Creatorluxe
Creators Uncut
Creators Uncut is the podcast that goes behind the scenes of YouTube’s biggest and most unique channels to uncover the stories, strategies, and challenges that creators face while building their brands. Hosted by Spencer Sheffield, this show pulls back the curtain on the business side of YouTube, from landing sponsorship deals to growing an audience and navigating the highs and lows of the creator landscape.
Where to listen?
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Episodes
The Truth About Animation on YouTube (From a Disney Veteran) 10.07.2026 45:34
Mike Blum has spent more than 30 years in animation, starting as a software engineer at Disney Feature Animation before becoming an Emmy-nominated director and eventually founding Pipsqueak Animation. Today, he's building Barkster Kids Songs, a YouTube channel where his team owns the intellectual property they're creating instead of giving it away to a studio. In this episode, Mike shares...
The Real Reason I Came Back to YouTube 26.06.2026 22:28
We sit down with Matt Stokes, a former YouTuber turned TikTok specialist, to talk about stepping away from YouTube, building a career in the rapidly changing world of short-form content, and what ultimately inspired him to return to the platform after nearly five years away. Matt shares his journey from uploading Club Penguin videos as a kid to working at one of the UK's leading TikTok agencie...
Why Most People Quit YouTube Too Soon | @mrjerrypotter 12.06.2026 28:28
We sit down with Jerry Potter, creator of Done By Lunch, to talk about building a sustainable YouTube channel, why most creators wait too long to start, and what actually matters when growing on the platform in 2026.Jerry breaks down how he went from working as a radio host to building a YouTube business helping entrepreneurs grow channels in just 90 minutes a week. We dive into why niching down i...
The First Professional YouTuber 29.05.2026 33:51
We sit down with Cory Williams, one of the original creators on YouTube and the first professional YouTuber ever paid by the platform, to talk about the early days of YouTube and what 21 years of creating content has taught him. Cory shares how he got started online before YouTube even existed, how he became one of the first creators monetized by YouTube, and the wild story behind his first sponso...
Behind the Content Strategy at Ramsey Solutions 16.05.2026 53:28
We sit down with Trevor Brock, a Content Strategist for Ramsey Solutions, to talk about the strategy behind successful YouTube content. Trevor shares how he got started in the world of YouTube and content creation, what it’s like working on content strategy for a major media network, and the lessons he’s learned from helping channels grow. We also dive into what makes content actually connect with...
Most People Fail at Social Media Growth 01.05.2026 48:07
In this episode of Creators Uncut, Spencer sits down with Connor Flannery, the creator behind Connor Pugs, to break down what actually drives retention and growth on today’s social media platforms. Connor shares how he approaches content with a sharp focus on keeping viewers watching, and why understanding audience behavior is more important than ever in a crowded digital space. We dive into the m...
Is YouTube Killing Podcasting? 17.04.2026 55:43
This episode of Creators Uncut features Ryan Roghaar, a longtime marketing agency owner and host of Eggs the Podcast. Ryan breaks down why niching down is still one of the most misunderstood pieces of advice in content creation, and why most creators don’t need massive audiences to succeed. The conversation dives into platform strategy (especially YouTube vs. podcast platforms), building authority...
10 Years on YouTube… Here’s What It Took to Hit 100K 03.04.2026 27:56
Creators talk a lot about going viral, but what about the long game of YouTube? In this episode of Creators Uncut, host Spencer Sheffield sits down with Terry Smith from the YouTube channel Spider-Fan to talk about what it really takes to build a channel over the course of a decade. Terry shares the story behind his 10-year YouTube journey, how he built a passionate audience around Marvel and Spid...
How Smart Creators Actually Grow on YouTube 24.03.2026 33:25
Are you struggling to grow your YouTube channel, even though you’re posting consistently? In this episode of Creators Uncut, Spencer sits down with Matthew Pierce from TurboRank to uncover proven strategies for optimizing your channel, re-engaging your content, and using platforms like Reddit to drive traffic.🎯 What You’ll Learn in This Episode:How Matthew went from radio to viral podcasts to mas...
The ORIGINAL Power Tool YouTuber 06.03.2026 24:40
What was it like being a YouTube creator before YouTubers even existed? In this episode of Creators Uncut, Spencer sits down with Rob Robillard from the Concord Carpenter YouTube channel, one of the early pioneers of tool reviews and contractor-focused content on YouTube. Rob shares how a prank on a friend accidentally launched his blogging career, how that blog eventually turned into a YouTube ch...
Creating Tutorial Videos to Generate Real Business Leads 20.02.2026 15:16
In this episode of Creators Uncut, Spencer sits down with Sean Boyle from Momentum 360 to talk about what actually makes YouTube content work. Sean shares his journey building a marketing-focused channel, how tutorial videos drive real business leads, and why chasing “magic pill” strategies is the fastest way to fail on YouTube. They also dive into niche strategy, handling comments, creating conte...
How Small YouTube Channels Can Get Big Traffic 10.02.2026 25:05
In this episode of Creators Uncut, Spencer flips the script and becomes the guest. Interviewed by Julie, he opens up about his own YouTube channel, the surprising success of a recent Terraria update, and what it’s really like running a niche, search-driven channel over the long term. They break down how Spencer turned a game update into over 200,000 views with just 4,000 subscribers, why tutorial...
