Jan van der Aa

Creator Empires: Builders in Language Education

Business EN ↓ 202 episodes

Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.

Author

Jan van der Aa

Category

Business

Podcast website

www.creatorempires.com

Latest episode

Jun 30, 2026

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Episodes

154. How Marina Mogilko Got $1.7M In Funding In Exchange For 5% Of Her Future Earnings 16.06.2022

Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She’s a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina and per personal channel Marina Mogilko, but also because of her strong network in the startup world. In this episode you’ll learn: - How Marina got a $1.7M investment in her creator career - How her ch...

153. I Sold my Creator Business Last Week - Four Things I Learned 10.06.2022

Last week I sold my 'creator business' LanguageBoost and earlier this year I also sold my share in a translation agency that I started about ten years ago. Both exits were very humble and didn't make me rich. Why and does it even matter? In this episode, I'll share four major lessons I learned from building and selling online these two online businesses. For more interviews and to learn more about...

152. From Struggling Creator to Netflix Show Host with Jo Franco 03.06.2022

According to multilingual storyteller, Netflix show host, and YouTube Jo Franco, creators should try to build a career that is aligned with their values, rather than pursuing money and fame. Topics we'll cover in this episode: - How realistic is it to become a creator in 2022 - The risks of having a business partner and what to do about it - How she got her own Netflix show - What pays better; Net...

150. Should Creators Partner with Platforms like Studio, Skillshare or Udemy? 22.04.2022

In this episode, we talk about whether it's worth it for YouTube creators to publish courses on course platforms like NasAcademy, Monthly, Skillshare or Udemy. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ 

Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube...

149. How to Feel more Confident about your Business Decisions 15.04.2022

For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Do you have an online education business that’s making over 6- o...

148. How Much Should You Give Up For Affiliates? 11.04.2022

Takeaways from this episode: – One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money. – Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies. – Fight the scarcity mindset, be generous with affiliate commissions. Over the long t...

147. Case study - How YouTuber 12X her Hourly Rate by making her Membership 'Evergreen' 05.04.2022

In this episode, we're talking to Vanessa from the 4 million subscriber YouTube channel 'Speak English with Vanessa'. Vanessa and I have been working together for quite a while now and in this episode, she shares how she 12x her hourly rate by turning her membership course into an evergreen course. For more interviews and to learn more about how we can help you with your business: https://creators...

146. Free Trial, One-off Payment Or Payment Plan? 01.04.2022

Takeaways from this episode: - Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing. - Split testing can be incredibly hard unless you have a huge amount of traffic. Offering different prices to different segments of your audience can also lead to confusion amongst your audience. - Don’t copy others, the key is to find out...

145. How Creators Should Manage Their Mailing List 25.03.2022

Takeaways from this episode with Olly: If you don’t have a welcome sequence set up, you’re leaving a lot of money on the table. The first email sequence should last between 7 and 30 days. Give people the time to learn what you’re all about. Make your first pitch within the first 5-7 days. Send out newsletters to keep your list warm and do regular email promotions. Exclude users who are still in yo...

144. SPECIAL: Takeaways from NasSummit 2022 21.03.2022

Events mentioned in this episode: - NasSummit: https://nassummit.com/ - VidSummit: https://vidsummit.com/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our po...

143. How Long Should Your Product Launch Last? 18.03.2022

For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt 

Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Do you have an online education business that’s making over 6- o...

142. How To Know WHY Your Video Exploded (or Didn't) - with Nate From Channel Makers 11.03.2022

Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Do you have an online education business that’s making over 6- or 7-figures? 
Want to know how we can help you scale?

 Mail us at hi@creatorsmarts

141. How To Grow Your Creator Business 2 to 10 Times Faster 25.02.2022

The key to growing your Creator Business faster is by making better decisions about which tasks to work on, and which ones not. Here's how you can do that: 1. Be clear about your goals 2. Identify your bottleneck (what's holding you back) 3. Invest time and money to remove the bottleneck Everything else is a distraction except for a few things... For more interviews and to learn more about how we...

