DEALER TALK

Welcome back to another episode! In this session, I speak with Trey Hudson, Sales Manager / Internet Sales Director, for a Toyota store in Flagstaff Arizona,  about the benefits that the internet has had for the buyer's process and has simplified the process for dealerships as a whole!  If you don't have identified goals for your digital presence and what behaviors you have identified as...

Welcome back to another episode!  In this session, I speak with my good friend Jason Geras about the best approach for salespeople during these critical times. What is the best approach when it comes to connecting with potential buyers?  Now more then ever, we have reasons to reach out to our customer base to let them know what we are doing for them to ensure their safety while taking ca...

Welcome back to another episode!  In this session, I have a conversation with Marc Lavoie from the Autobahn Academy about digital retailing and how to make sure we can effectively implement it now that it has become a must offering for potential buyers.  When it comes to offering purchasing alternatives to buyers, it is not an "if you build it, he will come" approach. Customers need info...

Welcome back to another episode!  In this session, I have the absolute pleasure of interviewing Mr. Geroge Grinzewitsch, Principal and CEO of the Von Housen Automotive Group, to learn of some of the ways that he and his team are overcoming the current crisis we face.  During this interview, we talk about how the Von Housen Automotive group was able to leverage the assistance available to...

Welcome back to another episode! During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?  Fin...

Welcome back to another episode! Did the BDC replace the salesperson, has it made it so that salespeople become order takers and not really have to hunt for deals anymore? Check out this session with my buddy Shawn Armore, a veteran that started from the bottom and worked his way up to Director of BDC for the highest volume dealer in Canada!  Please, if you liked this episode, be sure to shar...

Welcome back to another episode!  In this session, we explore how social media prepares you to win more sales while leveraging the power of the platforms to become an authority within the space.  There is no question that the distribution of content has changed forever with the platforms available today. In the world we live in, we have the power of creating our specific message as well...

Welcome back to another episode! The most valuable assets for any dealership are their DMS and CRM. Especially during these difficult times, having an efficient strategy to ensure that you are communicating effectively and consistently with consumers is the difference between selling more units or not. I have always advocated with my dealer clients that leveraging their own database should be the...

Welcome back to another episode! How important is the content we are putting out there? Humor is one of the best ways to create a buzz and capture potentials, buyers, attention for FREE!  Tune-in to this session with my friend Benny Mazzier for a very insightful conversation on the power of content and using the content to convey the right message.  Please, if you liked this episode, be...

Welcome back to another episode!  In this session, I have an in-depth conversation with my friend John Fairchild about retention!  Are we measuring effectively and what are some strategies that we can use to increase SCR and SMS. Lots of good insights on this session so be ready to take down some notes.  Please, if you liked this episode, be sure to share it – and the podcast as wel...

Welcome back to another episode! In this session, we have the opportunity to chat with Lyamen Savy, Founder, and CEO of 321 Ignition about the power of your website, and is your dealership represented adequately? There is no question that now more then ever, your website has become the one constant thing. Whether your sales activity has been affected by the current situation or not,  your web...

Welcome back to another episode!   During this session, we talk to Terry Lancaster, host of the-get-ya-some-radio-show and 35-year automotive industry veteran about the industry and how to get more wins in the landscape of today.    Lot's of good take-aways from this session for me personally and I think you will find the same, so be ready to take down some notes on this deal! Pleas...

Welcome back to another episode! Should dealerships in 2020 have a BDC, is that a must? There certainly conflicting theories and practices around this topic and our guest for this session brings a ton of insights to the debate. If your pondering the question or if you have a BDC in place and are trying to gain more from it then tune in for a value-packed discussion!  Please, if you liked this...

Welcome back to another episode!  During this session, I have a conversation with Herb Moskowitz regarding the power of molecular iodine and how it could be a game-changer against the current health crisis we face.  I am warning you that this is not a typical session of the podcast and there is no relevant automotive content to share on this episode other than some knowledge on the effec...

Welcome back to another episode!  There is so much data in the industry today that what should you really be looking at in order to make sound decisions about your dealership? The truth is that there is no single source but there are some metrics that still hold true as a valid way to measure performance.   Tune in to this session where I have a well-rounded data conversation with m...

Welcome back to another episode!   During this session, I talk to Sean Welsh from Car Biz Done Better about what is truly important, marketing or people & process.  There is no question that both are an integral part of your dealership operation but as a whole, we are putting so much focus on the marketing side that we forget that at the core this is a business of people fo...

Welcome back to another episode! Jeff Cowan is back for a continuation of our conversation in Season 3. We cover retention, marketing, and the customer of today! We also look back at 2019 and what an amazing year it was for Fixed Ops. Be ready to take down some notes as Jeff shares two very powerful word tracks and strategies that you can implement in your dealership today to guide you in retentio...

Welcome back to another episode! In this session, I talk with Jeff Bounds, head of Cardone Automotive Resource (C.A.R) about the impact of training within the automotive industry and why we need to rethink how we go about it in the landscape of today.  I have consulted with many dealers and the one constant is turnover. Almost every dealership I have collaborated with suffers from insanely hi...

Welcome back to another episode!  In this session, John talks about the importance of having your website ready to answer any question visitors might have in order to capture the most engagement! Your website should be the best sales-person in the dealer and measuring performance ensures you are set up for success.  Also, when it comes to video how are you using its power to connect with...

Welcome back to another episode!  During this session we spent some time with the Man in Orange;  Jason Harris, talking about ways that we can take back control of our inventory and make sure that we are setting our dealerships and their respective departments up for success in 2020!   This session was a lot of fun and extremely insightful, make sure to tune-in for a great conv...

Welcome back to another episode! In this session, I talk to the man himself #therealbradlea about the car business, from his early beginnings to his leadership role, and of course, how to effectively train the automotive sales professionals of today. Also, Brad drops a challenge for all the decision-makers out there who want to put him to the test: now that you know, the question is, do you care?...

Welcome back to another episode!  Are you aware of the power of the female consumer? In this session with talk with Katie Mares about this very topic.  In a world where the "Experience" seems to be something, everybody is focused on, tailoring your dealership to appeal to both female costumers and employees alike can help you create a differentiator by understanding the female perspectiv...

Welcome back to another episode! Are you proactively looking at the industry and preparing for the future? In this session, I have a thought-provoking conversation with Max Zanan about the future of the industry and how companies like CARVANA are taking advantage of some of the gaps in the space. In order to prepare for the future, we have look at all angles and make sure that we are proactive in...

Welcome back to another episode! Are you setting effective goals and most importantly are you reaching them? Tune in to this session with Joseph Rosales, a repeat guest on the show, for an in-depth conversation on how to effectively make the difference between goal-setting and goal-attaining! Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can be...

Welcome back to another episode!  In this special session, we speak with Damon Egan, a veteran of the industry that has held many roles in the dealership world. Now, as the Fixed Operation Director for one of the largest stores in Canada, we get direct insights into how change has become a critical component to his success and how he is using the power of digital to elevate his department!&nb...