DEALER TALK

Welcome Back! This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store. Time Highlights: 04:00 Google Analytics for Dealerships 11:00 The importance of analytics 16:00 Pinpointing your marketing 19:00 The main issue with mult...

Welcome Back! This week I interview Christine Mitchell A.K.A. The Car Lady! We talk about all things Fixed Ops in a Pandemic landscape. We are tackling questions like how has the pandemic impacted the service side of the business? Is there a long-term impact that dealers need to consider? What about the ownership journey? And many more. Tune in to this episode in its entirety for some take-aways t...

Welcome Back!  This week I sit down with Tim Wilson, Founder of Digital Footprint to talk about data and marketing and how this is rapidly changing for auto dealers. I am very excited to share this episode and my sincere hope is that as many decision-makers as possible can get exposure to insights in this interview so that they can start adjusting internally accordingly.  Time highlights...

Welcome Back!  I recently did an interview on the @carguycoffeepodcast and it was so much fun that I wanted to share that vibe here with you all!  If you have not done so, follow my homies and show them some love.  https://carguycoffee.com/  https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687 https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3c...

Do you ever experience FOMO? That is, the fear of missing out on something? In this episode we explore the idea of FOMO with Automotive Marketing Pros Mike Columbus, Jonathan Dawson, Ryan Gerardi, Cameron Moore, and myself in a discussion about the new audio drop-in app Clubhouse. Clubhouse is an audio-based social media app. The company describes itself as “a new type of social product based on v...

Welcome Back! This week, I sit down with Ross and Ben from Holt Recruitment across the pond to talk about hiring during the pandemic and some of the ways dealers need to evolve to accommodate in the new landscape. There has been a lot of talk about the impact on the sales side; this episode is all about what to do internally to make sure we are doing what we can to impact our teams! Time highlight...

Check out this special episode! 

Welcome Back!    This week I sit down with Tyler Champagne from heated seats to talk business! Such a great perspective of the auto retail space and how to provide value to our dealer community.   Time highlights:   14:00 Tyler's approach to content creation   18:00 Local social media posting strategy   20:00 Focus on your local market   23:00 Delivery social med...

Welcome Back!     In this week's episode, I interview my good friend Ryan Gerardi from the AutoConverse Podcast, where we talk about several topics, including some solutions we have used in the past that might be beneficial in your store!     Time Highlights:    15:00 Blogging for SEO    23:00 Permission Marketing    32:00 Using Events in...

Welcome Back!   Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!   Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.    Tim...

Welcome back!    How critical is merchandising in the digital world we live in?  I got to tell you now more than ever we can't afford to MISS in this department.    During this interview, I had the pleasure of speaking with one of the most innovative people in the industry, Phill Penton, the CEO of Xcite automotive has really taking things to next level and you need to lis...

Welcome back!    We have #yourhondameg on the program and we cover several interesting topics including career development, social media selling, covid, and being a woman in the industry.   I enjoyed this conversation very much and I appreciated Megahnas's perspective on the industry and where we are headed.    Time Highlights:    4:00 Starting out in the sales r...

Welcome Back!  I have Jeff Bounds on the program talking to us about his new venture after departing from Cardone Automotive Resource (C.A.R) and what a great session we have.  If you are truly looking for ways to level up you need to check this session out for some straight-up #wisdom  Time Highlights:  5:00 The power of a mentor  15:00 Are you a master of your craft?&nbs...

Welcome Back!  In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google , and man what an insight-packed session we had.    If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode. Link to the dealer gu...

Welcome Back!    Great session this week with Scott Wain on the development side of the business. Such an amazing industry and yet the stigma and turnover still remain.    If you are looking for some ideas on what you can do at your store to connect with your staff and get the most out of them this a great place to start! Time Highlights:   6:00 We expect greatness but we...

Welcome Back!    If you are in sales, especially in the car business social media is the surest way to connect with more potential buyers.    The main object salespeople face is obscurity! and the quickest way to make yourself known is to create content that talks about how you solve a problem and fulfill a need.    In this week's session, I have the pleasure of inter...

Welcome Back!    How valuable is your GMB? In today's landscape you Google My Business is making the difference between consumers find your dealership as well as getting information that aids in the decision o visiting your dealership or not.     Check out the latest session of the podcast where Eric Miltsch, Co-Founder and Director of Marketing at dealer team works where...

Welcome Back!  In this session, I speak with Tom Gregg, founder, and president of Vehicle Acquisition Network (V.A.N) regarding the current inventory acquisition dilemma as well as overall best practices that you can use in your day-to-day set up.  Time Highlights:  2:47 C urrent inventory landscape  11:54 How to prepare for the future  21:15 Best practices  26:00 The...

Welcome Back!  I am so excited about this session. I sit down with Steve Rabinovici, chairman of the business funding group to talk about the SBA and in particular how you can leverage this information.    Right now there is a lot of opportunity for those who are looking at the market the right way.  Make sure to tune-in and learn if this can be what you have been waiting for t...

Welcome Back!    This week I interview Andrew Lemoine in an unscripted conversation that takes a very interesting turn. Andrew brings some very insightful perspectives on sales, the industry, digital retailing, and many more.    Tune-in for a great conversation on many fronts of the automotive industry!    Time Highlights:   5:30 Leaving the industry to make a di...

Welcome Back!    In this session, I have the opportunity to talk with Glenn Lundy, founder of the #riseandgrind movement.    We talk about the current landscape, motivation, how to leverage social media to gain more wins, and other topics very relevant to the auto industry! Make sure to check this episode in its entirety for some value-packed wisdom bombs that you can implement...

WE ARE BACK! The first episode of SEASON 5, and we have a new and improved studio! I am kicking things off with Steve Zabawa, co-owner of Rimrock Auto Group, and also one of the founders of https://webbuy.com/, which in my opinion, is one of the more complete digital retail tools in the market. I love that car guys for the auto industry created this tool, and it is one, if not the most, complete D...

Welcome back!  In this special session, we talk to the writers and producers of the movie SUCKER$  If you have watched this movie in training sessions or even just to get some laughs you want to tune in to this interview to learn some of the behind the scenes and more!  BIOS: Roger Nygard is probably most notorious for his documentary TREKKIES. Nygard's prior documentaries also incl...

Mastering Phone Skills Webinar: https://www.10xphonesales.com/phone-skills-communication-masterclass1594218995259    How we help dealers: https://www.youtube.com/watch?v=jH-Ebzy1ADU   During this session, I speak with Jeff Bounds on mastering phone skills and communication to dominate car sales in the "new normal."    Also, Jeff was gracious enough to unveil a massive...

Welcome to this special episode of the Podcast!  During this session, I talk with Bob Lanham, the head of the automotive retail division for Facebook, and what a valued packed session.  Tune in to the entire episode to hear some best practices, strategies, and better ways to utilize the platform to ultimately connect with more buyers!  Also, check out my personal strategy for cold a...