Production Value vs. Authenticity 26.01.2026 18:45
In this episode of Creators Uncut, Spencer sits down with Jason McKenzie, the creator behind Small Business Big Visibility, a YouTube channel dedicated to helping entrepreneurs and creators confidently show up online. Jason shares his journey from being a longtime YouTube consumer to finally stepping in front of the camera—and what it took to overcome fear, self-doubt, and perfectionism along the...
Building a Travel Channel During COVID 09.01.2026 19:32
In this episode of Creators Uncut, Spencer sits down with Ralph Velasco, travel photographer, author, and creator behind The Continental DRIFTER®. Ralph shares how a planned travel TV show fell apart during COVID — and how that setback led him to build a YouTube channel while living fully location-independent. We dive into the mindset shift from photography to videography, why simplicity matters w...
The Best Moments of Creators Uncut in 2025 26.12.2025 23:34
In this episode of Creators Uncut, Spencer sits down with Julie — producer of the show and co-founder of Creatorluxe — to recap the first full year of the podcast and reflect on what it actually takes to grow on YouTube as a creator. We break down our real YouTube analytics, what surprised us most about podcast growth, and how our mindset around comparison, consistency, and quality has changed ove...
Why You Shouldn’t Start a Podcast in 2026 (and what to do instead) 16.12.2025 33:50
In this episode of Creators Uncut, Spencer sits down with Lane Kawaoka — real estate investor, founder of The Wealth Elevator, and long-time podcaster — to break down the real differences between YouTube and podcasting. Lane shares why discoverability on YouTube is unmatched, why most podcasts struggle to grow, and why creators should think differently before starting a video podcast. We dig into...
The Content Rule That Generated Over 800,000 Views Per Video 01.12.2025 39:49
In this episode of Creators Uncut, Spencer sits down with Drew Witt, the maker and creative force behind the channel Wittworks. We delve into his journey to achieving income security, focusing on how he successfully blended woodworking projects with entertaining storytelling and leveraged his videos to build a successful 3D printing product business. After his job as a pastor was impacted by the p...
He Went Full Time on YouTube in 3 MONTHS 14.11.2025 37:29
In this episode of Creators Uncut, Spencer sits down with Scott Curry, a creator known for his finance and investing expertise on the channel We Profit with Scott Curry. We delve into his journey to financial freedom, focusing on investing in the stock market, trading stocks and options, and crypto. After early failures in ventures like MLM and motivational speaking, he launched his stock channel...
Uncovering The Awkward Side of YouTube 31.10.2025 30:22
In this episode of Creators Uncut, Spencer sits down with Dr. Robert Chan, a practicing Urologist and creator who blends his interest in medicine with his passion for film and video. We dive into his unique niche, focusing on educational content about urology-related topics, including discussions on erectile dysfunction and penis pumps. Dr. Chan shares how he uses his channel to streamline patient...
Creating a HORROR Movie Using AI 17.10.2025 51:17
In this episode of Creators Uncut, we sit down with Professor Shadow, a creator known for his dark, shadowy storytelling. We delve into his unique approach to the genre, focusing on gothic horror and suspense.. Professor Shadow shares how he builds horror with soul, utilizing classic monsters like vampires and werewolves to deliver meaningful messages about self-development. Discover how this buil...
The Secret to Growth: Living in the NOW 06.10.2025 28:00
In this episode of Creators Uncut, we sit down with motivational speaker and religious thought leader Billy Mandarino of @thenow-istbillymandarino9503 We explore the power of living in the present and how embracing the NOW can directly impact your YouTube growth. If you’ve been overthinking, stressing about the future, or feeling stuck with your channel, Billy shares practical insights and minds...
What YouTubers Need To Know About SEO 20.09.2025 42:35
Today on Creators Uncut, Spencer is joined by TJ Robertson, a business owner and SEO expert who has been making content for over a decade. TJ shares his journey from a video game content creator to a successful online entrepreneur, revealing why views aren't everything and how AI is changing the content game.---In this episode, we discuss:How TJ's early start in SEO helped him rank his fir...
He Made 120 Videos in 120 Days. Here's What Happened. 05.09.2025 38:17
Today on Creators Uncut, Spencer is joined by Ivan Mana, a content creator with eight years of experience in affiliate marketing and teaching online. Ivan shares his journey from a bank job to becoming a full-time online entrepreneur and how a 120-day video challenge helped him build a consistent and profitable YouTube channel. He also shares his best advice on balancing passion projects with stra...
What No One Tells You About Being a Beauty Influencer 22.08.2025 39:37
Today on Creators Uncut, Spencer is joined by Miranda from Slashed Beauty to talk about her decade-long journey as a beauty influencer! Miranda shares how she started her channel in 2012 by finding a gap in the market for budget-friendly beauty content. From filming on a MacBook to building a full-time career, she shares her best advice for aspiring creators. 🔥 Subscribe for More Creator Insights...
How to Make a Living on YouTube Without Relying on YouTube 08.08.2025 46:48
Today on Creators Uncut, we're joined by Steve Feldman, the force behind the YouTube channel Steve's POV. With over 750,000 subscribers, Steve is the biggest channel we've ever had on the show! Discover how Steve transformed his love for Japanese culture and cars into a thriving business, leveraging his YouTube presence to open doors and create multiple streams of income—from importing...
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