Tracy Matthews

Creatives Rule the World

Business EN ↓ 624 episodes

This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal  Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...

Author

Tracy Matthews

Category

Business

Latest episode

Jun 25, 2026

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Episodes

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less 26.03.2024

What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business,...

Episode 466: What's Working in 2024 to Increase Your Website Traffic 19.03.2024

Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).  I also walk you through how to holistically think about all of the different online sales channels available tod...

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week 12.03.2024

How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.  If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, a...

Episode 464: How to Increase Your Perceived Value With Packaging Design 07.03.2024

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!  I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based...

Episode 463: The Enneagram And Your Business with Hillarie Kay 29.02.2024

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and...

Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers 22.02.2024

What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.  Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.  In the latest episode of the Thrive by Design Podca...

Episode #461 The Power of In-Person Events for Small Business 15.02.2024

Today we’re talking about the power of live events and how impactful they are for growing your small business!  For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!  That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incre...

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths 08.02.2024

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!   This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.    I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community...

Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon 30.01.2024

Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Fl...

Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch 30.01.2024

What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reiki healer, and an energy worker, she built this jew...

Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman 25.01.2024

Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelr...

EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea 23.01.2024

Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work...

Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald 18.01.2024

Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast...

Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee 16.01.2024

Want to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? That’s why I’m interviewing my special guest today,...

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett 11.01.2024

In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without...

Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand 10.01.2024

Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month...

Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 02.01.2024

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I...

Episode #451: Building Unbreakable Wealth With Mike Brown 28.12.2023

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful!   In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth.  We...

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 21.12.2023

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business  Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about: How to be confident you’r...

Episode #449: Using Failure As Fuel For Growth with Brad Pedersen 19.12.2023

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy.  What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective,...

Episode #448: How to Build More Confidence as an Artist with Miriam Schulman 14.12.2023

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode...

Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key 07.12.2023

Did you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today,  Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing.  Raised with very humble beginnings and in the most impoverishe...

Episode #446: Publicity and Your Jewelry Brand with Renee Warren 30.11.2023

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business.  Here’s the thing - the way that we get exposure for our jewelry brands has changed a...

Episode #445: The Power of a Mastermind Group 28.11.2023

Did you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level.  In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know an...

Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth 21.11.2023

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract.  Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about?  The thing is, we’re human, and sometim...

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