Deep Dive into Agile Marketing

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development into the marketing function, drawing on Kim’s early career in DevOps and her later work coaching marketing teams. John and Kim examine why marketing o...

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why I...

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuri...

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ Learn more about yo...

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter...

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what...

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of...

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologie...

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader...

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impa...

In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects. Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele...

On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in...

The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing. Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In t...

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product marketing for enterprise imaging solutions at GE Heal...

In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy...

In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalu...

Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thought leader in the agile software and agile marketi...

Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry...

Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practic...

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.  Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal...

For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoices