Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals. 00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies 00:05:55 – What Is A KPI? 00:06:17 – How To Know If Your Marketing Is Effective? 00:13:56 – Benchmarks Vs KPIs 00:15:12 – Return On Ad Spend (ROAS) 00:17:52 –...

The Crowdfunding Nerds discuss the ultimate checklist of things to do and not do before launching your game on Kickstarter. 00:02:30 – Do Not Add Shipping In Your Pledge 00:16:51 – Know Your Numbers 00:19:41 – Things That Can’t Be Changed About Your Project When Live 00:27:08 – Make Sure To Send Out Your “Now Live On Kickstarter” Email 00:35:57 – Tips For Designing Your Kickstarter Page 00:44:49 –...

The Crowdfunding Nerds continue their discussion with Joe Slack on how to transition from your a successful Kickstarter campaign to another project. 00:00:54 – Being The Face Of Your Company? 00:07:55 – The Game Design Course 00:12:36 – How To Leverage Past Campaigns For Current Launch 00:16:35 – How To Launch An Expansion To Your First Game 00:22:35 – How To Get The ‘Project We Love’ badge on Kic...

Joe Slack joins the Crowdfunding Nerds to talk about transitioning from game to game on Kickstarter! 00:01:30 – Joe Is A CFN Fan 00:02:19 – Who Is Joe Slack? 00:03:40 – What Projects Have You Been Involved In? 00:04:51 – Seek A Publisher Or Self-Publish? 00:08:37 – How Do You Know When You Are On Brand? 00:13:44 – When Should People Go Into Game Design Full Time? 00:20:08 – Game Design Course? 00:...

The Crowdfunding Nerds continue their discussion with Dan Boe, the sales master! 00:01:25 – The Psychology Of The Sale, How Customers Think 00:04:28 – 3 Sales Shortcuts 00:13:01 – Think For Your Customers 00:17:04 – Marketing Is Honesty 00:20:54 – Overcoming Buyer Objection By Getting To The Truth 00:25:26 – Dealing With Cancelled Pledges 00:32:03 – Leverage The Feeling of Missing Out 00:33:40 – C...

Dan Boe joins the Crowdfunding Nerds to discuss how consumers make decisions in sales. He describes his sales process, which involves illustrating the problem, describing the ramifications of the problem, and then stating a solution. 00:05:17 – Who Is Dan Boe? 00:10:31 – Where Andrew & Dan Met 00:14:36 – Dan’s Process Driven Sales Funnel 00:31:12 – How Not To Be A Pushy Sales Person 00:35:32 – Bui...

The Crowdfunding Nerds interview Ben Levy and Devon Mettlin who are help moderate the Crowdfunding Nerds Facebook Community! 00:01:47 – Who Is Ben Levy? 00:02:38 – Who Is Devon Mettlin? 00:03:42 – The Key To Building Community 00:05:51 – Board Game Art And NFTs? 00:10:32 – Learn As You Go 00:13:21 – 7 Touch Rule To Sales 00:23:45 – Gamify Your Emails 00:27:56 – Know When The Right Time To Buy Is 0...

The Crowdfunding Nerds are joined by the least nerdy person they have ever had on the podcast to talk about leveling up your instagram marketing! 00:02:51 - How Kristen Got E-Famous On Instagram 00:05:41 – Launching Your First Online Course 00:10:41 – Do You Plan Your Instagram Posts? 00:14:43 – Do You Post Multiple Times A Day On Instagram? 00:16:34 – How To Repurpose Social Media Content 00:21:2...

The Crowdfunding Nerds are back with even more books to add to your Kickstarter reading list!  00:04:24 – Sean’s First Marketing Lessons 00:08:31 - The Challenger Sale by Matthew Dixon, Brent Adamson 00:11:56 - The Personal MBA by Josh Kaufman 00:16:41 - The Kobold Guide to Board Game Design by Mike Selinker 00:18:26 - Board Game Design Advice (2nd Edition) by Gabe Barrett 00:18:58 - Board Game Ki...

The Crowdfunding Nerds discuss the business books you need to read to thrive at crowdfunding! 00:01:54 – Why You Should Read Fiction 00:04:51 – Eat That Frog By Brian Tracy 00:12:20 – The Urgent Important Matrix 00:16:11 – Mac Productivity Software, Things 3 00:20:24 – Leveling Up: How To Master The Game of Life By Eric Siu 00:29:05 – Rich Dad Poor Dad By Robert T. Kiyosaki 00:33:15 - Rich Dad's C...

The Crowdfunding Nerds take about opportunity cost, is it something your need to consider or is it a ... myth! 00:01:05 – Opportunity Costs Are Rigged? 00:04:15 – The Crowdfunding Nerds Podcast Opportunity Cost 00:12:13 – Opportunity Costs Of Your Backers 00:13:10 – Opportunity Cost With Crowdfunding Platforms 00:18:05 – Advertising Budget Opportunity Cost 00:23:53 – The Opportunity To Develop A C...

The Crowdfunding Nerds start the new year off by chopping email marketing! Everything you need to know when crafting your board game emails!  00:02:03 – The Importance of Solid Email Marketing 00:03:41 – Changes To MailChimp 00:09:12 – MailChimp’s Pricing 00:11:04 – When Do You Abandon Your Email List?  00:16:22 – 4 Absolute Essential Things Your Emails Need 00:17:06 – The Email’s Theme 00:20:57 –...

The nerds look back at a year of podcasting while highlighting their favorite moments! 00:00:49 – Favorite Moments 00:16:54 – Favorite Podcast Episode 00:23:44 – The Facebook Group Is Growing 00:27:07 – Favorite Campaign We Promoted 00:31:34 – Favorite Moment In Deliverance Campaign 00:37:45 – Last Year's Best Learning Experience 00:44:49 – Biggest Surprises Of Last Year Shownotes Episode 0 -  htt...

