Day 2

Today's guest, Justin Chen, along with his co-founder, John Li, and the crack team at PickFu, is on a mission to democratize consumer research so that anyone and everyone can make better, data-driven decisions. PickFu provides consumer research services to a wide range of customers, from NY Times bestselling self-published authors to the largest video game companies to the full range of CPG and Am...

In the good old days, sellers could launch a brand and start selling products on Amazon successfully. It was possible to launch on Amazon with minimal SEO, decent listing optimization, and maybe a little bit of advertisement and get lots of traffic to your product. You could then get those initial product reviews and feedback, go back to iterate your product, and sell even more. Right now…not so m...

The California Attorney General's office filed a civil antitrust and anti-competition lawsuit against Amazon while they were having their Accelerate Seller conference in Seattle. The lawsuit alleges that Amazon artificially keeps prices high on the internet by stifling competition in violation of California's Unfair Competition Law and Cartwright Act. This is a significant lawsuit with huge implic...

Shannon and I just returned from Amazon Accelerate, a 2-day conference in Seattle. We discuss the highlights of the conference, as well as some of the new features and rollouts Amazon is providing for sellers and brands. Among the major new announced features are Tailored Audiences which will help sellers increase their email marketing reach and build brand loyalty. This will help sellers grow sal...

What do the George Foreman Grill, GoPro Camera, and OxiClean have in common? I bet you said they are all billion-dollar brands, and you are right. But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today. He is a video marketing legend that has helped build many iconic brands that you know, like the Juiceman Juicer, Sonicare Toothbrush, Geor...

Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story. Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust your listing and product enough to add your item to the cart…you’re not going to win in this game. There are a lot of places to disp...

Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon. It's a mess. Sellers I've never heard of are undercutting my price and trashing my Brand and listings. I Give up!' We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world. To...

Amazon Listing Optimization is the new retail window display. In the old days, shoppers would be drawn into a retail store by an amazing window display. A shopper's eyes would be caught by compelling scenes and products and walk into the store to make a purchase. Today's retail streets aren't paved with concrete. They are paved with ones and zeros, and retail main street is the Amazon search resul...

More than 65% of people searching to buy a product online start at Amazon.com. This is a mind-blowing statistic that sums up the power of Amazon SEO. If you are not optimizing your product listing, you are losing big time. Even for those product searches done on Google.com, it is the organic links from Amazon that show on the first page. You MUST do Amazon SEO for your product to be seen. In this...

Amazon is out shopping again! Just recently, they announced the acquisition of iRobot Corp, maker of Roomba vacuum cleaner, for $1.65 Billion and OneMedical for $3.49 Billion. These are 2 very big acquisitions within the space of about a week, with huge implications for consumers and sellers. In this episode, I am joined by Shannon Roddy as we take a 40,000-foot view of what this means to sellers...

Your sales are growing, and life is good until one day, you wake up to a huge drop in sales. A search for your product with keywords you rank well for shows that your product is nowhere on the search results page. Your listings have just been search suppressed… In the last episode, we spent a lot of time breaking down that nefarious tactic called BuyBox suppression on Amazon that greatly affects p...

We live in a world of unintended consequences; somebody intends to do one thing, and the opposite happens. This is definitely the case with Amazon. On one hand, they say their goal is to offer the lowest prices online. Yet, they are responsible for causing prices to increase not just on their platform but on the entire internet. You might be wondering how this happens…. Picture this, Amazon has mo...

You’ve done everything right according to Amazon’s Terms of Service, then you wake to see your sales are down, your listings deactivated, or even worse, your account has been suspended. You don’t have the slightest idea what happened… Welcome to the Amazon Jungle, where sellers ATTACK! In this episode, I am joined by my good friend, Chris McCabe. Chris is a former Amazon Performance and Compliance...

If you are going to survive and thrive on the Amazon platform today, you MUST build a great brand. There’s no question about it. A great brand allows you to differentiate your products, build trust and justify higher prices. It’s a protective moat that allows you to add value to your customers and build loyalty.  But building a brand is more than just having a logo, a color scheme, and a trademark...

Amazon Brand Registry is a critical element of your brand's success on Amazon. Once obtained, it offers tons of great benefits to brand owners, not only to grow their brand and sell more but also to protect and defend it from people out to benefit from your sweat. Even so, most brand owners are not fully leveraging the brand registry and don't understand how to get it, what it does, and, more impo...

Amazon recently announced that it was opening its prime shopping experience to third-party online stores. They are introducing the ‘Buy with prime’ option to sellers outside Amazon. This is big news as it will allow sellers to take advantage of Amazon’s FBA, free shipping, and returns checkout with Amazon Pay, among many other benefits that customers enjoy with Prime Membership. There is no doubt...

If you've been following us here on the Day 2 podcast, I'm sure you've got a ton of value and useful insights on how to succeed on Amazon. In the first four episodes, we've covered a lot of ground. We've talked about: - Our Origin story - Myths of selling on Amazon,  - Biggest Amazon seller mistakes and  - How Amazon's algorithm really works. This episode is about how to sell on Amazon the right w...

Selling on the Amazon marketplace is an excellent opportunity that offers customer reach that no other platform can match. With more than 50% market share of ecommerce, it's evident that shoppers are buying from Amazon, and you need to be there.  There are many businesses that have done quite well selling on this platform, but behind every success story, there is a seller who left very frustrated....

Let's be honest… It's easy to make mistakes selling on Amazon if you’re not prepared or experienced.  Sellers often encounter much pain on the platform, which is so different from other sales channels. It’s not surprising that some of them get frustrated and walk away from Amazon. In this episode, Shannon and I will cover the biggest Amazon mistakes we see repeatedly. Fortunately, the majority of...

In this episode, Jason sits with his colleague Shannon Roddy to go over various myths sellers and brands have about Amazon. Amazon is a beast. People compare Amazon with The Lord of the Rings, saying it can put that ring of power on, and suddenly, sellers' opinions are less important to them.  Or with a vampire who will literally suck the blood out of you.  At the same time, Amazon owns more than...

Welcome to the Day 2 podcast. Jason Boyce and the Avenue7Media team are bringing you all the information you need to launch, grow, and protect your brand on Amazon.  Did you know that 89% of consumers prefer to buy on Amazon vs. other eCommerce websites? This statistic sums up what our podcast will be all about. Amazon is where the customers are, and if you play the game right…you can thrive. And...

Jason Boyce and the Avenue7Media team are bringing you all the information you need to launch, grow, and protect your brand on Amazon.  To learn more, visit them at http://day2podcast.com