Dan Kennedy's Magnetic Marketing Podcast

Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it's a study worth investing in. Is it really all that beneficial? Business and marketing expert Chris Cardell insists that if you want to be at the top of your industry, you can't afford not to develop the mental tools needed for a bulletproof belief in yourself and what you can accomplish. Dan Kennedy...

What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren't so straightforward. Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great bene...

It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling , insists that, in actuality, selling cannot begin until buyers first say "no". Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening...

Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves. In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as...

Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service. In part one of this two-part episode,...

When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all. Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectiv...

In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to l...

Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why? In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increas...

Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well. Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you'r...

Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to...

Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking...

How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a...

All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever im...

Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers w...

Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable...

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing a...

If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance. Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp. MagneticMarketing.com NoBSLette...

Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts...

The average human attention span used to be 20 minutes - today it's nine seconds . Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many,...

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as...

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take...

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speakin...

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences...

In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest? In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers b...

In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that. In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info produ...