what it all mea...

In this week's episode of Delivering #marketingjoy Joshua Gould joins the show to discuss how he managed to scale from $6 million to $100 million, understanding revenue, healthy growth VS illusory growth, and balancing structure with entrepreneurship. Listen now!

Running a 5K might seem simple on the surface—but there’s a lot it can teach us about how we set and pursue goals. In this video, I share what a 5K reveals about preparation, pacing, mindset, and what it really takes to follow through on something you commit to. The lessons go far beyond running—they apply to business, personal growth, and any goal you’re working toward. This isn’t about running f...

In this episode of Better Merch…Better Marketing, Jade and Kirby dive into a fun and thought-provoking conversation about why banning branded merch is simply bad marketing. They kick things off with McDonald’s selling scented candles inspired by their food and break down why unexpected merch like this actually works. Kirby also shares insights from his recent trip to South Carolina and Georgia, wh...

In this week's episode of Delivering #marketingjoy repeat guest Danny Rosin joins the show to discuss the future of PPAI, which of PPAI's 3 pillars he's most excited for, personal priorities for his term on the board, and more!

Selling isn’t just about closing deals—it’s about understanding the process that leads to them. In this video, we break down three key phases of selling and how each stage plays a critical role in building relationships, creating value, and driving results. Whether you’re new to sales or looking to refine your approach, this conversation is designed to help you think more intentionally about how y...

In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive rea...

In this week's episode of Delivering #marketingjoy Christine Blosdale joins the show to talk about feeling like an expert authority, why so many personal brands fail, how to prioritize your next 90 days, and more. listen now!

This time on DMJ 1 on 1, I break down five common mistakes organizations make with branded merch and digital marketing—and how to avoid them. Watch now!