Day 2

Amazon offers a plethora of ways for customers to save money while shopping. However, understanding which discount option to choose and which will yield the best results can be daunting for sellers. While offering coupons, promotions, and deals can boost visibility, click-through rates, and conversion rates, it's crucial to integrate them into a holistic strategy. A comprehensive approach includes...

On May 4th, Shopify made headlines with its announcement to sell its logistics business to Flexport. This deal involves Shopify receiving 13% equity in Flexport, bringing its ownership to the high teens. Flexport, led by Dave Clark, a former logistics leader and head of worldwide operations at Amazon, has a strong background in building logistics and final-mile businesses during his 20-year tenure...

Today we have a special guest, Rohit Kulkarni, Managing Director and Senior Research Analyst covering Internet and Capital Markets at ROTH MKM Ventures. With almost 25 years of experience in the field, Rohit brings valuable insights into the world of technology products and investment banking. Rohit and I dive deep into Amazon's recent earnings call in this episode and discuss the key takeaways. A...

As Amazon continues to evolve, it's essential for sellers to stay on top of changes in the marketplace that could affect their businesses. One recent development that's causing concern among many Amazon sellers is the restructuring of the Fulfillment by Amazon (FBA) program. Andy Jassy, the CEO of Amazon, recently released his second Annual Shareholders Letter in which he talked about the company'...

In Amazon's fast-paced and highly competitive landscape, brands need to take advantage of every tool and opportunity available to them to succeed. One such opportunity is Amazon Storefronts, which allows brands to create their own branded web store within the Amazon platform. However, many brands fail to leverage the benefits and best practices of Amazon Storefronts and often create a Storefront w...

Amazon is a highly competitive marketplace, and many businesses rely on Amazon agencies or consultants to navigate the complexities of the platform to grow and scale their business. However, not all agencies and consultants are created equal. Some may make unrealistic promises or use manipulative tactics to secure your business, while others may lack the necessary expertise or experience to delive...

Our guest today joined us last year for our “When Sellers Attack” episode. This time we revisit a story we briefly mentioned on that episode that everyone in the Amazon space is talking about this week. In September 2020, Spencer Soper of Bloomberg reported that several employees in India were indicted along with 6 Amazon consultants by the DOJ for a bribery scheme worth $100mm dollars to those in...

In this episode, Shannon and I provide an in-depth recap of The Prosper Show 2023, one of the leading eCommerce conferences in the United States, and the Roth Capital Conference, both of which we attended. THE Roth Conference is held annually at Dana Point, where big and small companies looking to pitch and deep-pocketed investors meet.  In this year's conference, I was invited for a panel discuss...

The US Supreme Court is about to deliver an opinion that could undo the law many believe made the internet possible. This opinion might drastically affect Internet giants such as Amazon, Google, and Facebook. But smaller businesses, such as Amazon sellers, might also be impacted. The case, Gonzalez v. Google, questions the protections offered to Big Tech companies by Section 230 of the Communicati...

To FBA or FBM, that is the question... If you're a seller on Amazon, you're probably familiar with these two terms - FBA and FBM. But which one is right for you? As we hum along in 2023, it's essential to understand the different Amazon fulfillment strategies to make the right choice for your business. So, what exactly are FBA and FBM? In short, FBA (Fulfillment by Amazon) means that Amazon takes...

There's never a dull moment when it comes to Amazon and Amazon sellers. This time, it's all about the Federal Trade Commission. For the very first time in their history, they are cracking down on Amazon review hacking. The FTC has taken action against a supplement marketer known as The Bountiful Company for abusing Amazon's features to deceive customers. They have fined them a whopping $600,000. T...

The honeymoon is over for Amazon sellers. The ecommerce boom of the past few years is now over. It doesn't matter if you are big or small; you must be focused on driving more cash to the bottom line. Profitability is what everybody is talking about today, not more sales. In this episode, I am joined by Tyler Jefcoat, the Founder & CEO of SellerAccountant. He also leads the Sellers Roundtable, an e...

