John Cass

Deep Dive into Agile Marketing

Business EN ↓ 35 episodes

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

Author

John Cass

Episodes

Kaycee Kalpin of Premier Inc and Stacey Ackerman of Agilify Coaching and Training - Episode Ten 21.12.2020 21:42

For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer e...

Episode Nine: An Interview with Jim Ewel 18.11.2020 22:23

In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn mo...

The Basics of Agile Marketing with Nina Rachetta at 3M - Episode Eight 30.09.2020 23:01

Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Interview with Giannina Rachetta on Agile Marketing at 3M - Episode Seven 03.07.2020 33:53

In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

An Interview with Amy Luethmers on agile marketing - Episode Six 16.04.2020 20:27

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketi...

Andrew Burrows on Agile Marketing at IBM - Episode Five 27.02.2020 35:54

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Interview with Seema Sheth-Voss - Episode Four 19.12.2019 17:24

In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Interview with Jeff Clark of Forrester Research - Episode Three: 19.09.2019 42:19

In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Interview with Jayson Gehri on Agile Marketing at IBM - Episode Two 01.09.2019 21:04

Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive bet...

An Interview with Alan Belniak - Episode 1 14.08.2019 26:19

Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help cre...