Creatives Rule the World

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything.  Her husband, her house, and her art studio.   But Laura didn’t let that stop her.   She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big piece...

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligni...

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to...

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown: [0:00] La...

  Do you feel like you wear a mask as you go through life?   In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off.   She does this in a process she calls - appropriately enough - unmasking.   If you feel like you wear masks so often in your life that you no longer know who you...

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown: [0:00] An...

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00]  F&TA: Latest Ne...

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.   And today she shares with us the same advice she gives her coaching students on ho...

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your bus...

“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came through for me. They gave me some actionable advice t...

I’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover: Why I quit my retail job at Nordstrom to start a Jewelry company What I did to go from achieving nothing each day to generating $50k in sales in just 6 months. W...

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagra...

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is cohesive or not. Why being good at sales doesn’t mean good at branding How customers’ expectations change with where they are - and wh...

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.  Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and what else you need to know How to sell to men looking to buy jewelry for their wives The right “vibe” your Instagram needs...

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of a hummingbird - and how it predicted success in my business. The relationship sickness and disease have with a person’s goals. How...

Sabrina Nussbaumer is a woman with a hell of a backstory.    In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.   In this inspiring episode, you’ll hear about…   …How Sabrina’s addiction — and a toxic relationship — led her to m...

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.    Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.   In this episode, I share the story of how my life and business transformed into the incredible reality I...

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads. She knew that despite her feeling of panic, it was time to take her jewelry business to the next level. After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided i...

We’ve got to talk about the state of social media content for jewelry businesses…    Because a lot of jewelry designers are just totally missing the mark here.    It’s boring, pushy, cringe, or some combination of all three.   And I hate having to say that, because it’s not their fault.    Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create...

When you’re healthy as an entrepreneur and business owner, it shows.    Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.    That’s why keeping yourself healthy and vibrant is a huge win when you are designi...

What are you done with?    To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast —  How to Double Your Sales in Half the Time , and How to Know When You’re Done — And What to Do Next .    Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.   Asking what I...

Today’s show is all about doubling your online sales, with a few simple strategies that always work.  But before we get to that, a quick message:  If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.  TYC is a 12-week sales accelerator. It helps you leverage...

Is your jewelry business really just an expensive hobby right now?  If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.  She sold all her equipment, got rid of her old inv...

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.    That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.    When a huge storm cut off tourism to Antoinette’s location, she knew she had to make...

When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up.  Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customer...