Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework. This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who ditched the static download and built interactive lead magnets instead. Some are converting over 50%. And here's how I made it: I drop...

Send us Fan Mail The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it. In this episode I walk through why a curated peer mastermind changed how it feels to run my business, and why it's almost never the thing people assume it is. In this episode: - Why the big decisions get lonelier as your business grow...

Send us Fan Mail This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table. In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that...

Send us Fan Mail Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart. Six of us walked through ex...

Send us Fan Mail Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path. After Savannah Gilbo's best launch ever brought in almost 200 new students, her live coaching calls were running 30 minutes over. Her membership deliverables doubled. She was burnin...

Send us Fan Mail Hosted by Dr. Destini Copp  ·  Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By...

Send us Fan Mail This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly. Difficult clients. Refund requests. Payment plans that ghost you. Employees who snap. Customers who buy domain names to smear you. Yes, that actually happen...

Send us Fan Mail This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now. We cover: what a Claude skill actually is (and how it compares to a custom GPT), the dif...

Send us Fan Mail What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode. I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT t...

Send us Fan Mail You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar? In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's...

Send us Fan Mail What if the next person to buy your product isn't a person at all? In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key researc...

Send us Fan Mail Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product busine...

Send us Fan Mail Is the newsletter market already too crowded… or are we just getting started? In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsletter space right now. From creators running paid newsletters to founders using email to power entire businesses, this group brought a wide range...

Send us Fan Mail If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business. In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me.  We unpack our 5 biggest t...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (and if ) you use AI clones will make or break their impact on your business. I share real-world examples of when AI clones shine—especially...

Send us Fan Mail Today’s episode is a little different. What you’re about to hear is the audio from a live session I taught yesterday called: “Why Courses Aren’t Working Like They Used To (and What Replaces Them).” I decided to share it here as a bonus episode because the conversation felt important. If you’ve ever thought: “My course used to sell… why does it feel harder now?” Or… “Why are buyers...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work.  If you’ve built a body of work you’re proud of—a real framework, clear philosophies, trusted judgment—then the idea of an AI speaking for you can feel risky. And I want to assure you: that fear is valid, a...

Send us Fan Mail AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy. Here’s the good news: this isn’t a panic moment. But it is a clarity moment. In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue. You’ll learn: What AI inbox filte...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still see them get stuck.  The problem isn’t you, your material, or your students. It’s that the course model was never built to support real-time...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business. We’ll walk through how clones are built to apply your unique way of thinking —n...

Send us Fan Mail Friend, I bet you're sitting on IP you didn't even know you had. What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking? In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way,  and what actually turns experience into a...

Send us Fan Mail Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could. I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by obser...

Send us Fan Mail We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes? In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started be...

Send us Fan Mail The numbers I check every single week (and why they matter more than dashboards) If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make bette...

Send us Fan Mail If you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed. In this episode, I dig into the State of Newsletters 2026 report from Beehiive and share why email is now the most stable (and profitable) part of the creator economy. I’ll walk you...