Creator Economy Live

Send us Fan Mail This week, we’re thrilled to have Kaya Yurieff, the Team Lead on the Creator Economy at The Information and one of our favorite industry reporters. Kaya shares her journey from working at CNN with Jake Tapper to becoming a leading voice in the creator economy. We dive into how her team produces unparalleled insights daily, the evolving landscape of the creator space, and her bold...

Send us Fan Mail In Episode 46 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan dive into the latest updates in influencer marketing and the creator economy with special guest Lauren Flanigan, Head of Global Brands for Refreshments at Mondelez.   Lauren brings her insights from working with iconic brands like Oreo, Ritz, and Cadbury, sharing her take on influencer strategies and brand...

Send us Fan Mail Episode 45 features guest Michelle Miller, CMO of K18 - the haircare brand that has seen a meteoric rise in the last few years, being the #1 most discussed hair care brand amongst influencers.   Tune in to hear about Michelle's time at UCSC with co-host Brendan Gahan, her early career in journalism, and her range of roles in luxury beauty brands (including Too Faced and Kosas...

Send us Fan Mail Join Keith, Brendan and guest Esraa Elzin, Influencer Marketing lead at Instacart, to discuss Esraa's PR background having worked at Marina Maher, went in-house role in the beauty world at top brands Estee Lauder Companies and LVMH before landing her role at Instacart. COW/BOW (creator of the week & brand of the week)  Creator of the week (COW) Keith: Rachel Karten from L...

Send us Fan Mail In Brendan and Keith's latest solo episode, they dive into Linqia's highly anticipated, 2025 State of Influencer Marketing Report and it's a treasure trove of data.   It's survey based data from 200+ US enterprise marketers, and some of the top insights include a lot of useful stats around influencer budgets, Tiktok's potential ban and its impact on influe...

Send us Fan Mail In episode 42 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with powerhouse influencer and Forbes 30 Under 30 honoree, Victoria Garrick Browne . From battling mental health struggles as a Division 1 athlete to skyrocketing to influencer fame, Victoria opens up about her inspiring journey.   This episode is sponsored by Linqia, the #1 influencer marketing p...

Send us Fan Mail Keith & Brendan talk with finance influencer Humphrey Yang running through his meteoric rise from a financial advisor to a social media powerhouse, the secret behind his multi-platform growth, and what brands get wrong when working with creators.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over...

Send us Fan Mail In this episode of Creator Economy Live, hosts Keith and Brendan chat with Danielle Ito, the influencer marketing lead at Notion, about her diverse experience in creator partnerships across brands like Taco Bell and Madison Reed. They deep dive into influencer marketing on LinkedIn as well as how affiliate marketing is integrating into creator marketing.  As always, we cover the l...

Send us Fan Mail In this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activa...

Send us Fan Mail ICYMI, last week Keith and Brendan were joined by Nadya Okamoto, co-Founder of August, to record the second live edition of the podcast, in partnership with Creator Economy NYC.    Nadya is a force to be reckoned with in the creator economy. At just 25 years old, she's is founder of multiple companies, she has run for public office, AND amassed millions of followers across va...

Send us Fan Mail On this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby.  Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work and what the future holds for brands us...

Send us Fan Mail This week, we have another special guest appearance alongside Brendan and Keith: Steph Martin, an influencer marketing veteran with extensive experience in fintech, healthcare, DTC, and consumer goods industries. Steph has led influencer marketing for renowned brands such as Hims & Hers and ThirdLove and is the SF chapter ambassador for Women in Influencer Marketing.  Steph sh...

Send us Fan Mail From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn’t be ignored at the festival was how creators are becoming more and more integral in the advertising landscape.    They highlight the growth of social-first and creator-first brands and the increasing presence of...

Send us Fan Mail This week on the Creator Economy Live Podcast, we have another special guest appearance alongside Brendan and Keith, Nathan Jun Poekert, CMO Advisor and Executive Consultant for his company JUN. For those unfamiliar, Nathan has an impressive background, having served as Head of Social Media, Content, and Digital for American Eagle, and as Global Communications Director for BMW.  N...

Send us Fan Mail This week on the Creator Economy Live Podcast, we have an exciting episode featuring Brendan and Keith, with a special guest appearance by Matt Fantazier, who runs Integrated Media at Kenvue. For those unfamiliar, Kenvue is the new consumer business spun off from Johnson & Johnson, and it includes household brands like Neutrogena, Tylenol, and Listerine.  Matt shares his journ...

Send us Fan Mail This week on the Creator Economy Live Podcast, we have a very special guest alongside Brendan and Keith, CMO of Rare Beauty, Katie Welch. She has been named Glossy’s Top Marketeer in 2022 and has been vital in the meteoric rise of Rare Beauty, the beauty products company founded by superstar musician and actress Selena Gomez.  Katie shares her journey from agency to brand side, lo...

Send us Fan Mail Join us this week on the Creator Economy Live Podcast as Keith and Brendan sit down with Ben Relles, a true titan of digital innovation. From his early days of comedy at YouTube to his groundbreaking innovations in content strategy at Reid Hoffman, Ben's journey is one of unparalleled influence.  We explore the latest in the TikTok saga, from legislative maneuvers to ByteDanc...

Send us Fan Mail Tune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry.  Explore the latest industry developments, from the ongoi...

Send us Fan Mail This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Ryanair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, an...

Send us Fan Mail Join us in this week’s episode of Creator Economy Live as we uncover the story of Brent Underwood, the visionary breathing new life into Cerro Gordo, a ghost town with a haunting history of silver mining and wild western lore. With a combined following of 5 million, Brent's cinematic storytelling has captured the imagination of millions, leading to a book deal that promises t...

Send us Fan Mail In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat...

Send us Fan Mail This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in th...

Send us Fan Mail This episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journeyfrom influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships...

Send us Fan Mail This episode was recorded live at Creator Economy Live in Las Vegas. Keith and Brendan took to the stage with Lilly Briger Senior Lead of Creator Partnerships for Barbie & Dolls at Mattel to discuss THE campaign of 2023 and the run-up to ‘B-Day’. Lilly shares her learnings on creator partnerships, awareness vs perception, maximizing budgets as well as the differences in media...

Send us Fan Mail Get ready for a new year of Creator Economy Live! Our first guest for 2024 is Sean Kim, President and Chief Product Officer at Kajabi. From TikTok to Kajabi, Sean has been at the forefront of creator monetization. Tune in as they discuss the future of the creator middle class, the biggest opportunities for monetization, and how Kajabi is supporting creators. PLUS; the decline of a...