Day 2

Moms. You might picture them chasing after toddlers or packing lunches, and yes, part of their reality involves those things. But here's a fact that may surprise you: they're the largest economic force driving consumer markets. Picture them less as stressed-out parents and more as confident shoppers with credit cards in hand. They're not just buying diapers and snacks; they're the real decision-ma...

Amazon's FBA program offers sellers immense convenience, but staying on top of evolving fee structures is crucial for maintaining profitability. 2024 brings some significant FBA fee changes, and in this episode, I am joined by Avenue7Media's experts, Malia Kim and David Wilhelm, to break them down and offer strategies to help you adapt and stay profitable. We dissect the adjustments in FBA Inbound...

Unless you have been living under a rock, you must have heard about the Amazon aggregators/acquirers' recent struggles and the bust of their business model. In fact, Thrasio, the biggest aggregator, recently filed for Chapter 11 bankruptcy protection. But even though the aggregators bit off more than they could chew and bought businesses at sky-high valuations, the market for product companies is...

Did you know that the seeds of artificial intelligence were sown as far back as 1937, thanks to Alan Turing's groundbreaking work? Today, we are joined by Dr. Richard Routh, a distinguished expert in the field with a Ph. D. in artificial intelligence, for a discussion on the fascinating history of artificial intelligence and its profound impact on businesses. Dr. Routh brings a wealth of experienc...

Have you ever wondered how giants like Amazon continue to grow in the face of economic uncertainty? The answer lies not just in resilience but in strategic innovation and foresight. The latest Amazon Q4 earnings call revealed more than just numbers; it disclosed Amazon's roadmap for 2024 with confidence and ambition. I am joined by two special guests: Annie Palmer, a technology reporter for CNBC s...

The eCommerce space has undergone significant changes in recent years, presenting both business challenges and opportunities. Financial Models haven't changed, but the mood around which financial metrics matter most certainly has. Tyler Jefcoat, CEO of Seller Accountant and a seasoned entrepreneur, joins me to unpack what's changed for 2024. He remains optimistic about the future of eCommerce, hig...

Ever wondered what it takes to make a brand like OLLY shine on Amazon and other marketplaces?  Buckle up because today we have the lady who makes the magic happen, the Amazon Manager at OLLY supplements, Summer Jubelirer. From CommerceHub to Hydralyte, Summer's been a seasoned veteran in the eCommerce game long before joining OLLY. Now, she tackles the ever-evolving Amazon landscape with a smile a...

2023 is coming to a close, and what a year it's been for Amazon sellers! From Andy Jassy's cost-cutting measures to the rise of TikTok Shop, there's been no shortage of change and disruption. In this episode, Shannon and I discuss our January predictions of what would happen in 2023 and take scores based on what we got right and wrong. You know, when I look back at this year, our crystal balls wer...

Today, we've got a heavyweight in the eCommerce industry - the legend himself, Kevin King. Kevin's journey in the world of direct marketing and eCommerce dates all the way back to 1989.  Yeah, you heard that right! He's been an integral part of the game since before it became the powerhouse it is today. One of the pioneers in the Amazon marketplace, Kevin's got a wealth of experience and a knack f...

In a previous episode, we advocated for a shift from a two-day Prime day to a more extended two-week campaign as an investment in your listing. Two and a half weeks post-event, we measured the Best Seller Rank (BSR) for clients who followed our extended campaign strategy. The results were staggering. Those who participated in the two-week campaign witnessed a remarkable 240% improvement in BSR com...

The global landscape is rapidly changing, and businesses must adapt to survive and thrive. Supply chain diversification, manufacturing alternatives, and careful consideration of geopolitical risks are essential in navigating this uncertain terrain. China, the world's factory, is faced with a myriad of problems ranging from economic instability, debt, political tensions, crumbling infrastructure, a...

In this episode, I am joined by Scott Ohsman, a seasoned veteran of Amazon Vendor Central and an expert in the world of eCommerce. He is also the VP of Digital Commerce at Quickfire, LLC, Speaker, Brand Strategist, and co-host of the "Always Off Brand" podcast. Scott Ohsman's journey in the retail industry began long before eCommerce took center stage. He has seen the industry undergo significant...