Return rates on Amazon are getting crazy, and so are the negative reviews.  Many Amazon sellers have been frustrated by this whole experience around returns and the ridiculously awful fees involved because Amazon FBA sucks at processing returns. But one seller did the unthinkable… They developed a solution to this problem, approached Amazon, and convinced them that they should allow sellers to com...

In 2020, Thrasio raised hundreds of millions of dollars and eyebrows, then the floodgates opened. By 2021, billions of dollars had been raised for as many as 100 Amazon aggregators. Everyone was doing it. By 2022, the Covid bump slammed shut the floodgates, and the aggregator's magic was gone - all thanks to supply chain and inventory management issues which are absolutely critical to an Amazon bu...

For many years big brands and manufacturers have taken a passive approach to Amazon, allowing resellers to sell their products on the platform provided they abide by MAP. But the reality is that Amazon is unlike any other sales channel. Failing to control and defend your brand can have devastating consequences well beyond the platform. To highlight this point, many sellers will start their product...

Let's face it folks, 2022 was nuts. We started the year with COVID supply chain issues that carried over from the previous year. Russia invaded Ukraine, which led to a disruption of global trade.  We had midterms here in the US that didn't go exactly as predicted, inflation took off, and we ended the year in a constant threat of a looming recession. But even with all this, we made it to 2023. In t...

To create a product listing on Amazon, you must have a unique product identifier known as a GTIN (Global Trade Item Number). GTINs make your products easy to find, buy, trace, and fulfill by providing a standardized digital language to communicate seamlessly across the supply chain.  Think of them like fingerprints for your products that gives retailers, marketplaces, and consumers confidence that...

There are two ways you can sell on Amazon. You can sell through Seller Central (3P) or to Amazon via Vendor Central (1P). For many third-party sellers, 1P is somewhere they never want to go, but it's an absolute necessity for some brands. Today's episode is all about 1P. I interview Martin Heubel about the pros and cons and the common issues brands face when using Amazon Vendor Central. Martin is...

You've probably seen the unbelievable scenes coming out of China. Protestors have taken to the streets across all major cities after growing frustrations over the government's Zero-Covid policy. The protests risk causing supply chain issues for Amazon sellers who source from China. Steven Simonson is joining us today to help us understand what is happening, how it might impact Amazon sellers, and...

There was a time when resellers ruled the Amazon Marketplace, but today's Amazon is about brands. Without Brand Registry, you cannot defend your brand or reach your full Amazon potential. In this episode, Jason and Shannon interview Scott Harders of Fisher Broyles about Trademarks, Amazon Brand Registry, and Amazon's IP Accelerator program that allows brand owners to get trademarks faster (as well...

It's every seller's worst nightmare – your Q4 sales are just starting to rocket when Amazon takes action against one of your products. Customers can no longer find or purchase your product, costing you thousands of dollars in sales a day. The root causes can run the gamut from product quality, catalog issues, performance issues, and many more…. Today I'll be talking with Malia Kim, the Director of...

In today’s episode, James Kelly and I run through all the latest stories from Amazon and talk about how they can influence sellers on the platform. James began selling on Amazon years ago and has since had multiple successful exits and morphed into an incredibly successful brand builder. In today’s episode, we shed light on some stories, such as accepting Venmo as a payment option, Bezos’ role in...

In today’s episode, Jason is joined by Shannon Roddy, as they go through all the latest headlines and updates about Amazon. Amazon is like a celebrity, so they always end up in the headlines, but as you can find out in today’s episode, sometimes it’s for the wrong reasons. In today’s episode, you’re gonna hear about the new seller forum, the truth about Amazon’s third quarter earnings, whether Fac...

70% of our prospective clients here at Avenue 7 Media always ask us two questions: How can we get them more sales and get them more product reviews? Amazon reviews have become so important in driving sales that some sellers are desperate to get them through any means. This has led to the big challenge of fake reviews. It's not uncommon to see a brand with 900 reviews after selling just 100 orders...

The proposed Senate legislation, The American Innovation And Online Choice Act, popularly known as S.2992, has elicited mixed reactions from the big tech companies themselves, legislators, sellers, and consumers alike. Amazon has particularly been very vocal in its opposition to this bill to the extent of running ads claiming that this proposed legislation will kill Prime as we know it. Their CEO,...