Customers & Profits

In this episode Nat talks about what needs to shift in order for your content and marketing efforts to stop attracting freebie seekers. Both internally and strategically within the business.   Discover: *Why your content keeps attracting freebie seekers *What part of you keeps tolerating and accepting it *How to shift your messaging to bring in ideal clients   If you are interested in learning how...

In this episode Nat breaks down how to figure out your core values, what that looks like in practice, and how to build a business and life you actually want to be a part of. There's nothing more painful than pouring time and energy into things that don't align with what you want long-term.⁣ ⁣ ⁣ Discover:⁣ *How to get clear on your values⁣ *How those values show up in different areas of your life⁣...

In this episode Nat talks using discernment when seeing things in a snapshot moment. The results you have in your life right now are a rolling average of the work accumulated prior.  Discover:  * Snapshot in time and using discernment  * Social proof misses context  * Limiting your emotional volatility  If you are interested in learning how to create systems and models for your business, apply for...

In this episode Nat talks about being able to craft as strong message in your marketing is what gets you paid. Strong messaging magnetizes your ideal clients and repels the wrong ones.  Discover:  * Marketing to emotions and creating a message that divides the audience  * Questions you need to answer in your marketing  If you are interested in learning how to create systems and models for your bus...

In this episode Nat talks about what it takes to create content that grows your account and drives massive visibility. If you have aspirations of using social media to grow your business you have to overcome the discomfort of being seen.  Discover:  * The biggest reason people don't grow on social media * Creating STICKY content that gets people to hit follow  * Reviewing metrics on views vs. foll...

In this episode Nat talks about the perspective and energy in which you build your business. If you operate from a place of pessimism and negativity, your life will reflect it. You will never outgrow your current psychology. Discover: * Your attitude reflects your actions * What do people think of when you come to mind? * Your business is a reflection of your psychology Join our FREE Content & Lea...

In this episode Nat talks the difference between business owners that focus on the pursuit of "more" vs. making strategic decisions. Discover: * The pursuit of "more" creates blindspots * Uneducated majority vs. strategic minority * Run your business like it's a business Join our FREE Content & Lead Generation Community here: https://bit.ly/3PxLL64 If you are interested in learning how to create s...

In this episode Nat talks about how content creation and creating a grand slam offer aren't much different. The way you package a video determines the level of engagement you receive from your audience. The better the packaging, the easier it is for the consumer to say YES. Discover: * Commonalities between grand slam offers and content  * Create through the lens of human psychology * Aim bigger w...

In this episode Nat interviews one of the clients in Customers and Profits about their experience in the program. Christina talks about her journey with business and how she went from wanting to get a job to fixing her model. Discover: * Journey from in person to full-time online * Dealing with an ineffective team * Remodeling an offer and pricing * The smallest hinges swing the biggest doors * 70...

In this episode Nat talks about how creating content and driving marketing initiatives for your business is ongoing requirement to build a successful business. Discover: * You are a marketer first * Kill your entitlement around content and marketing * Become a study and put in the hours to study Join our FREE Content & Lead Generation Community here: https://bit.ly/3PxLL64  If you're interested in...

In this episode Nat talks how you need to know and understand your numbers in business. You can't just say you want "more" of something without being able to quantify what that means and what is required to achieve it. Discover: * Knowing your numbers * Stop saying you want "more" * What constraints do these numbers create within the business * Basic tracking  Join our FREE Content & Lead Generati...

In this episode Nat talks how social media is smoke & mirrors and full of fake vulnerability. The level of vulnerability missing on social media is sacred and shouldn't be on these platforms to begin with. Discover: * Social media highlight reel * Smoke and mirrors * Unique vulnerability * Fuck you energy Join our FREE Content & Lead Generation Community here: https://bit.ly/3PxLL64 If you're inte...

