Crickets to Cha-Chings

Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales. And the best part? She's in a notoriously "saturated" niche of wreaths! If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that s...

Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder! In this episode, we'll talk through: 1) How to know if your issue is traffic volume or conversion rate 2) What a decent conversion rate looks like, and what kind of...

On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner. We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommends to keep track of your expenses and income throug...

Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search. She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around. Liz tells us her story of setting prior...

There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction on Etsy and build the business that you are wantin...

Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home. Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a part time income for herself...so if you are tracking...

Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program. Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her income...and best of all, she was able to cut back...

For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course...

Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization. Check out...

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021! Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops. Facebook group - la...

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness. Looking to scale your sales...

In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop.⁣ ⁣ Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these.⁣ ⁣ I've been hearing these things since I started selling on Etsy in 2012, and I'm still seeing...

Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy. Listen in to hear all her advice about niching down, scaling your sales, and how you can finally let go of the stress of...

I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked around my family.   Sign up for the Etsy SEO Checklis...

I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results. And the way to do that on Etsy, my friend, is optimizing your SEO. --------- DOWNLOAD THE SEO CHECKLIST Head to  laurenkeplinger.com/7steps if you don't have a copy of the checklist

Mistakes are always going to happen, and are a huge part of being a business owner. But the way I see it, the fewer mistakes you have to make the hard way, the better. When it comes to sharing the behind-the-scenes of my own business, I'm pretty transparent. This is the the stuff I WISH I had had someone tell me when I was first jumping in, or even as I was growing and struggling to make the leap...

Back by popular demand - an update and behind the scenes look at my business. Here's what worked and didn't work (hello COVID!) so far in 2020, the tangible numbers of my Etsy shop, and some moving forward goals for the end of 2020. Join the community and share your goals for the end of the year -- laurenkeplinger.com/facebook

Grace Hayden has mastered the art of connecting with influencers and collaborating to promote her brand of Turkish towels across multiple platforms. Tune in to hear how she develops a promotional calendar, finds people to collaborate with, and sources products that are NOT handmade to build a profitable business. Connect with us on Facebook at laurenkeplinger.com/facebook Check out Grace Hayden's...

How does an Etsy shop stay relevant as trends and popular items change? Gaby Abrams has built a wildly successful Etsy shop in the ever changing market of digital downloads, and she's here to talk to you about figuring out what is popular, catching on to those "trending items" and turning them into sales machines! Join the Etsy Roadmap FB Group - laurenkeplinger.com/facebook Download the free SEO...

Amanda Peterson transitioned from teacher to Etsy shop owner, and then pivoted her Etsy shop to make a completely different product than she started out with. Listen in to hear how she changed her business model to something that worked better for her lifestyle, matched her interests, and met customer demand...all while balancing her job as a mom of 5 kids! Struggling to grow your own Etsy shop? C...

Mallery Neptune has taken a passionate to serve underserved women in Haiti, and turned it into an ethical, sustainable business that has wide reaching impact. Tune in today to hear her story of the challenges that she faced in building a business in a third world country, how the business has changed over the years, and what she has learned along the way. Gift of Hope Haiti - https://www.giftofhop...

This week we will talk through 5 Quick and Dirty Tips on how to improve your SEO. All of these tips are in preparation for a master class I am offering Friday, April 24, 2020 at noon. You will need to register for this additional course, but my hope is that together we can take your shop from crickets to cha-chings! Follow the link below to learn more and register! LINKS - laurenkeplinger.com/mast...