Creator Economy Live

Send us Fan Mail Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings,  and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikTok's new Custom Creator Networks, Lowe's opening creator pitch applications and the DoorDash/T-Pain mixup gone viral.

Send us Fan Mail This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival. Davang - who cut his teeth at P&G, Ford, and Google before landing at LinkedIn - breaks down what changed internally that made LinkedIn go a...

Send us Fan Mail This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Jason Feifer, editor-in-chief of Entrepreneur magazine, author of Build for Tomorrow, and one of the voices operating at the intersection of legacy media, the creator economy, and hands-on entrepreneurship. In this episode, Jason gets into whether the creator/media exec/entrepreneur label even matters...

Send us Fan Mail How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why betting on up and coming creators before they get expensive pays off, and how one creator went from partner to actual product collabor...

Send us Fan Mail  What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of hypergrowth, what brands are consistently getting wrong with creator investments, and the campaigns she is most proud of. Keith and Brendan also...

Send us Fan Mail What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside ma...

Send us Fan Mail This week Keith and Brendan sit down with Dari Cohen, VP of Global Philanthropy at RevitaLash Cosmetics — a brand that has quietly donated $10 million to breast cancer research, stayed fiercely independent in a category where everything gets bought up, and built a creator strategy rooted in something most brands skip entirely: genuine purpose. Plus the week's news, including...

Send us Fan Mail B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, why now is the inflection point, and what brands are getting right (and wrong). We also dig into Zapier’s Outpost event, what she’s building...

Send us Fan Mail In Episode 89 of Creator Economy Live , we sit down with one of the sharpest voices in modern branding and social strategy— Camille Moore , creator of The Art of the Brand . Camille has built a loyal following by breaking down complex marketing ideas into clear, actionable insights—and in this episode, she shares how she went from getting started to becoming a go-to resource for m...

Send us Fan Mail In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement. We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to dr...

Send us Fan Mail We’re going “across the pond” for a special Manchester edition of Creator Economy Live , joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film...

Send us Fan Mail Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester. Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influ...

Send us Fan Mail Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today! When a simple jingle turns into a national commercial, you know something big happened. In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Romeo—the creator behind the vi...

Send us Fan Mail This week on Creator Economy Live , Keith Bendes and Brendan Gahan are joined by Christina Le , Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn. Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own cont...

Send us Fan Mail Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships. With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolit...

Send us Fan Mail This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, an...

Send us Fan Mail We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising. Then we’re joined by Brittany Lamp, Senior Director of Brand Content &am...

Send us Fan Mail In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling Southwest Creator Day (including its international expansion to Cancun) to managing major cultural moments like the assigned seats announcement...

Send us Fan Mail Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest mome...

Send us Fan Mail Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! This week Keith & Brendan are joined by Rob Mayhew , the creator who’s become the unofficial spokesperson for agency life, to talk about turning industry satire into real brand value, making the leap to full-time creator, and why B...

Send us Fan Mail Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, to Timothée Chalamet’s viral parody marketing video, to Facebook’s new creator protection tools and TikTok’s AI slider, we’re breaking down...

Send us Fan Mail Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins , CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media...

Send us Fan Mail Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core....

Send us Fan Mail Creator Economy Live West is taking place 13 - 14 January 2026! Use code POD20 for 20% off your ticket price. Join Keith Bendes and Brendan Gahan for another episode of Creator Economy Live as they sit down with Ashwinn Krishnaswamy — Brand Expert, Partner at Forge Design , and content creator known for his smart takes on branding and business across TikTok and Instagram. Ashwinn...

Send us Fan Mail In this episode of Creator Economy Live, Keith and Brendan sit down with Tom Goodwin, author of Digital Darwinism and founder of All We Have Is Now, to explore the shifting balance between creativity and performance in modern marketing.   Tom shares his take on how technology and creator culture are redefining the industry, why marketers lost sight of creativity, and what’s next f...