140. Creating Evergreen Funnels VS. Doing Product 'Launches' 18.02.2022

For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Do you have an online education business that’s making over 6- o...

139. Creator Events I'll Attend in 2022 04.02.2022

Here's an overview of all the events that I mentioned in his episode: VidCon Sao Paulo - May 2022 Los Angeles - June 2022 Abu Dhabi- Dec 2022? Singapore - Dec 2022 London - not sure when ''VidCon is a huge annual convention for fans, creators, executives, and brands online.’' vidcon.com --- Nas Summit 17-19 March, Dubai https://nassummit.com/ --- Social Media Marketing World March 2022, San Diego,...

138. Course, Coach Or Conference? How To Get The Right Help At The Right Time. 21.01.2022

Listening to podcasts, taking online courses and even working with a coach can harm your business. It's all about getting the right help, at the right time. But how? In this episode, we're giving you the framework. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ 

Subscribe to our YouTube channel and don’t miss our weekly business buil...

137. Three ways to Fix your Sales Funnel And 2-5 x Your Revenue with John Ainsworth 14.01.2022

In this interview we talk about the three ways to grow your course business relatively quickly: 1. Increase the revenue per sale: - Add order bump - Add upsell - Increase prices 2. Sell more to your list: - Do more regular promos - Improve the copy on the sales page - Improve the copy on the Checkout page 3. Grow the mailing list faster - Popup on the website, opt-in form throughout blogpost - Cal...

136. Making Online Courses More Engaging with Sam Kary from New EdTech Classroom 07.01.2022

Today we're talking to Sam Kary from the YouTube channel New EdTech Classroom about things we can do to make online courses more engaging. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch cl...

135. New Year Special - 22 Ideas to Start 2022 with a Blast! 31.12.2021

In this New Year Special, I'm going to share with to 22 ideas to grow your business in 2022. Learn more about how we can help you with your business and sign up for our newsletter https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast inte...

134. Dopamine Detox and Better Storytelling With Niklas Christl 17.12.2021

Becoming a great storyteller will make you a better content creator, marketer, and potentially even a better friend or partner. In this interview, Niklas shares his best insights on how we can become more productive, and better at filmmaking and storytelling. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube ch...

133. Do YouTube Creators Really Need Long-Form Sales Pages? 14.12.2021

Creators usually don't like selling. That's why most of us have difficulties writing long-form sales pages. The thing is that if you're selling digital products for $100 or more and you're not a mainstream brand, you most likely need long-form sales content. In this episode I explain why.

132. Should you do Sponsorships When You Can Also Promote Your Own Products? 10.12.2021

I had a discussion with a creator this week about the sponsorship dilemma. How should you balance promoting sponsors vs. promoting your own products? For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel a...

131. Teaching 7 Million People English with Lucy Simkins 03.12.2021

When we recorded this interview Lucy had over 7M subscribers on the 'English with Lucy' YouTube channel. It's one of the biggest educational channels in the world. 

 Things we talk about this in this interview: - How Lucy became the #1 English teacher in the world - How Lucy beats the YouTube algorithm - How to stay mentally healthy with so much attention For more interviews and to learn more abo...

130. How to Build A YouTube Production Team with Olly Richards 26.11.2021

This was the audio recording of a presentation that Olly Richards gave during our most recent Inner Circle meeting. Some of the things you’ll learn: – How Olly grows his YouTube channel by 10% per month, while only investing 6-8 hours per week of his own time. – Olly’s ”dream” video creation process. – Which positions to hire first and where to find good candidates. – How much does it cost to hire...

129. Effective Ways to Repurpose Content With Amy Woods from Content 10X 19.11.2021

Today we're talking to Amy Woods of Content 10X. Topics we discuss in this episode: - Why repurpose content? - What to create first? A YouTube video, podcast episode? 
- Important things to keep in mind when repurposing - Do we really have to be on all platforms?
 - What platforms are upcoming, how can we leverage them? For more interviews and to learn more about how we can help you with your busi...

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