Gold City Ventures
Crickets to Cha-Chings
Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
Author
Gold City Ventures
Category
Podcast website
Latest episode
Jun 16, 2026
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Episodes
Tops 5 Ways to Improve Your Shop During Uncertain Times - 044 06.04.2020 25:55
In this week's episode we talk 5 tips to improve your shop during uncertain times. The world is a little off right now, that's no secret, but how can we use this time at home as an opportunity versus a roadblock? I've come up with a few tips to help you get focused on your shop and take advantage of this time. LINKS - laurenkeplinger.com/checklist laurenkeplinger.com/group/facebook
Building a Business That Works For You - 043 30.03.2020 26:40
In this weeks episode we discuss strategies that you can employ and things you should keep in mind when starting an Etsy business os that it can work for you. Not everyone is in the same season of life, and the wonderful aspect of Etsy is that it offers endless flexibility. So how can you harness that flexibility to set and achieve your business goals? Take a listen! LINKS laurenkeplinger.com/face...
Overcome the Business Overwhelm - 042 23.03.2020 33:31
Overcoming the Overwhelm - 042 In this week's episode we talk to Katie Fleming, a former accountant turned entrepreneurial consultant about how to overcome and control your feelings of overwhelm. A lot of you have expressed to me that you are having trouble taking that final leap to launch your shop because you're feeling overwhelmed. Whether you're anxious that your shop will flop or that it wi...
The Pros and Cons of International Shipping - 041 09.03.2020 26:53
In this week's solo episode I talk about some tips that I have for sellers considering expanding into the international market. There are some larger things to keep in mind such as cost to yourself, how to protect yourself, and the best practices when it comes to interacting with your international customer. We address those aspects of international shipping and more, so give us a listen and if yo...
Building a Brand With One of a Kind Items - 040 02.03.2020 36:58
This week we are talking to Etsy shop owner Cindy Funk of Neatokeen, an Etsy store specializing in collectibles and vintage linens. Cindy talks to us about how to successfully brand your shop when the items you carry are one of a kind. We touch on staying in your niche in order to maintain your brand and best practices for interacting with your customers and optimizing your store. LINKS - ht...
Worried about yesterday's Etsy advertising announcement? 27.02.2020 20:12
Are you worried about the changes that Etsy is making to Etsy advertising? This bonus episode will walk you through what is happening, when it is happening, and what the projected impact will be in terms of hard, real-life shop numbers. Want to continue the conversation -- laurenkeplinger.com/facebook
Scaling Your Etsy Shop At Any Stage- 039 24.02.2020 29:47
In this week's episode Lauren gives tips to Etsy sellers at all stages of their store on ways that they can grow or scale. She walks through the four stages of seller: New with unopened store, opened store with inconsistent sales, medium sales but not reliable, and booming business in need of scaling or reigning in. Through each of these stages there are strategies to implement in order to make yo...
International Etsy - Obstacles and Differences 17.02.2020 24:25
In this week's episode we talk to Charo Roman, owner of ASEISMANOS Etsy store. Charo is based in Spain and, with the help of her husband and daughter, she hand-makes tech accessories, backpacks and handbags. We discuss some Etsy policies and how they impact international Etsy sellers, specifically the encouragement to offer free shipping. We also talk about things that we wish we'd known when we f...
Creatively Naming Your Etsy Shop 10.02.2020 24:08
Creatively Naming Your Etsy Shop- In this week's solo episode, we talk through some tips for how to begin the planning process for naming your Etsy shop. The name of your Etsy shop is your customer's first impression, so take the time to plan and strategize, while also considering that the name of your shop will not make or break your business. We talk through some common mistakes and some of my p...
The Power of Meaningful Instagram Connections 03.02.2020 32:10
The importance of social media to drive sales for online retailers is growing exponentially. In this week's episode we talk to Kristyn Burney about how she utilized Instagram's Live, Story and posting features to create meaningful connections with her followers, effectively turning them from followers to fans. We discuss tips for how to engage with followers and touch on some best practices for us...
Mastering the Art of Product Photography with Becca Ellison - 035 20.01.2020 44:10
Mastering the Art of Product Photography with Becca Ellison - Why product photography and its quality is so important including tips to using Lightroom and natural light to ensure your photos aren't too dark, grainy or low resolution as well as tips for maximizing your lighting for photo clarity, branding your photos in order to maximize sales and create consistency and how you can utilize your ph...
My 2019 Year in Review - What Worked and What Didn't Work 07.01.2020 34:25
My 2019 Year in Review - Big changes my business saw in 2019, what worked best for me (and how you can apply those things to your business), what didn't work, and preparing for 2020. LINKS - Facebook group - http://www.creativemomboss.com/facebook SEO Superstar - http://laurenkeplinger.com/seo
Pivoting your Business by Listening to your Customers - 033 02.12.2019 50:34
Allison Carter has built a successful business simply by listening to her customers - what they want, what they want added to what she already has, and what direction they need her to go in...even when it is something that she's not sure she wants to do. Listen to all the wisdom she shares about building a business in the margins of time, listening to your customers and pivoting to meet their dema...
