Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Chip Cole is a freelance board game illustrator and founder of Squatchy Games. Chip has nine children and recently has a very successful Kickstarter Board Game Campaign. He shares his experience of balancing work and family amidst a Kickstarter campaign.    Episode 16 00:01:10 - Episode Overview 00:02:00 - Board Game Design Lab + Board Game Marketing Course  00:03:45 - Star Citizen Raises More Mon...

Everything you need to know to build a landing page that intrigues, captures, and delights email leads for your upcoming board game launch!  Episode 15 00:03:00 - Hosting Your Website 00:06:56 - WordPress Security  00:08:22 - What Is A Landing Page? 00:14:26 - How Do You Track Your Conversion Rate? 00:18:15 - You Need A Email Marketing System 00:20:59 - You Need Art Or Images Of Your Game  00:23:4...

The Crowdfunding Nerds cover the most important element of Kickstarter marketing, the Virtuous Cycle and automation. Episode 14 00:03:04 – The Virtuous Cycle 00:07:42 – What Is Automation? 00:08:58 – Benefits Of Automation 00:09:47 – Kinds Of Automation   00:13:25 – Disadvantages Of Automation 00:14:40 – The Importance Of Audits 00:16:35 – Why You Hire Marketing People 00:19:25 – KPI Of The Virtuo...

Join the Crowdfunding Nerds as they continue to dive into organic board game marketing. Episode 13 00:01:33 -  Skyrim Board Game 00:03:33 – We Got A Question About Organic Marketing 00:05:18 – Sean’s Experience With Reddit 00:10:04 – How Andrew Got 400 Email Leads In 3 Hours From An Organic Post 00:13:55 – How Reddit Defines Spam 00:16:04 – SEO Wizard Rick’s Sage Organic Marketing Advice 00:20:52...

Andrew Lowen discusses his pre-Kickstarter marketing campaign for Deliverance, and how he used organic marketing to build his community.  Episode 12 00:01:00 - Amazon's Build It 00:03:54 - Big Tech Vs Australia 00:05:42 - The Blogs You Must Read Before Going To Kickstarter 00:12:25 - What Was The First Thing You Did Online To Promote Deliverance? 00:16:20 - Organic Marketing Tips 00:19:05 - What D...

Have you ever wondered how to market your boardgame if you have an extremely limited marketing budget? Well, Andrew, SEO Wizard Rick and Sexy Irish Sean give you some top tips to help you on your crowdfunding journey! They discuss some of the worst marketing advice they have ever received and explain how to do self-promotion in Facebook groups. Episode 11 00:02:50 - How To Market Your Kickstarter...

Jeremy Howard of ManVsMeeple joins the Crowdfunding Nerds this week to explain what elements make a useful Kickstarter page! Episode 10 00:01:11 - What Type Of Things Are You Looking For On A Kickstarter Page? 00:06:15 - Playthrough Videos? 00:09:07 - The Best Marketing By Far 00:10:55 - Understanding Buying Signals 00:11:59 - Hygiene Factors 00:16:04 - Do I Need Big Name Reviewers? 00:19:24 - Doe...

On this week's episode of Crowdfunding Nerds Andrew, SEO Wizard Rick and Sexy Irish Sean talk about the important topic of Mental Health during a Kickstarter campaign. Episode 9 00:01:34 - The Stress Of Kickstarter 00:04:07 - Time Spent On Kickstarter Projects  00:09:18 - The No Plan, Plan 00:11:35 - Toxic Kickstarter Comments  00:19:10 - Will You Ever Feel Ready For Kickstarter? 00:22:02 - Just D...

SEO Wizard Rick answers some Google Analytics questions while Sexy Irish Sean explains what he has learned since joining the Next Level Web team.  Episode 8 00:01:11 - Sean's SEO Question 00:02:38 - Google Analytics Alternatives 00:03:50 - Does Google Analytics Slow Your Website Down? 00:07:38 - Managing Kickstarter Expectations  00:17:20 - Thinking Like An Entrepreneur 00:20:23 - How Long Do You...

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.  Episode 7 00:02:14 - How To Know If Your Facebook Ads Are Effective  00:06:55 - What Is A Lead? 00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign 00:13:29 - Why You Should Not Use Facebook "Lead Ads" 00:15:45 - Benc...

The Crowdfunding Nerds are joined by Gabe Barrett of the Board Game Design Lab this week. They discuss email lead generation through cold calling, how to engage a Facebook group community, and more!  Episode 6 00:01:40 – How Did Gabe Barrett Get Into Game Design? 00:03:14 - Who Is Gabe Barrett? 00:04:22 - Best Board Game Design Lab Episode 00:05:50 – Email Cold Calling (Pitching)  00:14:00 – What...

Andrew, Rick and Sexy Irish Sean of Crowdfunding Nerds discuss 4.5 things you need to plan for before you launch on Kickstarter. They also cover if you should ever delay your launch or limit your pledges. Episode 5 00:00:44 – Episode Overview 00:01:30 – Delaying Your Launch 00:03:20 – Fallen Land 00:04:25 – Freelancers RPG 00:07:00 – Kickstarter Is A Proof Of Concept 00:14:45 – 4.5 Scenarios 00:16...

In episode 4 of Crowdfunding Nerds, Andrew, Rick and Sexy Irish Sean compare the new crowdfunding site, Gamefound, with Kickstarter. They also discuss manufactured urgency vs. legitimate urgency with regards to crowdfunding.    Episode 4 00:03:14 – Episode Overview 00:03:43 – What is Manufactured Urgency? 00:07:50 – What is Legitimate Urgency? 00:15:40 – Positive Use of Early Bird Implementation 0...

In episode 3 of Crowdfunding Nerds, Andrew, Rick, and Sexy Irish Sean do a deep dive into your crowdfunding offer. When it comes to your offer, buyer’s remorse, shipping, and manufacturing must all be considered when crafting your Kickstarter landing page. -------- Episode 3 00:00:36 – Episode Overview 00:01:33 – Building A PC 00:02:55 – Kickstarter And Comic Books? 00:06:55 – The Offer 00:08:40 –...

In the second episode of Crowdfunding, Nerds Andrew, Rick, and Sexy Irish Sean reminisce about their time playing World Of Warcraft before switching topics and getting into Facebook Ad optimization for Kickstarter. Finally, they share tips on how to develop a board game from a marketing perspective.  -------- Episode 2 00:00:53 – Episode Overview  00:01:25 – MMORPG’s  00:04:46 – How To Write Faceb...

On this episode of the Crowdfunding Nerds podcast, Andrew, Rick, and Sexy Irish Sean break down Kickstarter referral metrics and present a helpful ratio to understand your marketing efforts. Want to know when your board game is ready for Kickstarter? Listen out for all of our Crowdfunding Nerds tips that will help you line up your product for success!  -------- Episode 1 00:01:04 – Episode Overvie...

Welcome to Crowdfunding Nerds, a podcast all about marketing and crowdfunding by a bunch of nerds that are learning as they go in this ever-changing environment. In 2020, Crowdfunding Nerds has helped board game creators raise 2 million dollars on Kickstarter while seeing over 90% of our clients funding on the very first day of their launch. The vast majority of these clients were first-time creat...