Upshot.ai
Customer Engagement 101 by Upshot.ai
Upshot.ai is an omnichannel, customer engagement and gamification platform. With our passion for transforming business with customer engagement and gamification, we take ownership and obsess over every minute detail. This podcast is dedicated to helping business owners, marketers and product managers to understand the art of creating great customer experiences.
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Episodes
Do apps also personalize their pricing? 21.12.2023 1:31
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, discuss whether apps also implement dynamic pricing that is personalized according to user profiles.
All you need to know about the different forms of personalization! 14.12.2023 2:36
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, talks about the different forms that personalization takes and how marketers can make the experience more suited to each user segment. From personalized offers to personalized product recommendations, they cover topics that app and website owners can personalize to improve the user experience.
Does Personalization Equals Customization? 07.12.2023 1:53
In this episode, Engagement Expert Krishna Chaitanya along with Kaustuv Dwivedi talk about what makes personalization different from customization and how it serves the end users better.
Why should you look to personalize? 30.11.2023 1:26
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, analyzes the reason personalization is becoming a necessity for brands today and why they should be looking to invest in it.
What is personalization, and why should you care about it? 23.11.2023 2:06
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, breaks down personalization and its importance for your product's success. They discuss its relevance and the impact it creates for users.
Personalization That Won't Break the Bank 16.11.2023 37:54
In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss the implementation of personalization in digital experiences, emphasizing its significance for app engagement, conversion, and retention. They explore the multi-faceted approach to personalization, from content to UI, and share strategic tips for starting small and scaling effectively without spending a million dollars!
Maximizing Customer Joy: Crafting Festive Loyalty Programs 09.11.2023 4:58
Dive into the festive spirit with Upshot.ai's Podcast as host Architaa and marketing expert Kaustuv Dwivedi discuss the essentials of successful festive loyalty programs. Learn how to engage customers with relevant rewards, simple participation, and effective communication. Get inspired by case studies and discover tips for personalizing your customer loyalty strategies to boost festive sales...
Unlocking Festive Joy: How Gamification Can Transform Your Holiday Marketing Campaigns 02.11.2023 4:24
In this episode of Customer Engagement 101, host Architaa Pandey sits down with seasoned marketer Kaustuv Dwivedi to delve into the exciting world of gamification in festive marketing. They shed light on how brands can leverage gamified campaigns to stand out in the bustling holiday season. From point systems and leaderboards to thematic challenges, explore the different ways in which gamification...
Mastering the Art of Omnichannel Marketing and Communication 26.10.2023 10:37
In this episode of Customer Engagement 101, host Architaa Pandey sits down with seasoned marketer Kaustuv Dwivedi to explore Omnichannel Marketing. Tune in as they delve into the role of Omnichannel marketing in creating seamless customer experiences, boosting retention rates, and enhancing data collection. Don't miss out on these invaluable insights that could streamline your approach to cust...
What is Time to First Value? Is it important? 19.10.2023 3:34
Aditya and Krishna discuss the crucial metric called 'Time to First Value.' They talk about how this metric helps businesses realize if the customers onboarded are actually generating value for the company.
How soon should you recover the money spent on customer acquisition? 12.10.2023 7:01
Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, the Engagement Expert at Upshot.ai, talk about the timeline that companies should consider while focusing on the ROI of customer acquisition. How soon should the user makes their first purchase? What factors to consider while deciding on this timeline? Watch the video to understand how to create "aha"...
What exactly is retention? 06.10.2023 5:04
Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, talks about what retention means and how the definition changes according to different industries. He also ties retention with the acquisition cost and elaborates on the LTV: CAC ratio and its significance in defining retention.
Making Enterprise Gamification Work with Nithya Radhakrishnan and Krishna Chaitanya 28.09.2023 51:05
From marketing to sales and employee training, gamification can help drive your company forward and make your workplace highly interactive. But how to make enterprise gamification work? In this webinar, Nithya Radhakrishnan, Creative Director of Toss the Coin, and Krishna Chaitanya, Gamification Consultant, discuss how to get started with enterprise gamification and how to make it work. They also...
All about Retention: What Next, after Acquisition? 21.09.2023 51:36
As you aim to bring your business to new heights, it's crucial not only to acquire new customers but also to retain them effectively. But how does retention work? In this webinar, Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, Customer Success Head at Upshot.ai, discuss what are the steps a brand should focus on after acquiring a customer in order to ret...
Upshot.ai - The right fit for your Gamification needs! 14.09.2023 0:39
In this episode, Krishna Chaitanya, along with Kaustuv Dwivedi, talks about how Upshot.ai is the best fit and the one-stop solution for all the gamification needs of your app. Watch the episode to know more!
How is Upshot.ai the best fit for all your Gamification needs? 07.09.2023 3:38
In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss how Upshot.ai's genesis helps it decipher every brand's gamification needs! Discover how its unique capabilities can elevate your gamification strategies. Unlock success with the platform that's redefining engagement for brands worldwide!
Gamification: What metrics to track? 31.08.2023 1:13
What metrics to track to check if your gamification strategy actually works? In this podcast, Krishna Chaitanya and Kaustuv Dwivedi discuss what it is that organizations must keep an eye on to determine the effectiveness of their gamification strategy.
How to convince your stakeholders to start with Gamification? 24.08.2023 7:39
Krishna Chaitanya, the Gamification Expert at Upshot.ai , talks you through how to convince your stakeholders and upper mangagement to start with Gamification and give it a try to remove the engagement gaps.
How to figure out the best Gamification strategy for your company? 17.08.2023 6:28
Gamification Expert, Krishna Chaitanya, discuss how to figure out the best Gamification strategy for your business and to walk the line between in-your-face and subtle gamification. He also talks about different companies that use excessive or in-your-face gamification and subtle gamification.
Overt Gamification vs. Subtle Gamification 10.08.2023 2:03
In this episode, Gamification Expert, Krishna Chaitanya, discusses the difference between overt and subtle Gamification and how industries and businesses choose whether to go with overt or subtle gamification.
Why is a tailor-made Gamification strategy important? 03.08.2023 4:13
In this episode, Gamification Expert, Krishna Chaitanya, talks about why tailor-made Gamification is more effective. He also outlines some tips for beginners, with examples to start small with Gamification and how to build from it.
Should you Build or Buy Gamification? 27.07.2023 1:43
In this episode, Gamification Expert Krishna Chaitanya discusses the tech and expertise needed for effective gamification. He also talks about the build vs. buy dilemma and Upshot.ai 's role in enhancing plug-and-play gamification for businesses.
How to identify the problem areas to be solved using Gamification? 20.07.2023 0:34
Adoption! Adoption is the biggest problem that can be solved using Gamification. Listen to the full podcast to understand how to kickstart your Gamification journey.
Why choose Gamification when there are other strategies that also boost engagement? 13.07.2023 1:56
In this episode, Gamification Expert, Krishna Chaitanya, discusses why Gamification is the best strategy to boost user engagement and how human motivation plays a part in it.
Resources to learn all about Gamification 06.07.2023 1:57
In his discussion with Upshot.ai, Gamification Expert Krishna Chaitanya, lists down some online resources that people can use to learn more about Gamification.
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