Crickets to Cha-Chings

Brooke McMichael got started in the world of monogramming and applique several years ago, but when the pandemic hit the need to have a business with less inventory and easier fulfillment took over. She transitioned from finished monogrammed items to creating digital embroidery files, joined Scale Your Sales, and her business has taken off (without having to be shipping merchandise and dealing with...

If you haven't yet, head to laurenkeplinger.com/bootcamp to register for the Build Your Brand Bootcamp.  Happening April 25-April 28, we're doing a daily training with private daily podcasts, shop audits, and a pop up community.

In this week's solo episode, Lauren discusses a change you can make in your Etsy store to increase your conversion rate. Are you seeing a lot of traffic but not the conversions you want? Do know what conversion rate is typical for where you are in your shop? Are you offering too many choices to your customers, leading to decision fatigue? All of these questions and more are discussed this week in...

Let's talk through what that looks like -- do you really want a full time income? what if you just want a supplemental income? can you hit that income goal with time intensive items? what kind of changes do you need to make to hit the revenue level you are wanting? Need more help?  laurenkeplinger.com/checklist for the 8 step Etsy SEO Checklist

In this week's solo episode Lauren talks about the ever-emerging issue of failure to take the next step, and why it occurs. Whether you are in the research and learning phase of your shop, are looking for the next stage of growth, or haven't even launched your shop, this episode is for you! Learn about Lauren's theories as to why inaction is so prevalent and what she recommends to her students in...

In this week's guest episode, Lauren talks to Amy Eaton. Amy is a professional photographer turned photography coach. Hear some of Amy's tips and tricks on what makes a great product photo. Amy is also channeling her skills into a new venture to help creatives and makers alike! Listen to all this and more on this week's episode of Crickets to Cha-Chings.   Connect with Amy: Website: https://www.am...

In this week's solo episode, Lauren shares tips about things you can do if you feel like you're struggling with business burnout. She shares her own personal experiences with feeling burnt out over the last couple of years, and the cyclicality of her burnout that is a new discovery! All of this and more in this week's episode of Crickets to Cha-Chings!   I'd love to connect with you! Instagram: @...

In this week's guest episode, learn how Emily took a personal interest and passion and turned it into a profitable business! Emily put her seamstress and knitting skills to work to launch Blue Corduroy, specializing in hats of all shapes, textures, and sizes! Learn some tips and tricks from someone who took a passion and turned it into a profit in this week's episode of Crickets to Cha-Chings.  Co...

In this week's guest episode, Lauren interviews Scale Your Sales student, Angela Shehan. Angela's Etsy shop, Punaballoo specializes in punny print on demand items. Learn about Angela's experience diving right into the world of Etsy and some different strategies she deployed before she invested in Scale Your Sales in this week's episode.    Connect with Angela:  Etsy: https://www.etsy.com/shop/Puna...

In this week's guest episode, Lauren interviews Scale Your Sales student, Cheri. Cheri opened her Etsy shop, The Rustic Rhode just 11 months ago and has already hit six figures in sales! Learn about Cheri's recipe for success and the most important lessons she learned as a Scale Your Sales student. Don't forget, doors are open now, enroll today!   Connect With Cheri:  Etsy: The Rustic Rhode Scale...

Are you afraid of being successful in your business? Are you letting that fear holding you back from moving forward, because you think that if you are successful it means giving up other very important things in your life? Let's talk through it today on this episode of Crickets to Cha-Chings Join Scale Your Sales during this special bonus period - http://www.scaleyouretsysales.com

Do you have squirrel syndrome? Do you find yourself jumping from task to task, frustrated when you don't have success on any one thing (or platform)? If so, this episode is for you! Learn how squirrel syndrome derails the success you can have with your business, and how to fix it so that you can be in it for the long haul! laurenkeplinger.com/masterclass for the Masterclass happening Feb 17, 1pm E...

Tune in this week to hear Lauren's interview with Scale Your Sales student, Kim Tranquilli. Kim's Etsy store, FindUrHappiness, recently rebranded to The Sunny Paper Studio experienced an 11x increase in sales over the last 18 months. Learn how Kim has scaled her sales, and what decisions she made to streamline her processes and find her niche in this week's episode of Crickets to Cha-Chings! Maste...

