Customer Marketing Alliance

Customer Marketing Catch-up

Business EN ↓ 20 episodes

With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing. From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests. Find your headphones and tune in. 🎧

Author

Customer Marketing Alliance

Episodes

How to build a referral program that actually brings in leads with Kirsty Sharman, Referral Factory 29.06.2026 58:02

In this episode, Kirsty talks through the gap between customers who say they'd recommend a product and customers who actually do, why referral programs feel harder to launch than they are, and what separates the programs that generate consistent leads from the ones that never get off the ground. She also makes the case for why customer marketers — not growth teams, not product — are best placed to...

Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up 31.05.2024 28:34

Key talking points: Keeping in the loop with your other departments, especially with product leaders. Make sure to stay in touch with your advocates - if they don't know about the feature, chances are the rest of your customer base don't know about it either. How to cross-sell and upsell to advocates Getting involved in thought leadership Future of customer marketing About the guest: Aunalisa Arel...

Joshua Zerkel | Why multifaceted communities are the future | Customer Marketing Catch-up 31.01.2024 54:27

Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-up 24.01.2024 11:20

Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up 29.11.2023 18:56

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up 22.11.2023 22:51

Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up 23.08.2023 58:57

Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up 26.07.2023 47:38

Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up 21.06.2023 42:00

Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up 31.05.2023 54:50

Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up 26.04.2023 43:31

Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up 12.04.2023 44:25

Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up 22.03.2023 44:37

Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up 25.01.2023 44:33

Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up 28.12.2022 24:12

Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up 30.11.2022 37:29

Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up 26.10.2022 11:56

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up 28.09.2022 33:38

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up 16.08.2022 14:03

Aunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-up 15.08.2022 15:12