Jan van der Aa

Creator Empires: Builders in Language Education

Business EN ↓ 202 episodes

Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.

Author

Jan van der Aa

Category

Business

Podcast website

www.creatorempires.com

Latest episode

Jun 30, 2026

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Episodes

179. Launching A Tech Product with Viral YouTuber Xiaoma 10.10.2023

I flew to New York to hang out with Arieh Smith aka XiaomaNYC on YouTube. Not long ago, we launched our first tech product and in this in-person interview, we give you a look behind the scenes. 

 Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creato...

178. Seven Takeaways from our Creator Mastermind in Tenerife 22.09.2023

Last week we ran our 5th annual creator business mastermind retreat and everyone had a blast. In this episode, I share the biggest takeaways. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator...

177. Can I Build a Course Business Just With Ads? 28.07.2023

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ 
 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

176. Building A Creator Business That Outlives You 09.06.2023

Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. But what if your personal brand expires? Will your business die with you? In this episode, we talk about how to make your business future-proof. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://wee...

175. Course or Membership? with Rob Balasabas from Uscreen 05.06.2023

Are memberships really the future? Or are some creators better off selling one-off courses? This is what I discuss with Rob, Head of Partnerships and Community at Uscreen.tv. Rob on YouTube: https://www.youtube.com/@robertbalasabas Rob's Coffee with content creators podcast: https://podcasts.apple.com/gb/podcast/coffee-with-content-creators/id1596688575 Sign up for our Weekly Smarts Newsletter for...

174. How Creators can use AI to Explode their Education Business - with Lucas Bighetti 17.05.2023

With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it. You get to put your own branding, voice and personality on it. This way, creators in the education field can offer their own special educational offerings without goin...

173. The 8 Biggest Takeaways from NasSummit 2023 05.05.2023

Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ 
 Want us to help you to grow your creator empire through dev...

172. How Much Creators Make with Courses... 07.04.2023

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Connect with me on IG: @janvanderaa1 
 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

171. One Product, One Avatar, One Channel? 31.03.2023

There is a common piece of advice that says ‘you should only have one product - one avatar - one marketing channel until you hit $1 million in revenue. Is this advice also relevant to YouTube creators? Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:
 https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://...

170. What went 'Wrong' with Yes Theory's Course Launch 31.03.2023

Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not according to many of the comments that poured in. One...

169. 48 Ways To Grow Your Course Business 21.03.2023

Check out our course monetization checklist with the 48 tips I mentioned in this episode: shorturl.at/lLZ12 Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ 
 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

168. Our Plans For 2023 16.03.2023

People have been asking me what’s going on with the podcast so here’s an update on what has been going on behind the scenes. Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ 
 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com

167. Writing a Killer Sales Page with Nick Poninski 23.12.2022

If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page. More info about Nick Poninski: https://nickponinski.com/ He's also on LinkedIn: https://www.linkedin.com/in/nick-poninski-copywriter-35896979/ For more interviews and to learn more about how we can help you with your business: https://c...

166. Watch out for THIS Business Advice 15.12.2022

- Do more promos! - Do more deadline extensions! - Make your purchase buttons bigger! Watch out for this kind of advice. - More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience. - Bigger buttons will increase click-through rates but what’s the quality of that traffic? More money now...

165. When is it the right time to do MORE? 25.11.2022

''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platforms? Let's talk about it... For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly b...

164. Business Advice From Thriving Creators 22.11.2022

Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, but it was so good that I wanted to share it with you guys as well. Have fun! Jo on YouTube: https://www.youtube.com/@jofranco Not your average Jo podcast: https://shows.acast.com/not-your-average-jo

163. ''I Want To Scale Without Having to Be on Camera All the Time'' 21.10.2022

I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that doesn't require me to be on camera". Let's brainstorm for some solutions! Maybe building a course business? For more interviews and to learn more about how we can help you with your business: https://cr...

162. From Teaching Guitar to Creator Business with Allen Mathews from Classical Guitar Shed 12.10.2022

Today we're talking to Allen Mathews from Classical Guitar Shed. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews: 
https://bit.ly/3w5lsrM...

161. What Happened At Our Creator Retreat In Morocco 27.09.2022

In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ 

Subscribe to our YouTube channel and don’t miss our weekly business building tips: 
https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast int...

160. Breaking News! YouTube is Going to Let Creators Sell Courses Directly on Their Channel! 09.09.2022

For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

 Subscribe to our YouTube channel and don’t miss our weekly business-building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developi...

159. How To Network Like A Pro And 10X Your Business 24.08.2022

The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships? In this episode, I'm going to give you a look behind the scenes and tell you how we did it at Creator Smarts. or more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com...

158. Goal driven courses vs. Entertainment driven courses 19.08.2022

If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses. That's because people don't follow you because they want to learn a certain skill, they're just curious or want to be entertained. But what if you created an ''entertainment driven'' course? For more interviews and to learn more about how we can help you with...

157. Building a Global Media Empire with Huseyin Kilic from Interesting Engineering 22.07.2022

Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally. Collect to Huseyin: LinkedIn: https://www.linkedin.com/in/huseyinkilicie/ Interesting Engeneering: https://interestingengineering.com/ For more interviews and to learn more about how we can help you with your business:...

156. Finally Understand the Metaverse with Ivan Puzyrev Of Arhead 18.07.2022

Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is. Subscribe to our YouTube channel and don’t miss our weekly business-building tips:
 https://bit.ly/3u32oZt

 Our second YouTube channel and watch clips with the highlights of our podcast interviews:
 https://bit.ly/3w5lsrM Want us to help...

155. My Experience at Vidcon 2022 30.06.2022

Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.

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