Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon. 00:01:29 – Tabletop News Video Production 00:03:37 – Kickstarter All-In-One Solution Update 00:09:57 – Differences In Marketing Agencies 00:24:13 – The Importance Of Owning Your Client List 00:24:59...

The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?   00:00:43 – Alternative band? 00:02:26 – Andrew Meets A Reddit Ad Rep 00:05:54 – Reddit Culture 00:11:14 – How To Know If Ads Work Without Paying For Them 00:13:45 – How Much To Pay Reddit Before You Start To See Results 00:14:43 – Crafting Reddit Ads 00:1...

The Crowdfunding Nerds talk about how developments in AI could impact the Crowdfunding space. Buckle up because everything from SEO, idea generation, image creation and content moderation is covered. It’s about to get nerdy. 00:00:50 - Super Nintendo World 00:08:52 – Gamefound Updates 00:13:26 – Transitioning From Kickstarter To Gamefound 00:15:34 – AI Search - Bing Search & ChatGPT 00:22:23 – Is...

Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online. 00:02:15 - Jamey’s Target Market 00:08:26 – Best Social Social Media Platforms For Growing 00:12:04 – When To Tell Your Community About A New Product 00:14:28 – How Jamey’s Blog Was Started 00:16:31 – How To Grow A Community Today 00:22:23 – Why Ja...

The Crowdfunding Nerds discuss a community questions about research and development. 00:03:44 – Sean’s Spreadsheet 00:07:59 – Episode Topic Starts 00:09:34 - Understand The Current Market 00:11:43 - Learn To Iterate Quickly 00:14:11 - See What's Trending Online 00:16:38 - Do In-Person Playtesting 00:20:22 - Must Be Fun 00:23:31 - Set A Trend 00:27:07 - Don't Flinch From Failure 00:28:50 - Don't Si...

The Crowdfunding Nerds sit down with Chris Birch of Modiphius Entertainment to talk about the Open Gaming License controversy, the 2d20 World Builders Program and how to stand out in the marketplace as a TTRPG developer. 00:01:56 – Gaming Retirement Homes? 00:05:41 – Wizards of The Coast Open Gaming License 00:14:44 – Why Did Modiphius Create The 2d20 TTRPG System 00:20:59 – 2d20 World Builders 00...

The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch.   Shownotes 00:04:36 – Open Gaming Licence 00:11:04 – Facebook’s Everyone Tag 00:20:45 – Dangerous Assumption Overview 00:21:17 – Failing Before You Begin 00:23:54 – Assumption #1 “People Want This” 00:30:59 – Ass...

The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns! 00:08:34 – Should You Reply To Every Comment On Every Platform? 00:10:47 – I Want This To Be In The World / I Helped Made It Possible 00:13:36 - Won’t Be Made Otherwise 00:15:15 – Having A Say In Th...

Want to write a Kickstarter update for your board game but don’t know where to begin? Well the Crowdfunding Nerds give some needed tips on project updates. 00:01:30 – Banned Facebook Ads Account Update 00:02:51 – Meta Quest 2 Review 00:06:54 – Andrew’s Fancy Cars 00:12:45 – How To Prepare To Write A Kickstarter Update 00:14:49 – Kickstarter Update Template 00:18:59 – Keep It Personal 00:24:59 – Ce...

The Crowdfunding Nerds discuss strategies that will help you become a better marketer based on their own experience, and why being good at marketing matters! 00:00:36 – Washington Post Article 00:03:30 – Focus On The Theme Of Your Game 00:06:25 – Gamefound Updates 00:14:06 – Meta Quest 2 Facebook Ad Account Issue 00:18:48 – Take The Time To Learn 00:22:32 – Get A Book On Logic 00:30:47 – Practice...

The Crowdfunding Nerds are joined by Galen McCown of Galen’s Games to talk about troubleshooting the mid-campaign slump of Super Snipers. 00:00:59 – Important Updates From Gamefound 00:05:45 – Altruistic Pledge Levels? 00:09:35 – Troubleshooting The Mid-Campaign Slump 00:17:26 - Honest Kickstarter Case Study 00:35:27 – Galen’s Changes To Future Campaigns 00:50:38 – Building Good Will Gamefound Upd...

Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts! 00:01:38 – Kickstarter Update: Easy Ship & Referral Links 00:07:03 – Andrew’s Stretch Goal Mistake 00:14:17 – Be Careful Making Promises 00:15:34 – Thinking About Retail 00:19:24 – Selling Shirts Through...

The crowdfunding nerds discuss their 2023 predictions on economics, manufacturing and board game demand. 00:01:13 – Facebook Bands Ad Accounts For Personal Posts 00:05:35 – Andrews Social Media Philosophy 00:08:58: - Facebook’s Ad Model Vs YouTube’s Ad Model 00:10:23 – Why Sean Uses RSS 00:15:20 – China’s COVID-19 Restrictions Impacting The Board Game Industry 00:18:41 – Andrew’s Prediction #1 – M...

