Dan Kennedy's Magnetic Marketing Podcast

Do you take the time to build real trust and lasting relationships with your customers or clients? Or does your relationship end with the sale? Matt Zagula, prominent financial advisor and collaborator of Dan Kennedy's, says failing to nurture the relationship before, during and after the sale is one of the biggest mistakes a person can make in business. Interviewed by Dave Dee, Matt shares his fi...

Are there any real "shortcuts" to success? If so, what are they and how do I apply them to my business? Countless entrepreneurs would like to know the answers to these questions, but according to Dan Kennedy, the solutions aren't that simple. Interviewed by Dwight Woods, a longtime student of Dan's most elite programs, Dan clears up common misconceptions surrounding mindset, efficiency, and effect...

Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience. In this extremely informative interview, Dave Dee asks marketing genius and book-writing expert Adam Witty all the right q...

Every entrepreneur dreams of the day their business will experience "the phenomenon", or the period of time in which everything works out perfectly and great wealth and achievement are acquired. Many wait for this phenomenon to happen by chance, but very few know it's completely within their power to create and recreate "the phenomenon" over and over again. In part two of this two-part episode, Da...

At some point in every hard-working entrepreneur's life a certain spectacular phenomenon will occur: Everything seems to work out perfectly. More is accomplished within the business, and greater wealth is acquired. For most, the phenomenon comes and goes without the entrepreneur ever knowing how it happened or how to make it happen again. Dan Kennedy and longtime friend and business colleague Lee...

The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online. In part two of this two-part episode, Corey talks a...

About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so. In part one of this two-part episode, Corey speaks with Dan Kennedy and Bill...

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone? Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those who truly resonate with you. In his interview with...

Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online? In Dan's interview with Joe, he gets the inside scoo...

Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn. Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strategies for balancing his responsibilities while sett...

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by...

If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional? Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co authors for his book, Peak Performers , Steve is abl...

Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing. Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies fo...

It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (marketing expert and longtime business partner of...

Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter. Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily...

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called...

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing , has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and...

How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all. Joined by boutique business model expert Sarah Petty, Dan discusse...

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro...

How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business. Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in...

Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world. Ali discusses with Dave Dee (one of Dan's longtim...

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are,...

As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not. Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk i...

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer. Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use...

Multi-business owner Darin Spindler is no stranger to trying many different strategies to see what will create the greatest increase in lead generation and conversion. Now he's here with Dan Kennedy to share exactly which strategies have worked for him best. Darin shares openly with Dan his experiences testing a variety of methods for generating leads on and offline for both his ecommerce and bric...