Crickets to Cha-Chings

Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product based business space and decided to take action to fill it.  In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!).  UPP is a 2 day creative confer...

Over the past several years of doing the coaching/teaching/podcasting things, I've become very familiar with FB ads, and I always get really interesting comments on them. I'm not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of what people are actually saying. Here are a few c...

On today's episode, I am chatting with Stephanie about her journey to building a successful Etsy shop from her original products that she created for her own wedding. Listen as Stephanie talks about going from creating products that *she* wanted to understanding what is trending (and how to figure out where else her buyers are looking for trends that she can compliment).  Stephanie has built her s...

We all have different mental roadblocks that hold us back from taking the next step, whether that step is to start your Etsy shop or to grow your e-commerce business to the next level. I've had conversations with literally thousands of online sellers at this point, and I see common themes in the places where they get stuck or held back in the way they approach their business.  In today's episode,...

In moving into 2023, I had some big goals and things that I was super excited to talk about with y'all, primarily focused around my product based business and things that I want to do with it in the coming year. Obviously some of those are currently in a holding pattern while I wait for my house and workshop to be inhabitable again (if you missed it, we had a house fire!) but I got to take some ti...

2022 has been a doozy for me, and in this episode I'm recapping the major hits and misses of the year. There are always highs in business and lows in business and personally, and I'm not holding anything back.  We'll talk through the top 5 hits, the top 5 misses, and how I'm moving forward into 2023 by giving space to set goals for my product based business as well as my coaching business that wor...

Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy. We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand, and how to funnel Etsy customers to your own web...

Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more. Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!

You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my background (and my most successful product line) and...

Are you stuck on the hamster wheel of feeling like all the profit that you're making in your business is getting reinvested, and you aren't actually taking home any income?  STOP right there Let's take a deeper look at what is going on with your business financials and how to finally get a hold of them so that you can write yourself a paycheck not just every now and again, but every single month....

I'm not going to lie, it's been a tough year in online business. Many people are experiencing slower sales across all platforms than they have in previous years, and aren't sure what to do about that or why it is happening. Today on the podcast, we're talking about it. What parts can you control? What parts are out of your control? And how do you objectively look at your business and your products...

Did you miss Lauren's webinar last week "3 Strategic Shifts You Must Make to be Successful on Etsy"? You're in the right place! This week's podcast is actually the release of that very webinar with a special course announcement included!  The doors for Lauren's brand new course, Traffic Accelerator, are now open! If you are ready for a no-nonsense course focused on tangible steps to take to drive...

The day has officially arrived, the doors to Lauren's newest Masterclass "3 Strategic Shifts You MUST Make to Be Successful on Etsy in 2022" and her new program, "Traffic Accelerator" are officially open! Listen to this week's episode to hear Lauren describe what the difference is in her new course and how it differs from other training programs. If you have struggled to get your Etsy shop off the...

In this week's solo episode, Lauren continues her series on SEO and the change that it can have in your shop's success when executed strategically. She reveals a new project she recently embarked on with a friend and the organic success they have seen all because of strong SEO. Learn also about Lauren's new SEO Accelerator and how you can be the first through the doors of this course launch.  Conn...

You've heard of Etsy SEO (or maybe you haven't) but do you really know what goes into it, why it is so important for your shop, and where to focus your energy when you create your listings to make sure they get found in the Etsy search? In today's episode, we'll talk through all those things so that you can get found in the Etsy search, get in front of their huge international audience, and get mo...

In this week's solo episode, Lauren talks about 3 ways that SEO can and will change the trajectory of your Etsy store or any e-commerce business. Learn about why SEO is what Lauren loves to talk about, and why it has become her passion to teach. Wondering why your shop isn't producing the results you believe it should? Check out this episode, for some tips and real talk with Lauren based on her ow...

In this solo episode, Lauren discusses tangible steps and strategies that you can implement into your Etsy shop to help jumpstart its success. She also sheds light on circumstances that can influence the profitability of your shop and actions you can take to avoid common pitfalls.  Are you ready to springboard your success through investing in your SEO? Mark your calendars for August 24 when the d...

In this week's solo episode Lauren discusses the importance of setting boundaries in your business. Some of these tips might seem counterintuitive to shop owners who are just starting out, but make no mistake that laying a firm foundation of healthy boundaries in your business now, will help you to thrive in the future. Learn how Lauren recommends you respond to special order requests, her take sa...

Have you been experiencing slower than normal sales? Have you seen other sellers saying the same? Worried this is the beginning of the end for your business? Make sure you're not falling into this trap so that you don't throw in the towel in your business. Need more help? Download the free Etsy SEO Checklist at laurenkeplinger.com/checklist or find ways we can work together at laurenkeplinger.com/...

In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset of COVID and the difference its had on consumer beh...

In this week's guest interview, Lauren interviews Elizabeth Chapel from Quilt Candy! Together they discuss their shared entrepreneurial spirit and the different mindsets they had in beginning their creative businesses. Elizabeth also shares inspiration on how to take a heavily hobby-centric niche and explore its scalability without becoming too broad in your scope. Listen to this collaboration of...

In this week's guest episode, Lauren interviews Erin Alexander of Product Powerhouse. Lauren and Erin when is the right time for a Shopify site. They talk about the differences between Etsy and Shopify and some of the strategies that you can employ on both platforms to make your business the most lucrative. All of these tips and more in this week's episode of Crickets to Cha-Chings  Magic Spoon: ...

In this week's guest episode, Lauren interviews Emily Kerr-Finell, co-founder of Wholesale in a Box. Lauren and Emily discuss how to determine if taking your business wholesale is the right choice for you. Emily breaks down the main aspects of your business you should consider first, as well as offers tips on how to break into your local wholesale markets. All this and more in this week's episode...

In this week's guest episode, Lauren interviews Lisa Joworski of AWE Struck Aspirations. Learn about Lisa's passionate career in therapeutic recreation working with the older population and how that fueled and inspired her digital download Etsy store.  Connect with Lisa:  Etsy: https://www.etsy.com/shop/AwestruckAspirations Facebook: https://www.facebook.com/AWEStruckAspirations/

In this week's guest episode, Lauren interviews Ang Swann-Doyon from The Social Focus. Ang talks about creating social media that meets your target demographic where they naturally already hang out. Learn key tips for special strategy and more in this week's episode of Crickets to Cha-Chings.    Connect with Ang:  Website: https://www.thesocialfocus.co/   Instagram: https://www.instagram.com/theso...