Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

The Crowdfunding Nerds continue the discussion with Ryan Wiancko of Paddle Creek Games while covering the importance of community building, and live streaming in video game marketing. 00:03:02 – What Advantages or Disadvantages Does Steam Have For Marketing Video Games? 00:09:42 – Understanding Email Unsubscribe Rates And Abuse Reports 00:17:56 – Navigating Video Game Kickstarter Stretch Goals 00:...

Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game. 00:02:42 - What is Fractured Veil? 00:07:11 - Marketing To Yourself  00:09:37 - Starting A Company Is A Grind 00:10:31 - Find What Motivates You 00:15:4 - Most Game-Changing Thing Ryan Learnt From Th...

Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's  wrong with your Facebook ads. 00:01:28 - Why Aren't My Facebook Ads Working? 00:04:35 - What Are Your Goals With Facebook Ads? 00:05:33 - Target & Lookalike Audiences  00:11:12- Is The Product or Service The Problem?  00:15:29 - Get Fresh Eyes 00:21:02 - If In Doubt, Create A New Campaign  00:24:04 -...

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!  00:01:47 - Conversions Vs Awareness In Marketing  00:07:02 - The Best Kind of Ads  00:09:36 - Tips For A Welcome Email  00:12:17 - The Purpose of A Welcome Email  00:18:04 - Recommended Community Sites  00:22:11 - Wha...

Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success.  00:01:01 - Afraid To Dig Into The Data 00:01:29 - How To Work Out Kickstarter Return On Ad Spend 00:03:59 - Facebook Ads Will Impact Your Organic Marketing 00:05:40 - Spend Limits To Facebook Ads 00:07:56 - Understanding Your Cost Per Click 00:11:17 - The Imp...

What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development. 00:01:21 - Current State of The Video Game Industry 00:03:44 - By Corporations For Consumers  00:06:43 - Gabe Newell On Game Development 00:09:33 - Using Game Development As Marketing  00:14:...

The Crowdfunding Nerds dive into the types of games that generally don't do well on Kickstarter. They also explore the importance of building a brand and nurturing a community around our game.  00:01:16 - Game That Don't Need Any Effort To Get Funded 00:07:45 - What Does Not Funding On Kickstarter Mean? 00:09:15 - Examples Of Games With Clear Target Markets  00:15:02 - Types Of Games That Generall...

On this weeks episode the Crowdfunding Nerds go over some real life blunders Kickstarter hopefuls have fallen prey to. 00:01:36 – Be Careful Launching Massive Miniatures! 00:06:18 – Kickstarter Is Getting More Strict With Project Approvals 00:12:43 – Dangers Of Not Incorporating As A Business 00:19:31 – Slow Down & Communicate Clearly 00:23:52 – Get Your Numbers Right 00:26:07 – How Many Manufactu...

Andrew discusses the various successes and challenges he faced during his Deliverance Kickstarter campaign. As well as the Crowdfunding nerds talk about iOS 14 and the issues its causing. 00:01:15 – iOS 14 Update & Facebook Issues For Kickstarter 00:10:16 – iOS 14 Update & Pledge Managers 00:17:12 – Kickstarter Expectations 00:18:43 – Kickstarter’s Pound of Flesh 00:22:09 – Anomalies In Kickstarte...

Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher. 00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community 00:04:35 – How To Quantify Value From Content Creators 00:07:49 – Find Content Creators Who Know Their Audience 00:13:13 – How To Deal With Community Toxicity 00:24:13 –...

Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds to give you an inside look into the process of Kickstarter board game review videos. 00:03:36 - What Is Ant Lab Games? 00:10:18 – What Makes People Watch Review Videos Longer? 00:18:41 – Ant Lab Games Production Process 00:21:05 – What Not To Do When Reaching Out To Review Content Creators 00:23:44 – How Long Does It Take To Make A R...

In part 2 the Crowdfunding nerds continue the discussion of how to boost your Kickstarter campaign during the mid-slump. 00:05:26 - Keep Your Review Prototypes In Constant Motion 00:11:49 – Tips On Choosing Reviewers 00:15:48 – How To Ask Friends And Family For Support 00:23:54 – Post Relevant Things In Social Communities 00:29:33 – Take A Break 00:32:40 – Leveraging Tabletop Simulator 00:43:03 –...

Andrew had the privilege of writing an article for Jamey Stegmaier on how to boost the number of pledges during your mid-campaign slump on Kickstarter. The nerds go into further details. 00:03:32 – Does Success Build Upon Itself? 00:06:23 - Focus On People Who Advocate For You 00:12:23 – What Has Produced The Most Results So Far? 00:16:44 – How To Select Review Quotes For Your Kickstarter Page 00:...

Andrew has been developing Deliverance for 5 years and has finally launched on Kickstater! Having raised $39,000 in 8 minutes he explains how he got to this point. 00:01:46 - How Are You Feeling? 00:04:33 – How Did You Come Up With A Funding Goal? 00:07:41 - How Long Did It Take You Get Get Prepared For Kickstarter? 00:11:12 – What Was The Open Rate Of Your Live Kickstarter Email? 00:16:11 – How H...

