Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Don’t have the budget for a professional Kickstarter video? Not to fear! Ori of Kagan Productions joins the Crowdfunding Nerds to give you 3 solid tips to creating videos for your Kickstarter on a budget! 00:00:43 – How Ori Got Into Video Production 00:07:50 – Tip #1 Shoot Your Own Video 00:14:15 – Kickstarter Videos & Backer Expectations 00:20:59 – Tip #2 Call A Friend 00:26:32 – The Importance O...

The Crowdfunding Nerds talk about how to delight your community before, during, and after a Kickstarter campaign with real world examples that produced significant results! 00:01:10 – Disney’s New TCG – Lorcana 00:06:26 – The Board Game Binge Podcast 00:08:14 – Backerkit Referral Links & Widgets 00:14:49 – Delighting Backers 00:23:48 – Kickstarter KPI 00:33:08 – How To Involve88 Your Fans In The P...

The Crowdfunding Nerds discuss the ideal email open rates that show your community is engaged while sharing tips to improve them. Time Stamps: 00:01:47 – News 1: eBay Buys TCG Player 00:06:26 – News 2: Video Game Kickstarter Untamed Isles Fails To Deliver 00:04:58 – News 3: Digital Ocean Dumps Mailchimp 00:15:51 – Email Marketing Open Rates 00:24:24 – Tips On Email Subject Lines 00:34:21 – The Imp...

The Crowdfunding Nerds discuss both backer & creator entitlement, including how backers whining might actually be an indicator of emerging market trends! Plus, we discuss helpful and unhelpful attitudes to Crowdfunding, and give tips to rise above discouragement. 00:01:33 – Kickstarter Success Calculator 00:05:05 – Facebook Introduced “@Everyone” Feature 00:07:15 – Blocking Toxic Comments On Kicks...

Pierre Vandermaesen, indie game developer of Tinyfolks joins the Crowdfunding Nerds to discuss the challenges of developing and marketing video games for Steam. 00:00:59 – How Sean Discovered Tinyfolks 00:02:27 – Framing Your Game For Marketing Purposes 00:06:55 – Tips On Pricing Games On Steam 00:09:57 – Similarities Between Steam & Kickstarter 00:12:00 - Similarities Between Game Jams & Crowdfun...

Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss Facebook advertising mistakes and the science of correctly pricing your pledges on Kickstarter! 00:01:44 – Facebook Ad Mistakes Breakdown 00:06:20 – Dangers Of Giveaways In Marketing 00:09:00 – Why Email Not Social Media Followers? 00:14:18 – Your Domain Health / Personal Tone In Email...

Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss how to leverage TikTok & Reddit for your pre-Kickstarter marketing. 00:05:18 – Nut Hunt, What Went Well? 00:07:48 – Best Reviewers? 00:13:51 – Promoting Borad Game Reviews On TikTok 00:14:49 – TikTok: How To Get Followers On 00:23:30 – Kickstarter Community Comments Are Important 00:25...

Ben Levy of Strongbox Games joins the Crowdfunding Nerds to discuss co-authoring Mantle of The Keeper and the challenges of running a Kickstarter campaign that has not funded yet. 00:03:26 - Nerd News 00:09:26 – The Benefits of Co-Designing A Board Game 00:20:40 – What To Do If Your Live Kickstarter Is Nearly Funded 00:27:30 – How To Craft Premium Pledges 00:32:03 – The Value of Building Organic I...

Board Game enthusiast and Editor-in-chief of the Babylon Bee, Kyle Mann joins the Crowdfunding Nerds to discuss publishing and self-promotion. 00:02:06 – Finding Your Target Audience 00:07:20 – Working With A Publisher 00:10:35 – Small Publishers Vs Big Publishers 00:13:22 – Pitching To Publishers While Leveraging Your Following 00:16:52 – Personal Brand And Self Promotion With Publishers 00:23:18...

Brandon The Game Dev joins the Crowdfunding Nerds to chop manufacturing, freight and fulfilment. 00:00:50 – How TTRPG Fanatics Find New TTRPG Games 00:14:12 – The Board Game Design Lab Podcast Comes To An End 00:17:26 – Hiring Out Logistics Project Management 00:22:45 – Types Of Freight 00:25:15 – Does Freightos Have Competitive Pricing Compared To OTX 00:31:40 – Have Many Manufacturing Options 00...

Project management is the topic of this podcast with Brandon Rollins, also known as Brandon The Game Dev. Brandon offers Kickstarter and social media project management services and is collaborating with the Crowdfunding Nerds on a not so top secret project. 00:01:21 – Who Is Brandon The Game Dev? 00:02:08 – Weird News 00:04:43 – Kickstarter’s Ministry Of Truth? 00:12:57 – A New Crowdfunding Pre-M...

Alex Radcliffe of the BordaGameCo sits down with the Crowdfunding Nerds to talk about his journey of becoming a full time YouTuber who plays and reviews board games. 00:01:46 – Who Is Alex Radcliffe? 00:02:28 – When Did You Start Creating YouTube Content? 00:05:36 – Stupid Sells 00:09:50 – What Is Your Gaming History? 00:11:37 – How Much Money Have You Spent On Board Games? 00:14:03 – Do You Keep...

The popular pledge manager BackerKit, has announced that they will be diving into the crowdfunding arena! Do they have enough buffs to out DPS Gamefound? Or will Kickstarter receive an epic heal and make a comeback? Alex Radcliffe of BoardGameCo joins the Crowdfunding Nerds to discuss our first thoughts on the likelihood of success to this new endeavor of BackerKit! 00:02:18 – Who Is Alex Radcliff...