In this episode Nat talks about strengthening your ability to think and clarify thoughts in business. Your ability to critically and creatively think will determine the quality of problems you solve. Discover: * The power of THINKING and CLARIFYING thought * The positive and negative impacts * Using writing as a sorting system for ideas Join our FREE Content & Lead Generation Community here: https...

In this episode Nat talks about what is required to create lasting change in our lives and break through a "lull." Momentum is created through commitment and a willingness to go all in on your goals. Lingering problems can be solved when commitment to the outcome is present. Discover: * The invisible cost of indecision  * Why most people get stuck creating change in their lives and business * Noti...

In this episode Nat talks about how our emotional states influence our ability to make decisions and see the constraints in our lives. In order to move things forward in our life and business we need to identify constraints and the best plan to remove them. Discover: * Our emotional states influence our decision making * Removing constraints from your life and business * How to objectively make de...

In this episode Nat talks the 3 R's needed to create content that converts and how to contexualize content to the platform. How you create content for one format is not the same across all mediums. Discover: * Contexualizing content to the platforms * The 3 R's of converting content Join our FREE Content & Lead Generation Community here: https://bit.ly/3PxLL64 If you're interested in learning how...

In this episode Nat talks about how to get back into momentum with content when you have fallen off track. Content creation is often more emotional than it is tactical.  Discover: * Falling out of momentum with content * 3 ways to overcome the mental block Join our FREE Content & Lead Generation Community here: https://bit.ly/3PxLL64 If you're interested in learning how to build a front-end system...

In this episode Nat talks about the purpose of business and reconnecting ourselves to being of true service to our ideal customer. Business is about solving peoples problems and supporting them to achieve the desired outcomes they want, in exchange for money. Discover:  * Reconnecting to being of service * Building a product or service worth investing in * Delight your customers Join our FREE Cont...

In this episode Nat talks about building pipeline equity on social media and the difference between deposits and withdrawals. If you want consistent and predictable lead generation, you need to master the balance of gives vs. asks.  Discover: * Social media is like a bank  * Deposits vs. withdraws * Frameworks are massive withdrawals * Good marketing doesn't require asks  Join our FREE Content & L...

In this episode Nat talks about the 2 paths that most online fitness coaches take in the industry. There's 2 main types of coaching businesses you see in the space and the way decisions are made are fundamentally different. At some point if you want to grow, a shift needs to be made.  Discover: * Coach A & Coach B  * Offers, Pricing, And Does The Math Match * Building A Business That's On Fire * M...

In this episode Nat talks about developing the front end of your business and what is needed to build a successful online fitness coaching business. Offers, profitable pricing, marketing, content, and sales. She dives into every piece of it.  Discover: * Where TVAC started * What is Customers & Profits * Offer Development * Content & Marketing * Sales Processes Join our FREE Content & Lead Generat...

In this episode Nat talks about how to optimize your workflow to create the space to work on projects that move your business forward. She breaks down simple frameworks she uses to get months worth done with ease. Discover: ROI projects vs. transactional tasks Optimizing your morning or evening  Designating days to task batch  Finding a flow that works for you   Join our FREE Content & Lead Genera...

In this episode Nat talks about how to drive more inbound leads through your content and marketing. When you are creating content you need to meet the consumer where they are and speak to the benefits of the solution.  Discover: *People only do things that benefit them * How to generate more inbound leads * Market to the benefits not the deliverables * How to structure a post Join our FREE Content...

In this episode Nat interviews Jason Meland on the struggles of building a business, pivoting a model, and the behind the scenes of low profit. Seasons in business are inevitable and learning how to navigate them is the difference between people who quit vs. evolve into the next iteration. Discover: * Losing 8yrs of building and giving it all away * Pivoting when out of alignment * Finding your pu...

In this episode Nat talks about spending time understanding yourself and your own unique gifts. Creating awareness to your own unique gifts and what you want to create in the world. There is no one size fits all to life, it's individualized to each of us. Discover: *It takes a village to build a vision * You are unique in your own ways * Practice awareness and observe yourself Join our FREE Conten...