Questions to Ask for Constructive Feedback - 032 25.11.2019 23:38
Feedback is necessary to improve your product and present it with it's best foot forward. Feedback will also give you the confidence to sell your product and reassurance that you are marketing it to the correct audience. Consistent feedback can occur through customer reviews or friends and family. However, there are certain pieces of your business that your friends and family may not be qualified...
Finding Balance in a Job You Love (while raising young children) - 031 18.11.2019 52:05
Welcome back to this week's episode of Crickets to Cha-Chings. On today's episode we're talking with my college friend, fellow military spouse and sorority sister Alyssa Cowan. Alyssa is the brains behind Stinkmuffin, and she's done an amazing job of building her business with balance and grace while also raising two very young children (including an infant). In this episode, we'll talk about: How...
6 Types of Customers You Meet on Etsy and How to Handle Them - 030 11.11.2019 34:54
Welcome back to another episode of Crickets to Cha-Chings! Today, we are going to dive into you several of the different kinds of customers that you find on the Etsy platform. I wrote a blog post about this a couple years ago and this updated and expanded version of that blog post. In this episode, we'll talk about: Different types of customers you'll encounter on Etsy Dealing with bargain-shoppe...
Staying in Your Own Lane While Building a Brand - 029 04.11.2019 55:19
Hey everyone! Welcome to another episode of Crickets to Cha-Chings. I am so excited for this episode because today I have a very special guest, Adriane Woodle Mrsa. She is a reef maker on Etsy and has been in business for right around 2 years with a sale of over 1500 . I think it's super helpful for you all to hear from other people who have had success on Etsy or had success in an online busines...
Getting Ready for the Holidays on Etsy - 028 28.10.2019 36:13
Welcome back to another episode of Crickets to Cha-Chings!, where we are super focused on taking your shop from struggling sales to consistent Cha-chings! On today's episode, we are going to be talking about getting ready for the holidays and not be stressed and freaking out about the holidays. I want you to get an early start on it really processing and thinking about what you're going to be doin...
3 Etsy Analytics You Should Be Paying Attention to - 027 21.10.2019 27:49
Today we're diving into the most important analytics so that you're not overwhelmed by all of the numbers that Etsy provides but instead you can just focus on the ones that are going to get the most impact for your shop and the backend of your Etsy shop. In this episode, we'll talk about: Why should we care about Etsy Analytics and how these numbers improve your shop? About Etsy Analytics Tracker...
You Have a Shipping Issue...Now What - 026 14.10.2019 37:27
Shipping issues are almost inevitable in an online business, so how do you deal with them when they arise and how do you make sure you are protect from a potential scammer who is just wanting something for free? In this episode, we'll talk about: Big reason why policies are so important and how you can protect yourself through your policies Why you should NEVER guarantee that your item will arrive...
Setting Revenue Goals for your Shop (and why I set mine lower this year than last) - 025 07.10.2019 32:30
Setting realistic goals is super important as a business owner - but what happens when chasing after those goals takes over your life. In today's episode we're diving into why I set my revenue goals LOWER this year than last, and how you can set goals that work for your family and allow you to have work/life balance. Key Links: Episode 11 (Custom Orders on Etsy) - https://www.creativemomboss.com/e...
Should You Run Sales in Your Etsy Shop - 024 30.09.2019 26:17
Hey there and welcome back to another episode of crickets cha-chings! Today, we are going to be diving into whether or not you should run a sale to your Etsy shop. I see this a lot with people who are struggling to get traction or to have consistent sales of their products. And one of the things that they often times say is "I think I'm gonna run a sale to try and drive more traffic in to try and...
7 Reasons Selling on Etsy Can Be Your Dream Job - 023 23.09.2019 27:51
In today's podcast, we are going to talk about the top 7 reasons why building an Etsy shop can really and truly be the job of your dreams . It is flexible -It is so flexible depended on what you want from it. It can be part time, can be full time, can be side gig money and can be a supplemental income It can ebb and flow with your season of life - You don't have to stay in one place. You don't alw...
Don't Open a Second Etsy Shop - 022 16.09.2019 28:04
Hey there and welcome back to another episode of Crickets to Cha-chings! Today we are going to go over something that I get asked a lot in my Facebook group and through email… really through email and that is whether or not you should open a second shop on Etsy. People ask me this question alot especially when they're first getting started. I wanted to do this as a podcast because it's kind of h...
Are You Setting Realistic Goals or Making Excuses For Your Etsy Shop? - 021 09.09.2019 25:40
In this episode we talked about: Why I don't love how people and businesses do marketing on social media About Amy Portefield podcast episode - Is this ONE EXCUSE Sneaking into Your Business and Slowing You Down? Taking imperfect action Difference between making excuses or playing small versus setting realistic goals Detrimental attitude that puts most women entrepreneur to an incredible amount of...
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