Today on the podcast, we are talking through an incredibly important mental shift, whether you are brand new to business, been selling on Etsy for a while, or are just dipping your toes in the pool. Don't miss this mini episode as we talk through the mindset surrounding starting a business and how you frame what you're doing.   3 Sneaky Mistakes that will sink your Etsy shop (Feb 17 at 1pm Eastern...

In this week's solo episode, Lauren announces the newest Scale Your Sales enrollment period and what is changing in the program for 2022. Learn about listing critiques and Lauren's 20-minute hot seat, exclusive for Scale Your Sales students. Don't miss the special enrollment period, beginning February 17 after her Masterclass.    To enroll in the Masterclass visit: LaurenKeplinger.com/masterclass...

In this week's podcast, Lauren interviews second-time guest, Liz Wengard. Liz is a Scale Your Sales student who doubled her Etsy sales in less than a year while raising a young family. This week, Liz talks about her family's recent decision to put more of an emphasis on her Etsy store while her family continues to grow. Learn how Liz has scaled her shop and about her future plans in this week's ep...

In this week's solo episode, Lauren discusses running a business when you are mentally exhausted. It's no secret the last two years have been nothing less than unexpected, but do you have an outlet to express your feelings? And what can you do to alleviate stress on yourself in your workspace? Join Lauren in this week's episode of Crickets to Cha-Chings.   Website: www.laurenkeplinger.com Need hel...

In this week's guest episode, Lauren interviews DeAnn. DeAnn is a Scale Your Sales student who found her sweet spot in business that allowed her to go full-time! Lauren and DeAnn discuss the importance of fine-tuning the details and knowing when it's time to take the leap of going full-time. Check it out in this week's episode of Crickets to Cha-Chings!  Connect With DeAnn:  Web: https://cantsitst...

In this week's solo episode, Lauren discusses creating guilt-free policies in your Esty shop. Setting policies that you stand behind should be your first step in launching your shop. But what are some common policies you should consider? And are you selling yourself short by being flexible with every customer? Listen to Lauren's opinions, suggestions, and current policies in this week's episode of...

In this week's solo episode, Lauren discusses what did and did not work in her Etsy shop in 2021. Dive in as she discusses her 2021 goals, challenges, successes, and new endeavors! Learn also what goals Lauren has set for herself in light of 2022.    Looking to connect with Lauren? Slide into her DMs on Instagram:  @lauren.keplinger  

In this week's episode, Lauren interview Michelle Palacios to discuss goal planning for 2022. Michelle discusses her steps to creating tangible goals that make follow-through manageable instead of overwhelming!    Connect With Michelle:  Web: https://mandkcollective.com/ Instagram: MandKCollective

In this week's episode Lauren Interviews Nicole Stevenson from Dear Handmade Life. Learn all about Nicole's journey from starving artist to multi six-figure entrepreneur! Explore all that the Dear Handmade Life community has to offer, and enjoy the conversation about the importance of grit in this week's Crickets to Cha-Chings!    Dear Handmade Life Instagram: dearhandmadelife Facebook: https://ww...

In this week's episode, Lauren interviews Michelle of Lushy Labels! Michelle's personalized wine label Etsy store boomed with 2,000 sales in just 6 months! Learn why she believes prioritizing personalization and customer service are two major keys to standing out on Etsy.  Etsy: https://www.etsy.com/shop/LushyLabels Instagram: https://www.instagram.com/lushylabels/ Facebook: https://www.facebook.c...

In this week's episode, Lauren interviews Scale Your Sales student, Kellie Abernethy. Kellie's Rest of the Nest Etsy store is 18 months old with 3,800 sales! Learn about Kellie's belief that grit and perseverance are the key factors in the success of your Etsy store. Listen now!    Sign up for the email list: https://www.laurenkeplinger.com/email Rest of the Nest Etsy: https://www.etsy.com/shop/Re...

In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!