Dan Kennedy's Magnetic Marketing Podcast

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs , and how implementin...

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate h...

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically...

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys...

Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power. Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adh...

What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbi...

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie disc...

In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales. In part two of this two part episode, Dan and Bill cover the four remaining...

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen princip...

The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business? Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to d...

Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul . Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business...

The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients? Continuing where part one left off, Dan provides the remaining seven blueprints...

Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are. In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program bl...

The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time . Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively. Dan Kennedy shares s...

Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can. Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first! MagneticMarket...

Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox. In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to tak...

As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek , would argue otherwise. Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Ho...

To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly im...

Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entr...

There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs? Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influenc...

Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy. MagneticMarketing.com NoBSLetter.com

Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message. MagneticMarketing.com NoBSLetter.com

In the exciting conclusion of this 2-part episode, you'll hear Dan talk about: Be a RANCHER in the HERD business Assess the FUTURE BANK number of your herd, not the CURRENT BANK number Start thinking in terms of the herd, because it will liberate you from ever having to worry about money The power of the herd is Income on Demand And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com