Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail Welcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing. In this episode, Jenna dives deep into the world of email mar...

Send us Fan Mail On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits...

Send us Fan Mail On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to...

Send us Fan Mail On this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience.  In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audi...

Send us Fan Mail On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality co...

Send us Fan Mail Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media. Aliyah, with her mastery in crafting digital solutions, throws light on...

Send us Fan Mail C.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically. She also emphasizes the importance of email marketing and bre...

Send us Fan Mail Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveragin...

Send us Fan Mail Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business. Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles...

Send us Fan Mail In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimize...

Send us Fan Mail Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their...

Send us Fan Mail Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. T...

Send us Fan Mail Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success...

Send us Fan Mail In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue. From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace. Kate emphasizes the importance of maintaining...

Send us Fan Mail Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of...

Send us Fan Mail Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effectiv...

Send us Fan Mail In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific a...

Send us Fan Mail In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and...

Send us Fan Mail In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership.  She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free ma...

Send us Fan Mail Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers.  All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and c...

Send us Fan Mail Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community. In this episode, Damla rev...

Send us Fan Mail Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart...

Send us Fan Mail Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it.  From picking the right marketing strategies...

Send us Fan Mail In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the...

Send us Fan Mail In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss: Why a book should be turned into a cour...