Dealing with Goliath: Psychological Edge for Business Leaders

Peter Sandeen focuses on the fundamentals that make marketing consistently effective. Over half his clients are other marketing experts who want his help with marketing messaging, sales funnels and conversion optimization. He's known for being focused, straightforward and practical. Many experts have adopted his processes and frameworks to simplify the most complex marketing topics. Thought o...

Uwe Dockhorn is known as the lifestyle Liberator and delivered over 15,000 2-hours sessions worldwide in the last 12 years. He is the father of the AIM system. A simple three step life changing experience for in demand  professionals who want to get back their family Mojo, double their financial security, and live in abundance in all areas of their life without feelings of guilt or second guessing...

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.  If you're interested in more visit ▶ www.almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet. If you're interested in more visit ▶ https://alm...

How a German Field Marshal's 4 types of soldier sparked thoughts on focus, taking time to reflect, and the meaning of a word being closer to Homer Simpson or getting more done. We go from $10,000 per hour thinking onto the approach of Abraham Lincoln in cutting down a tree and focusing on the precious few.  Topics explored:  Von Manstein's 4 types of soldier and what they're good fo...

Karen Spencer is the creator of Rewire Your Mind™ Coaching Model that helps people move from stressing to progressing in 3 simple steps. She is a Master Practitioner, Trainer and Coach in the American Board of NLP, as well as a certified practitioner of many other coaching modalities.  To date, she has helped clients in more than 15 cities throughout North America transform their lives. Karen is a...

Our guest today on the show is Michelle Sara. Michelle Sara is an internationally known coach copywriter, funnel and email marketing specialist with $1,151,962 in sales in 2020 alone. She's helped over 900 people from all over the world productize their knowledge, expertise, and wisdom. A recent masterclass attendee said, "Michelle is the most unassuming powerhouse of marketing knowledge...

Liz Wiltsie is a trauma-informed leadership specialist based out of Los Angeles. She's on a mission to support people in getting their needs met at work and organizations who genuinely want to put their people first. To that end, she created an interactive Field Guide to Naming Your Needs at Work and hosts the podcast, What's Leadership? On a personal note, I've been blessed to know...

Trying hard, working hard, acting with perseverance have obvious benefits. That Protestant work ethic, as Niall Ferguson suggested, was key to the western hemisphere's unlikely dominance over much of the world for hundreds of years. But as Aristotle said, "every virtue carried to the extreme is a vice". Here Alistair explores the limits of mindlessly grinding ahead and seeking balan...

Our good will balance with others goes up and down, but neither is agreed on when we're overdrawn or still in credit, in the black or in the red. This is as true for social and family relationships as it is in business relationships.  If you're interested in more visit ▶ www.almcbride.com/minicourse for a FREE email minicourse on how to gain the psychological edge in your negotiations an...

Alistair explores the quote from John Steinbeck with that of Otto von Bismarck in relation to planning, expectation and adaptability. What ideas and insights do you remember had the most impact on you in school? If you're interested in more visit ▶ www.almcbride.com/minicourse for a FREE email minicourse on how to gain the psychological edge in your negotiations and critical conversations alo...

Our guest today is Alastair McDermott from MarketingForConsultants.com Alastair helps independent consultants to generate more leads consistently so they can eliminate their dependence on referrals, and get out of the feast-famine cycle.  He does this by helping them create and execute a simple, effective marketing strategy that works for their business and client base. On a personal note, Alastai...

Annika is a Performance, Sport and Exercise Psychologist. Coming from a high-performance equestrian sport background, she has gained over ten years professional coaching experience. Combining this experience with a BA of Psychology from the University of Victoria and a MSc of Sport and Exercise Psychology from Ulster University in Northern Ireland, she delivers highly practical solutions for teams...

Dr. Nancy Jonker PhD, has over 31 years of experience in the leadership transformation space and has mentored over 220 leaders on five different continents. A large portion of her work has focused on helping business partners and leaders remove roadblocks that have kept them stuck. Visit Nancy's website to access her Quickstart Guide: https://NancyJonker.com/guide She is the author of  '...