The Crowdfunding Nerds review last years predictions and discuss the developments and trends of the board game industry in 2022. 00:04:02 – Reviewing Rick's First 2022 Prediction 00:07:31 – Reviewing The Elden Ring Kickstarter Campaign 00:21:27 – Reviewing Rick's Second 2022 Prediction 00:23:58 – Reviewing Andrew's First 2022 Prediction 00:30:19 - Reviewing Andrew's Second 2022 Prediction 00:36:07...

The Crowdfunding Nerds continue their discussion with Ross Thompson on marketing big games while diving into the Zombicide Kickstarter campaign. 00:00:44 – Pricing Big Games 00:06:48 – What Steamforged Games Does With Their Kickstarter Campaigns 00:11:25 – Focus On The Experience of Big Games 00:14:41 – The Need For A Schedule 00:18:37 – Being Intentional With Social Media Feed Scrolling 00:20:57...

Ross Thompson joins the Crowdfunding Nerds to chop marketing big board games. 00:03:18 - Who is Ross Thompson 00:14:58 – Getting More People Into The Hobby 00:22:32 – Integrating Apps With Board Games 00:28:09 – When Is A Big Board Game Too Big? 00:34:30 – What makes A Big Game? 00:40:33 – Is Magic The Gathering A Big Game? Miskatonic School for Girls - https://www.kickstarter.com/projects/1225737...

In this special 100 episode celebration the Crowdfunding Nerds discuss the top 5 game changer moments since launching the podcast. The episode also includes a bonus episode where we talk about random things we love. 00:02:18 – Nerds News + Kickstarter Pixel Update 00:07:46 – How Many People Did Kickstarter Bring In For Deliverance? 00:11:44 – The 5 Most Mind Blowing Things From Crowdfunding Nerds...

The crowdfunding nerds surveyed the Deliverance Board Game community and share valuable insights and tips to survey your own community. 00:01:39 – Substack Chat 00:05:34 – Facebook Metaverse – Does It Have A Future? 00:16:21 – Why Survey Your Community? 00:18:24 – When To Survey Your Community 00:19:39 – Using Sections In Your Survey 00:23:56 – How To Motivate Fans To Do You Survey 00:29:30 – Why...

The Crowdfunding Nerds talk about being positive on purpose, even when things are mostly negative, and how it can aid you in winning favor with your backers! 00:07:08 – Defining Positivity 00:11:49 – Constructive Criticism 00:17:49 – Don’t Feed The Trolls 00:24:11 – Turning Something Negative Into Something Positive 00:30:55 – How A Positive Framing Impacts Your Business 00:35:26 – Balancing Posit...

Andrew is back from a convention where he interacted with many super fans. He shares some tips and advice when interacting with fans face to face. 00:00:39 – Monty Python Kickstarter & Launching TTRPG’s Off Known IPs 00:04:28 – Meta Stock (Facebook) Down 60% In A Year 00:08:31 – Sean’s Theory On Marketing 00:10:05 – Richard’s Conspiracy Theory 00:10:52 – Kickstarter’s New CEO, Everette Taylor 00:1...

Uh oh ... Andrew is away and someone thought it was a good idea to allow Rick and Sean to do the podcast by themselves! They talk internet privacy, censorship and self-promotion done wrong. 00:01:10 – PayPal Goes Full Dystopian 00:05:30 – Why Big Tech TOS Are Meaningless 00:16:44 – Crowdfunding Nerds Course Overview 00:21:53 – Self-Promotion: The “I” Must Die 00:27:17 - Self-Promotion: Don’t Spam...

The Crowdfunding Nerds interview Max Dennis of Millian Games to discuss his campaign Sauria: The Dinosaur Park Survival Game, while navigating a product that includes many references to a larger Intellectual property. 00:10:11 – How Sauria Came To Be 00:13:22 – Being Careful Not To Step On A Large IPs Toes 00:16:11 – Capturing The Feeling of The IP 00:17:43 – How To Get People To Buy Into Your Ide...

The Corwdfunding Nerds are joined by Willem Delventhal of the Indie Game Academy to discuss video game marketing and the benefits of publicly pitching your game to peers, with a pit stop into how to swoon Facebook. 00:01:08 - Facebook Ad Account Restrictions 00:05:39 – Sean’s Heart-warming Message To Meta 00:07:45 – Advantages of Running Ads Through An Agency 00:11:26 – Buy An Oculus If Your Accou...

The Crowdfunding Nerds are joined by Ori Kagan to discuss Kickstarter video production, and when it makes sense to spend $10,000 on a Kickstarter video. 00:00:47 – Why Invest In A Video If The Return Cannot Be Calculated? 00:07:19 – Facebook Ad Tip 00:12:37 – What Influences Conversion Rates? 00:22:04 – The Importance Of Your Kickstarter Story 00:24:12 – Not All Marketing Efforts Have The Same Goa...

Kirk Dennison explains tips for shipping and fulfilment in the US, EU and Australia. He also covers some very important changes to German imports you need to know about! 00:01:00 – Shipping Prices Have Dropped Slightly 00:02:09 – Introducing Kirk Dennison 00:14:47 – How To Come Up With Shipping Estimates 00:32:07 – Account For Unforeseen Expenses 00:33:29 – Use Freightos To Compare Prices 00:37:52...