Creator Economy Live

Send us Fan Mail Keith and Brendan sit down for an iconic conversation with actress Jaimie Alexandar to discuss her journey from actress to creator, how she uses her social platforms to encourage positive change in her community, and how the depth within influencer marketing expands past sharing the latest lipstick.

Send us Fan Mail Keith Bendes and Brendan Gahan sit down with Jennifer Brown, who has spent the past 6+ years leading influencer marketing and talent partnerships at fashion giant SHEIN. Jennifer pulls back the curtain on how SHEIN built one of the world’s most powerful creator-driven growth engines, the evolving role of short-form video, and how shopping behavior is shifting in a social-first era...

Send us Fan Mail For our 70th episode milestone, we’re joined by long-time friend and branded content pioneer Zach Blume, Co-Founder of Portal A. From the early days of viral YouTube hits to partnering with Jimmy Kimmel’s Wheelhouse Entertainment, Zach has spent 15+ years at the intersection of tech, entertainment, and influencer marketing. We dive into the evolution of “viral,” the highs and lows...

Send us Fan Mail Live from New York at Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Bodyarmor’s VP of Communications, Danielle Hughes, and Dude Perfect’s Chief Brand Officer, Chad Coleman, to unpack one of the most buzzed-about brand–creator collaborations in recent years. From limited-edition sports drink flavors to “always on” integrations, they reveal how this partne...

Send us Fan Mail  From hot dog hustler to media mogul, My First Million co-host Sam Parr joins Keith and Brendan for a no-filter conversation on marketing mastery, community building, and what top creators like MrBeast and Bryan Johnson get so right. They cover Sam's wild journey from The Hustle to Hampton, dissect the business of influence, and debate where the next big wave is coming. Plus,...

Send us Fan Mail This week, we're joined by the one and only Ross Pomerantz—aka "Corporate Bro," now proudly "Corporate Dad." You know him for his razor-sharp satire of sales life and his viral videos, but there's a lot more to Ross. From earning an MBA at Stanford to playing pro baseball to getting his indie film SAD (Sales Are Dope) picked up by Amazon Prime, Ross b...

Send us Fan Mail Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East , heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! This week, we’re joined by none other than Christina Westley — a true insider in the influencer game. From her early days at VaynerMedia to running influencer marketing for Pepsi,...

Send us Fan Mail From the beaches of Cannes to your For You page, Keith and Brendan sit down with Kim Farrell - Head of Creators at TikTok, and dive into how TikTok is helping creators connect, create, and cash in. We explore why live events are becoming a core pillar of creator strategy, which underused monetization tools every creator should know about, and how to actually define "high qual...

Send us Fan Mail Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East , heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! Melanie Huet, CMO of Newell Brands (home to Sharpie, Coleman, Rubbermaid, and more), joins the pod to talk about her journey from Unilever and Kraft to leading a powerhouse portfo...

Send us Fan Mail Keith and Brendan sit down with Olivia Petzy, Social Media and Communications Group Manager at Care.com. Olivia shares how she built Care.com’s influencer strategy from the ground up, why she’s passionate about authentic storytelling, and what brands get wrong when they expect social leads to be on-camera talent. Plus, we cover the latest headlines: Publicis’ acquisition of Captiv...

Send us Fan Mail Enjoying the Creator Economy Live podcast? Hear all these actionable insights and build connections with HUGE industry titan brands at Creator Economy Live East 2025 . PLUS as a loyal listener, you can get 20% off your ticket using POD20 at checkout! On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who’s made wa...

Send us Fan Mail Toilet paper, tampons, tissues, and... TikTok? In this episode of Creator Economy Live, Keith and Brendan sit down with Megan Narcisi and Lauren Staff from Kimberly-Clark—home to household brands like Huggies, Kleenex, and Kotex—to talk about what it really takes to make everyday products pop on social. From wild agency stories to building a center of excellence in a corporate gia...

Send us Fan Mail  In this special episode of Creator Economy Live , hosts Keith Bendes and Brendan Gahan are joined by not one but two powerhouse guests—Ali Kaltman and Janna Ninekin from Gruns, the brand that’s been taking over your social feed. They dive deep into how Gruns crafts scroll-stopping content, builds measurable impact through influencer marketing, and structures a high-performing tea...

Send us Fan Mail On this episode of Creator Economy Live, we’re joined by the one and only Mike Diva—the creative powerhouse directing some of Saturday Night Live’s most unforgettable digital shorts. From viral YouTube hits to high-gloss SNL sketches, Mike has built a career on chaotic brilliance, razor-sharp satire, and mind-blowing VFX. Hosts Brendan Gahan and Keith Bendes chat with Mike about b...

Send us Fan Mail Recorded live at Shack15 in San Francisco, this episode of Creator Economy Live brings the heat with our very special guest, Marina Mogilko — co-founder of LinguaTrip.com and the creator behind Linguamarina and Silicon Valley Girl, with a combined digital audience of over 17 million. Hosts Keith Bendes and Brendan Gahan catch up on the latest news in the creator space — including...

Send us Fan Mail Join hosts Keith Bendes and Brendan Gahan on the latest episode of Creator Economy Live, where they dive into the ever-evolving world of influencer marketing. This week, they sit down with James Del, the visionary behind Passionfruit, a platform pushing boundaries in the creator space. With a career spanning Gawker, Tao Group, and numerous leadership roles, James shares his journe...

Send us Fan Mail Welcome back to Creator Economy Live , your go-to podcast for everything influencer marketing and the creator economy. Hosts Keith Bendes and Brendan Gahan are back with another exciting episode, bringing you the latest in the world of media, creators, and everything in between. First, a huge thank you to our incredible sponsors at Linqia and the amazing production team over at Cr...

Send us Fan Mail In this episode of Creator Economy Live , hosts Keith Bendes and Brendan Gahan catch up on the latest trends in influencer marketing and the creator economy. They dive into March Madness NIL deals, TikTok’s latest updates, and Amazon shutting down Inspire. Plus, they discuss Instagram's new ad format, YouTube’s AI Shorts integration, and more. The episode features a conversat...

Send us Fan Mail Welcome back to Creator Economy Live, your go-to source for all things influencer marketing. This week in episode 54, Keith Bendes and Brendan Gahan break down the latest trends, including record-breaking NIL deal spending, the rise of performance-driven influencer marketing, and how YouTube has overtaken mobile as the top way people watch content.   We also celebrate 20 years of...

Send us Fan Mail Live from Creator Economy Live 2025 in Las Vegas, Keith & Brendan are joined by Jon Youshaei — former Instagram & YouTube insider turned full-time creator. After spending nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. In this episode, he reveals why he left his dream job, how he landed interviews with icons like MrBeast, Loga...

Send us Fan Mail In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with marketing executive Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares insights on creativity, influencer marketing, and the future of the creator economy. Plus, we break down M...

Send us Fan Mail In this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with bestselling author and adventurer Michael Easter. From the secrets behind The Comfort Crisis to navigating the transition from traditional media to thriving as a modern creator, Michael shares how stepping outside your comfort zone can unlock extraordinary performance. Plus, we dive into the late...

Send us Fan Mail In our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers. We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith a...

Send us Fan Mail Welcome to Creator Economy Live’s festive holiday edition! In this special episode, we’re celebrating the year by revisiting The 12 Stories in Social —the top moments that shaped the creator economy in 2024. Inspired by "The 12 Days of Christmas," we take a creative spin through the stories that mattered most: The rise of creators on big screens New metrics driving socia...

Send us Fan Mail Keith Bendes and Brendan Gahan are back for Episode 48 of Creator Economy Live! This week, we unpack the ripple effects of the TikTok ban and Kai Cenat’s record-breaking Twitch “Mafiathon.” Plus, Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are shaking up influencer marketing.   Our guest, Josh Cohen, co-founder of Tubefilter and the St...