Tracy Matthews
Creatives Rule the World
This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...
Author
Tracy Matthews
Category
Podcast website
Latest episode
Jun 25, 2026
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Episodes
Episode #514: Your Website Copy and Brand Voice Messaging Makeover with Megan Kachigan 28.01.2025 32:38
Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out...
Episode #513: 5 Ways to Upgrade Your Jewelry Brand to Grow Your Sales in 2025 16.01.2025 22:50
If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth. Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just rea...
Episode #512: Key Trends For Scaling Your Brand in 2025 – Ins and Outs Edition 10.01.2025 30:54
2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growt...
Episode #511: My Word of the Year Plus How to Choose One That Supports Your Vision 03.01.2025 30:10
Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a lif...
Episode #510: 10 Lessons I Learned in 2024 That I'm Bringing Into 2025 31.12.2024 41:16
In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizin...
Episode #509: 10 Questions to Ask Yourself to Create an Inspiring Vision for 2025 24.12.2024 25:44
Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creativ...
Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole 19.12.2024 37:38
Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainabl...
Episode #507: Energetic Evaluation to Leave What Isn't Working Behind in 2024 10.12.2024 26:52
How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align yo...
Episode #506: The Key to More Creativity, Abundance, and Flow with Cathy Heller 03.12.2024 51:35
I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency...
Episode #505: Make 2025 Your Year to Thrive! Here's How 03.12.2024 16:57
What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be! If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it again. Why? Because it was complicated and...
Episode #504: Something Amazing is About to Happen with Peter Kell 26.11.2024 46:18
Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize yo...
Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani 20.11.2024 40:47
Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips...
Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 14.11.2024 36:25
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media rela...
Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 07.11.2024 35:49
I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today...
Episode #500: Your Setback is Fuel For Your Comeback! 29.10.2024 33:55
500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that p...
Episode #499: Higher Self Habits with Alessia Citro 22.10.2024 52:18
“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing t...
Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 15.10.2024 24:17
Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I’m tal...
Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 08.10.2024 1:01:17
If I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business pr...
Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 02.10.2024 27:37
I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions...
Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 24.09.2024 40:03
Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you’ll find yourself getting back hours if...
Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 17.09.2024 30:43
“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in market...
Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 12.09.2024 1:12:54
How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel...
Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 10.09.2024 29:33
Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal c...
Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 04.09.2024 30:17
Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In thi...
Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 29.08.2024 36:45
Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet...
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