The Crowdfunding Nerds are at it again with some great advice when it comes to the manufacturing and shipping of your Kickstarter project. 00:02:36 – Exclude Countries From My Kickstarter? 00:04:17 – Countries That Can’t Use Kickstarter 00:07:30 – 5 Board Games Andrew Would Grab When Leaving The House In An Emergency 00:07:53 – The Excel Wizard 00:18:07 -19% VAT? 00:19:35 – How Not To Shoot Yourse...

On this weeks episode Nigel Matthews of ShipQuest joins the nerds to cover the importance of shipping and fulfilment partners for your up coming Kickstarter project! 00:01:34 - Selecting A Company Name 00:03:10 – How Long Has ShipQuest Been In Business? 00:07:53 – Kickstarter Is A Graveyard of Failed Projects 00:10:58 – ShipQuest Vs GamesQuest Vs TradeQuest? 00:16:31 – What Is Board Game Fulfilmen...

The nerds discuss how to optimize your emails for Gmail, segment your leads by open rate and craft emails that engage your community for Kickstarter! 00:03:47 – Make Emails A Priority 00:04:55 – Deliverance Kickstarter Case Study 00:06:26 – Using BackerKit For Your Kickstarter 00:14:51 – The Advantage of The Kickstarter Notify Me Page 00:26:40 – The Makeup of An Engaging Email 00:28:41 – How To Op...

Organising Shipping for your Kickstarter can be a headache! The Crowdfunding Nerds seek to bring some clarity among the chaos with practical tips and tricks to help organise shipping and fulfillment for your next Kickstarter board game project! 00:01:54 – Board Game Case Study Update00:08:52 – Shipping stuff00:10:08 - Fulfilment By Amazon?00:12:01 – Your Kickstarter Needs Regent Friendly Shipping0...

Andrew & Sexy Irish Sean get schooled by a Facebook Ads Master and share what they learned and how it relates to Kickstarter Board Games. 00:06:54 - The Most Important Lessons In All Of Marketing 00:11:00 - Define The Goals & Benchmarks  Of Your Facebook Ads Campaign 00:12:48 – Benchmarks You Need To Know For Facebook Ads 00:18:16 – Define Your Audience With A Customer Avatar 00:22:30 – Use Dynami...

On this weeks episode of Crowdfunding Nerds Andrew, Sexy Irish Sean and SEO Wizard Rick go full Chaotic Evil/Lawful Good and tell you some honest truth about marketing board games on Kickstarter! 00:00:00 – Episode Overview 00:06:52 – Messaging Every Day Will Not Make Marketers Work Harder 00:18:00 – Ad Supplement Your Organic Marketing And Don’t Replace It 00:22:08 – We Wish We Didn’t Have To Use...

On this weeks episode Rick and Sean tie up Andrew and take over the podcast! Ryan the new guy join in to discuss his recent Kickstarter project and involvement in Next Level Web. 00:01:13: - How Did Ryan The New Guy Meet Andrew? 00:02:21 - Ryan’s Experience As A Client of Next Level Web 00:04:14 - What Happens After Shipping Your Kickstarter Board Game? 00:05:01 – How To Find Manufacturers For You...

Andrew, Sexy Irish Sean and SEO Wizard Rick discuss the board games digital marketing agencies, such as themselves, don't want to market.   00:01:42 - The Company 00:06:03 - The People 00:16:37 - The Game  00:31:11 - The Theme  00:32:50 - Unrealistic Expectations    Show Notes: Kickstarter Marketing Services - https://nextlevelweb.com/kickstarter-marketing-services/ Cryptid Cafe -  https://www.kic...

While cleaning his office Sexy Irish Sean finds an old notebook with some business advice that you need to know about before going to Kickstarter!  Episode 19 00:05:13 - #1 Be Obsessive 00:15:34 - #2 Don’t Stop 00:21:17 - #3 Get Paid 00:27:17 - #4 Everything Changes 00:30:44 - #5 You’re Not That Great 00:35:10 - #6 Surround Yourself With People Better Than You 00:39:14 - #7 Be Careful What You Wis...

In this episode, the nerds talk about the Hygiene Factors of your Kickstarter campaign. These are things you need to think about and have answers for before launching!  00:05:16 - Board Game Import Fees 00:10:32 - Challenges of Board Game Marketing 00:17:57 - Kickstarter Hygiene Factors  00:19:02 - You Need Review Videos 00:29:05 - Your Need Playthrough Videos 00:34:58 - You Need High-Quality Art...

The Crowdfunding Nerds interview Thomas Covert of The Board Game Revolution Community Facebook Group. Tom shares tips on how to engage a Facebook community naturally with your board game. The effectiveness of giveaways is also explored!  Episode 17  00:03:40 - Tom's Thoughts On The Board Game Community Online 00:10:09 - Polarized Views From AI? 00:12 :46 - Examples Of Facebook Posts That Get Great...