The Crowdfunding Nerds talk about $85 RPG history books, how to use steam to market your board game and getting people to care about your project. 00:01:02 – Kickstarter Review - 50 Years of Text Games 00:09:40 – How To Use Steam To Market Your Board Game 00:16:13 – How To Get People To Care About Your Game 00:24:14 – The Up Front Costs To Promoting Your Game 00:31:48 – How To Get Your Content See...

What is the critical path you need to take get funded on Kickstarter and manufacture your board game? The Crowdfunding Nerds share some industry news and tips on laying a plan for crowdfunding success. 00:01:24 – MMORPG Genfanad Funds Day One On Kickstarter 00:09:57 – Building Community On Steam / Steam Marketing 00:16:36 – People Don’t Like Being Sold To 00:19:58 – Lessons From Shareware 00:21:27...

The Crowdfunding Nerds give you first-hand convention tips to promote your crowdfunding project with our without a booth! 00:01:08 - Shakespeare Conspiracy Theory 00:03:59 - Castles of Burgundy 00:09:06 – Batman™ : Gotham City Chronicles - Season 3 and RPG 00:11:11 – Emotional States of Facebook Users Throughout The Week 00:20:00 – Business Cards At Conventions? 00:23:34 – Security At Conventions...

Stock market crashes, Bitcoin busts, to industry drama and service pricing. The Crowdfunding Nerds comment on current news while answering an listener's question about our statements on "typical marketing results" in detail! 00:01:15 – Stock Market Falling 00:10:18 – RuneScape The Board Game & Gamified Stretch Goals 00:17:32 – Board Game Industry Drama & Conflict Resolution 00:22:57 – What Are The...

The Crowdfunding Nerds chop board game industry news while giving you some tips on how to run better Facebook ads. Also, Andrew is diffidently not a necromancer, unless he put a spell on us to tell you that... 00:01:33 – Crowdfunding Nerds Staff Training Video 00:05:23 – Crowdfunding Nerd News 00:15:33 – The Magic Circle Defined 00:23:54 – The Magic Circle In Game Marketing 00:28:19 – Messaging In...

The Crowdfunding Nerds discuss some of the latest board game crowdfunding news while addressing the benefits and problems of artificially low fund goals. 00:02:09 - Marvel Zombicide & CMON Shipping 00:18:44 – Strategy For Shipping & Fullfilment Increases 00:21:26 – Euthia’s Cancelled Project of $500K 00:29:50 – Blade Runner TTRPG Artificially Low Funding Goal 00:39:46 – Kickstarter Vs Gamefound Sh...

While SEO Wizard Rick faces ravenous cougars in the wilderness, Andrew & Sean discuss Kickstarter delegation, because Mr. Stegmaier threatened to tell the world how bad Andrew is at Scythe (and he said please, which is the magic word). 00:01:23 – You Might Want A Publisher 00:03:10 – Outsourcing? 00:05:53 – Things That Can Be Outsourced 00:11:05 – Pre-Marketing Vs Live Campaign Marketing 00:15:41...

Marco Pecota of Raybox Games joins the Crowdunding Nerds to discuss marketing games through combining themes. 00:04:01 – First Games Marco Has Ever Played 00:05:13 – What Did You Learn From Running Multiple Kickstarters? 00:11:50 – How To Stand Out On Kickstarter 00:18:07 – A Solid Theme Helps With Marketing 00:19:12 – Appealing To Board Game Collectors 00:20:47 – Consider Adding Miniatures To You...

Andrew and Sean go through 10 successful Kickstarter campaigns and talk about the important metrics that can help you frame your crowdfunding launch! 00:01:39 – Can We Predict The Future? 00:03:22 – Understanding Induction 00:09:03 – Creator Hustle Is Important 00:10:50 – The Product Is Important 00:15:57 – What Kind Of Pledge Is Most Popular? 00:27:05 – Make Your Pledges Clear & Simple 00:31:25 –...

The Crowdfunding Nerds discuss the importance of crafting social stretch goals that engage your crowd and give some tips to generate your very own! 00:00:43 – Defining Social Stretch Goals 00:03:55 – Where Do You Post Social Stretch Goals? 00:06:56 – How Often Should You Update Social Stretch Goal Results? 00:09:26 – Do Not Spam! 00:13:02 – Leverage Your Community Culture 00:17:10 – Crowdfunding P...

The Crowdfunding Nerds talk about board game art as it relates to marketing, including where to find great artists, how to know if your art is or is not up to standard, and more! 00:02:10 – You Need Great Art 00:03:57 – Does Andrew Own Any Board Games With Bad Art? 00:05:42 – Poor Game Design Can Lead To Bad Art 00:09:06 – Artist Vs Art Director 00:12:23 – One Card Game Challenge 00:16:07 – Good A...

The Crowdfunding Nerds are joined by David Diaz of Mesa Game Lab to talk about crowdfunding video trailers. 00:01:09 – Mesa Game Lab & Deliverance 00:02:54 – David Diaz Has Skillz 00:04:26 – How Long Have You Freelanced? 00:06:20 – What Services Do You Offer? 00:12:01 – Your Art Assets Need To Be Ready Before Seeking A Video 00:16:30 – Pricing: How Do You Charge? 00:18:41 – How Much Time Do You Ne...