Amazon Accelerate 2023 recently concluded, and it was nothing short of spectacular. The annual conference brought together Amazon sellers, experts, and enthusiasts to discuss the latest updates, innovations, and opportunities in Amazon's eCommerce world. The Avenue7Media team had a front-row seat at the event, and today, we're breaking down all the exciting news and insights from the conference. I...

Major eCommerce players Amazon and Shopify have recently struck a significant deal that's shaking up the industry. This partnership involves the introduction of the "Buy with Prime" feature, among other exciting developments. Buy with Prime is a feature that has the potential to revolutionize the way shoppers on Shopify access Amazon Prime benefits. BwP is a game-changer for sellers because it's t...

In this episode, Jason Boyce chats with Scott Reid, President & CEO at Dormeo North America. Scott's career has been marked by his success in building $100 million brands both in the good ol' USA and all the way over in Japan using the power of Direct TV.  He is a master of Media Efficiency Ratios (MER), which Amazon sellers may recognize as TACoS. Scott and his company's marketing strategy for su...

Within the Amazon marketplace, the difference between prosperity and obscurity often boils down to a single skill: Amazon listing optimization. This is one of the key elements that separates triumphant brands from struggling ones. In this episode, Shannon Roddy is joined by Liz LaVallee, Director of Client Operations at Avenue7Media, to dive deep into the very effective strategies employed by 7 an...

Amazon isn't just another sales channel; it's a diverse and intensely competitive eCommerce ecosystem. A small percentage of sellers dominate the market and account for the majority of sales. The journey from an early-stage brand owner to a top Amazon seller requires more than just strategies and tactics. Mindset is often the differentiating factor that propels certain sellers to the top of the Am...

Amazon's Q2 earnings call marked a significant shift in the company's trajectory under the leadership of CEO Andy Jassy. The earnings call not only showcased a remarkable turnaround in financial performance but also shed light on Amazon's shift toward regionalized fulfillment networks and a strategic focus on AI-driven initiatives to shape the future of AWS. In a noticeable departure from recent e...

Prime Day, Amazon's highly anticipated annual sales event, evokes mixed feelings among sellers and brands. Some are skeptical about its profitability due to heavy discounts, while others see it as an opportunity to boost search rankings and Best Seller Rank (BSR). In this episode, I am joined by my friend Liz LaVallee. Liz grew an enormous digital business over 16 years for Vermont Teddy Bear and...

As an Amazon seller, the ultimate goal is to have your products rank at the top of organic search results, attracting more potential customers and boosting profitable revenue. In the fiercely competitive world of Amazon, mastering advanced SEO strategies can make all the difference between a product that languishes in obscurity and one that soars to the top of search results. One key aspect of the...

In our visually-driven society, a picture speaks volumes, and this is especially true in the world of online shopping. On Amazon, product images are not just eye-catching visuals; they are critical drivers of click-through rates, sales, and overall customer satisfaction. With millions of products available, customers often rely on these visuals as their first point of contact with a product. A com...

The world is brimming with creative individuals who constantly generate brilliant ideas for new and innovative products.  Transformative innovation that offers unique solutions and aligns with cultural values holds tremendous potential for success. Launching these innovative products requires careful planning, market research, and an understanding of customer needs.  Meanwhile, Amazon continues to...

In the vast digital landscape, where online marketplaces have revolutionized how we buy and sell goods and services, questions arise about the potential for these platforms to become monopolies. Giants such as Amazon reign supreme, but even the others are all looking for dominance.   In this episode, Shirish Nadkarni, a seasoned entrepreneur and author of the book " Winner Takes All: Case Studies...

Amazon, the ecommerce powerhouse, is renowned for its frequent launches and experiments, often unveiling new features in April and October. It is continuously innovating and ceaselessly exploring new avenues and refining its offerings to defend its huge ecommerce market share and even grow it. Glimpses of Amazon's latest tests and innovations have started to emerge, offering a tantalizing preview...

In today's episode, I am joined by Malia Kim, Director of Presence at Avenue7Media, and James Ford-Bey, Head of Catalog at Avenue7Media, to discuss the complexities of variations, multipacks, and bundles on Amazon. While these tactics can be beneficial for sellers, it's crucial to understand what is allowed, what is not allowed, and how to avoid potential problems with Amazon and fines from the Fe...