Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion.  If you're thinking of running a Black Friday sales, it&a...

Send us Fan Mail You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work?  Did you know that you an evergreen a virtual summit?  Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speak...

Send us Fan Mail In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Ad...

Send us Fan Mail In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audienc...

Send us Fan Mail In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead...

Send us Fan Mail In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to...

Send us Fan Mail Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success.  Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you p...

Send us Fan Mail Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with u...

Send us Fan Mail In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk about a recession lately and de...

Send us Fan Mail So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel. Here’s what I want you to do next. Test it. Set up an email account, one that you can use for testing and go through your everg...

Send us Fan Mail One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergr...

Send us Fan Mail On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think. And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business...

Send us Fan Mail Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compr...

Send us Fan Mail Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this episode: Free Planner (valued at $47)...

Send us Fan Mail All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer ( if they are the right fit for your course or program). If your sales page is poorly written or designed and does n...

Send us Fan Mail Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them. Listen in for th...

Send us Fan Mail Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list. When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract. Listen in for hot tips on...

Send us Fan Mail Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?  Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free? In addition, you may be asking, do you need a lead ma...

Send us Fan Mail An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in thei...

Send us Fan Mail Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts.  Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your on...

Send us Fan Mail Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students.  Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online c...

Send us Fan Mail Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out.  Episode Highlights: What is affiliate marketing The benefits of affiliate marketing to sell your online cours...

Send us Fan Mail Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights: What is a live launch? What does an evergreen sales funnel look like? W...

Send us Fan Mail Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers).  The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers? If you need to create a lead magnet for your online course that attract action taker...

Send us Fan Mail Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience. And that’s an audio course. But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio...