Customer Marketing Catch-up

How to build a referral program that actually brings in leads with Kirsty Sharman, Referral Factory 29.06.2026 58:02 ↓

In this episode, Kirsty talks through the gap between customers who say they'd recommend a product and customers who actually do, why referral programs feel harder to launch than they are, and what separates the programs that generate consistent leads from the ones that never get off the ground. She also makes the case for why customer marketers — not growth teams, not product — are best placed to...

Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up 31.05.2024 28:34 ↓

Key talking points: Keeping in the loop with your other departments, especially with product leaders. Make sure to stay in touch with your advocates - if they don't know about the feature, chances are the rest of your customer base don't know about it either. How to cross-sell and upsell to advocates Getting involved in thought leadership Future of customer marketing About the guest: Aunalisa Arel...