In this Christmas special Andrew goes solo mode and tackles the important topic of how to engage your community before your crowdfunding event! 00:02:02 – The Role Of Marketing For Your Kickstarter 00:04:28 – How To Stand Out On Kickstarter 00:08:13 – How To Get Your Community Excited About Your Project 00:17:03 – Picking Your Community Platform 00:19:11 – The Key To Communication 00:22:48 – Becom...

The crowdfunding nerds wrap up a year of podcast with their predictions & forecasts for 2022. Who will be right? Will they all be wrong? Time will tell... 00:01:45 – Prediction Vs Forecasting 00:09:38 - SEO Wizard Rick’s Predictions for 2022 00:15:49 – Andrew’s Prediction For 2022 00:19:47 – Richards Fiscal Cliff Song 00:21:00 – South Africa’s Economic Hardships 00:26:29 – Richard’s Girlfriend Is...

The Crowdfunding Nerds answer some questions from the Crowdfunding Nerds Facebook Group that you now need to be in if you are a regular listener; otherwise, you will be labeled a loser.  00:01:31 - Facebook Support Is Meh  00:06:45 - Crowdfunding Nerds Facebook Community  00:07:41 - Have Multiple Admins In Your Facebook Group  00:10:00 - The Group Rules  00:13:24 - Answer Automated Questions  00:1...

Christ Birch, co-founder of Modiphius Entertainment joins the Crowdfunding Nerds to discuss the business of tabletop crowdfunding, licensing, and distribution.   00:01:40 – How To Transition From Hobby To Business? 00:08:55 – Dealing With Business Success 00:19:55 – How To Get Into Licencing Intellectual Properties 00:27:41 - How To Develop Tabletop Games For Large IPs 00:31:52 – Survey Your Commu...

The Crowdfunding Nerds are joined by Marcin Świerkot, CEO of Gamefound to get a behind the scenes look into their plans for the future within the Board Gaming and Tabletop space. 00:01:19 – How did Gamefound come about? 00:07:22 – Gamefound Community Groups & Social Badges? 00:10:53 – Gamefound’s Early Bird Features 00:13:31 – Gamefound & The Facebook Pixel 00:15:35 – What Is Responsible F...

The Crowdfunding Nerds discuss the necessity of going to Kickstarter or Gamefound with a highly engaged community.   00:02:19 – What Is / Is Not A Community 00:06:08 – Gamefound Interview: Ask Your Questions! 00:06:43 – What Works When Communicating With Your Community 00:09:32 – Make Your Crowdfunding Project Their Project 00:10:41 – How Much Power Should You Give Your Community? 00:12:57 – When...

The Crowdfunding Nerds talk about the advantages and challenges of marketing a large IP board game like The Elder Scrolls V: Skyrim The Adventure Game. 00:03:08 – Marketing Our First Gamefound Project 00:03:43 – Gamefound & Facebook Ads Manager 00:09:34 – Community Lurking: Understanding Buyers Objections 00:11:50 – Board Game Reviews Vs Board Game Commentary 00:13:55 – How To Deal With Passive-Ag...

The Crowdfunding Nerds continue their discussion with Eric Geller of Quest & Cannons in Part 2 where pledge managers are covered! 00:00:49 – What Brought Traffic To Notify Me On Launch Page? 00:01:50 – Did You Pay For Reviewers? 00:05:02 – Engaging Board Game Reviewer Communities 00:09:24 – Lessons Learned From Backerkit ROAS 00:14:47 – Pokemon Red & Blue FTW 00:19:32 – Building Your Brand 00:20:3...

A discussion with Eric Geller of Quest & Cannons (Kickstarter) who launched a successful Kickstarter on Kickstarter joins the Crowdfunding Nerds to discuss said Kickstarter.   00:02:44 – From Idea To Game 00:06:48 – How To Leverage Your Wife In Game Design 00:10:27 – How To Make People Care About Your Game 00:15:43 – How To Do Market Research 00:17:27 – Advice To First Time Creators 00:20:07 – The...

The Crowdfunding Nerds dive into 5 things that every successful business needs to focus on.  00:02:58 – Overview 00:05:53 – Think Of The Funnel 00:07:19 – Don’t Simply Focus On Leads 00:08:04 – Defining A Lead 00:11:41 – Where Do You Get Leads? 00:14:20 – Conversion Rate 00:18:26 – Indirect Results From Paid Advertising 00:22:26 – Kickstarter Campaign Conversion Rate 00:25:06 – Increasing Order Va...

The Crowdfunding Nerds have discovered a technique that improves advertising conversions for live Kickstarter campaigns! 00:02:26 – The Purpose of A Landing Page 00:07:34 – Synchronising Landing Pages With Advertising 00:10:04 – Landing Pages And Conversion Tracking 00:13:08 – Understanding Buyers Intent 00:17:11 – Landing Page Haxz0r Discovery 00:19:24 – Landing Page Retargeting? 00:19:50 – Advan...

In this episode, Sexy Irish Sean and the Crowdfunding Nerds go over the 6 different types of video marketing you can do on Facebook, and how to implement them. 00:03:52 – Facebook Ad Overview 00:06:56 – #1 Product Demo Video Ad 00:10:58 – Narration In Videos Ads? 00:14:23 – #2 Social Proof Video Ad 00:22:52 – #3 Closer Video Ad 00:31:27 – Hurt Feelings From Feedback? 00:33:18 - #4 Case Study Video...