What are the benefits of low expectations? It's a counter-intuitive thought, but the notion is explored by Al in this short solo espresso episode, where Al's travels to Australia and Dubai triggered insights into the balance between goal orientated work and it's opposite.   Topics explored: Why you might want to travel to places you don't particularly want to go Lowering the ba...

In this solo espresso episode Al discusses perfectionism as a regular issue many deal with and how becoming increasingly aware of context and impact can allow the healthier form of perfectionism, 'optimalism' to flourish.   Topics explored: Sub optimal and not being enough A vice is a virtue over done Embrace the positive of a habit you're trying to stop Design Thinking and the bene...

In this solo espresso episode Al discusses the notion that when people try too hard at something, whether it's coaching, selling or negotiating, they can often get the exact opposite result than they're searching for.   Topics explored: - The number one mistake beginner coaches consistently make - Don't make assumptions: diagnosis before prognosis - Difference between coaching and c...

Roy is the Director of Marketing at Clark Hill law, a firm of over 650 attorneys in 25 offices throughout the US, Europe and Mexico. With a passion for improving culture, solving problems, facilitating business growth, and collaborating on long term strategy.   Roy has been a marketing communications and strategic planning professional for nearly 20 years in fields such as consulting, healthcare,...

In this 5 questions in 9 mins double espresso format interview, Al's guest is efficiency expert and amazon best selling author Trish Tagle. She uses optimal instinct and the Seize Framework as a means to a profitable end she's on a mission to humanize the corporate environment, while ensuring client  and team benefits. Trish brings a depth of efficiency experience from her background in...

In this solo espresso episode Al discusses the term 'busy' and what is implied.  Topics explored: - As a competitive or status way - Doing things is more important than the things you do for some - Efficiency versus effectiveness - Conversations with Coach Al - Locus of control - The meaning we're making with our choice of words - Yes, but not now - Better than willpower   - Busy li...

This is a solo espresso podcast episode where Al discusses insights from tour guiding in Rome many years ago.  Topics discussed:  - A tour guiding co-operative - Sometimes free is hard to sell - Bolder questions / Challenge respectfully - Test and experiment - More than 200% increase in results - What's the implied story? - Change the order change the feel Almcbride.com If you're interes...

In this solo espresso episode Al explores one of the most common thinking errors and cognitive biases, where it occurs in several forms and how we can check ourselves from falling into its traps. Topics discussed:  - Survivor bias - If you're good enough to get in, don't go? - Dying by your trousers - The case of the dog in the night - Horror and what's wrong with this picture? - Wh...

In this solo espresso episode I recall my odd thoughts on sunglasses and how they led me to being accidentally friendly and the reactions I got which set off new appreciations.  Topics touched on: - Emotional contagion - Changing yourself to prime the atmosphere - Run an experiment - Are you adding value or bringing a room down? - Which 'you' is turning up? - How would you like to be des...

This solo espresso episode explores key ways to make your business stand out and differentiate from competitors but more so to move ourselves out of monotony and living and working with greater purpose. Topics explored: - Putting yourself or your client first - Differentiation when many seem the same - Polarising - Using Values for clarity If you're interested in more visit ▶ https://almcbrid...

- Marketing for professionals selling the intangible who want systemic, high quality inbound leads  - From the trap of random acts of marketing to predictable, scalable results - Marketing messages need cut-through; believability and specificity - www.fivehourchallenge.com A 10 minute video for 5 days, take the action and it should generate you five new clients. Helps people create a powerful mark...

Welcome to episode zero of Dealing with Goliath Podcast. This is where I outline who it's for, what you might get out of it, who am I, and what I and it stand for. In short, what it’s all about. This is potentially for you if: You're interested in expanding your skills and knowledge of how to ethically negotiate, influence and persuade others to your point of view without feeling sleazy....