Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable." 00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The ‘Feeling’ Players Have 00:13:22 – Impostor Sy...

The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of building demand for an expansion and re-print Kickstarter campaign through controlled scarcity. 00:02:44 – Post-Campaign Influencer Strategy 00:11:25 – Leveraging The Excitement of Your Community 00:13:37 – Creating Demand For Your Game 00:31:56 – Community Game Development 00:35:46 – Expanding The Sp...

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.   Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflictin...

Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers. 00:02:40- Brendan McCaskell Intro 00:05:53– Bringing Your Audience From Project To Project 00:07:47 – Developing Your Business Around Customer Needs 00:12:51– Marketing Stonesaga 00:19:24 – Prod...

The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive. 00:04:35 – Serving Everyone With Excellence 00:06:51 – Starting A Home Business 00:10:39 – Passion In What You Do 00:14:06 – Don’t Lose Sight Of Your Mission 00:15:37 – The Importance of Analyzing Customer Needs 00:20:01 – Making Life Fun 00:23:31 – The Foundation of Business Is Str...

The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown. 00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:46 – Supermoon 00:17:22 – Using Cover Art In Game...

Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews. 00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Your Game 00:22:43 – Is It Ok To Be Paid For A R...

We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It. 00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & Challenges Section 00:31:09 – Picking Content T...

Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success. 00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 – Tribal Marketing 00:28:06 – The Importance Of Bu...

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality. 00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardshi...

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more! 00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-285620...

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth. Shownotes 00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Att...

Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry. 00:01:54 – How Gabe Started In The Board Game Space 00:03:34 – YouTube & A Podcast? 00:06:39 – How To Leverage YouTube Livestreaming 00:09:57 – Design Thumbnails & Titles Before Videos 00:12:29 – How To Define & Track Success 00:21:27...

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing. 00:02:13 – Marco Pecota Introduction 00:05:12 – The Rise Of Solo Board Games 00:11:24 – How To Leverage Miniatures In Marketing 00:19:37 – Using Story & Narrative In Marketing 00:22:04 – Recommended Miniature Painters 00:24:32 – Leveraging Professionally Painted Miniatures 00:30:37...

The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry. 00:04:43 - Mythic Games Was Interested In Publishing Deliverance 00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:14:09 – Breaking Down Deliverance Funding And Expe...

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space.  00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game? 00:08:55 – Seeing Crowdfunding As An Investment  00:10:38 – 75% Of Revenue From B2B Partnerships?  00:18:20 – Exploring Government Grants  00:18:51...

The Crowdfunding Nerds chat with Mo and Jad of Cation Arts to discuss the unique challenges of running crowdfunding campaigns from a non-friendly Kickstarter country such as the United Arab Emirates. 00:01:23 – Cation Arts Intro 00:04:35 – Running Multiple Projects At The Same Time 00:08:34 – Playtesting Tips 00:13:19 – Designing With Theme In Mind 00:16:25 – Diversity In Design Philosophy 00:23:1...

The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy! 00:00:56 – Who Is Jack Dunbar 00:06:31 – How Amazon Ecommerce Works 00:08:35 – Take Charge Of Your Sales 00:11:43 – Am I A Fool For Not Selling On Amazon? 00:13:54 – Minimum Advertise Pricing (MAP) 00:18:35 – 80% Of Product Searches...

The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding 00:03:30 – We All Need More Energy 00:05:11 – The Big Three 00:06:41 – How Long Does It Take To Feel The Difference? 00:12:47 – Adapting To Changes In Lifestyle 00:16:25 – Start Small And Build Up 00:22:20 – Eat REAL Food! 00:27:16 – Plan For...

How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing. 00:00:34 - Crowdfunding & Tee Shirts? 00:08:24 – You Can’t Crowdfunding With A Bad Game 00:12:33 - Iterate Quickly 00:15:38 – Be Open To Feedback 00:23:28 – Be Aware That Playtesting Is Burdensome For Gamers 00:24:52 – How To Get Playtesters 00:30:25 – Ask Playtesters What They Like Abo...

Keven reached out to the Crowdfunding Nerds with a questions on how to work out his potential revenue from running a crowdfunding event. 00:01:28 – Keven’s Question 00:05:21 – Thinking Of Average Pledge Value 00:07:36 – How To Increase Income For Your Company 00:11:07 – Funding Goals 00:14:56 – You Need A Crowd To Crowdfund 00:16:08 – Email Conversion Rates 00:22:19 – How Big Must My Email List Be...

The Crowdfunding Nerds are joined by Dina of Dina Said So Studio to talk about how understanding tabletop games can make you better at marketing! 00:01:39 - How Did You Get Into Marketing? 00:09:58 – Dina’s Game Design Experience 00:14:05 – What Services Do You Offer? 00:17:57 – Organic Social Media Tips 00:24:42 – Understanding What Social Media Platforms Are Trying To Do 00:30:11 – Marketing As...

Hersh Glueck joins the Crowdfunding Nerds in part 2 to discuss tabletop manufacturing.   00:00:34 – Get Multiple Manufacturing Quotes 00:03:10 – Manufacturers Can Miss Quote You 00:04:57 – Understanding Price Differences In Chinese Manufacturing Because Of Location 00:08:22 – Disadvantages Of Prototyping (Color Mismatch) 00:28:10 - Optimizing Box Sizes 00:30:19 – First Quantities 00:36:55 – The Ad...

The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing! 00:00:46 – Hero Time? 00:02:41 – Who Is Hersh Glueck? 00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier 00:15:23 – Chinese Manufacturing Working Conditions 00:22:51 – How China Optimises Manufacturing Processes 00:26:17 – Productio...

Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers. 00:00:34 – Is Ashton Related To Daniel? 00:03:58 – Objective Reviews? 00:12:53 – Shelfside’s Minimum Plays 00:13:36 – #1 You Need A Professionally Crafted Rulebook 00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players 00:16:25 – Media Kit? 00:18:03 - #3 Offer To Teach Your Game On T...